Your Game. Your Goals. Our Mission. Elite hockey development in Western NY
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09/10/2026
Your player had 0 points. Did they actually play bad?
The scoresheet tells part of the story, but not all of it.
A player can impact a game through decisions, habits, puck support, compete, and play away from the puck without ever showing up in the points column.
Development is about learning to see the whole game, not just the numbers.
Impact doesn’t always show up on the scoresheet.
Complete Chaos, but Style Points for the Backhand Michigan
Had to show this beauty of a clip from the summer
Flashing back to HIRE High Performance Weekend, check out what Coach Cook said about his favorite coach of all time and why
As Kevin Wall starts his season in the DEL in Germany, let’s flashback to his training at HIRE this summer
Wall shows composure gathering pucks off the walls and getting shots off quickly and with precision
Good luck this season Kevin!
Thank You HIRE Hockey Family for Such a Great Summer!
We can’t thank everyone enough for all the support received, new athletes believing in us, new relationships built, competitiveness and fun we had. We can’t wait for next summer for bigger and better things!
Check out a message from Founder Cam Cook expressing the gratitude from HIRE for an amazing summer
08/28/2026
The HIRE Holiday Clinic Series is back for the 2026–27 season.
9 clinics throughout the year at Station 31, led by HIRE coaches alongside current RIT Hockey and St. John Fisher players.
• 90-minute clinics
• All ages welcome
• Grouped by age + ability
• 6–8 players per station
• Individual sessions + multi-clinic packages available
More opportunities to get on the ice, get quality reps, and keep improving when school is out.
Registration is now open! Click the link in our bio.
08/27/2026
All Smiles at HIRE 😁
Check out some recent moments from the past few weeks!
Atmosphere. Comradery. Compassion.
At HIRE our atmosphere of our skates is something unlike anything else
We asked our guys how this summer was with HIRE, listen to what they had to say