Insignia Group

This summer, don’t resort to shrinking profit margins and long, slow days on the sales floor. Make this your best quarter yet with an accessory sales strategy that caters to the summer vibe.

Whether your customer is road tripping, enjoying lazy days on the beach, or just trying to stay cool during the week, there’s an accessory for everyone.

Here are the top contenders for the hottest months of the year 👇

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Too often, dealerships limit accessory sales by only presenting what’s in stock. The truth is, modern accessory programs are built to maximize opportunity first.

Dealers who focus on opportunity and efficient fulfillment yield more accessory sales, better customer experiences, and fewer missed revenue opportunities at the point of sale.

In today’s blog post, we break down why separating accessory presentation from inventory management helps dealerships sell more, improve service retention, and create stronger customer relationships long after delivery day.

If your team is only showing what’s on the shelf, you could be leaving serious profit on the table.

Selling Accessories With a Smarter Approach to Inventory Dealerships often limit accessory sales by only presenting what’s currently in stock, yet modern accessory programs are built to maximize opportunity first.

Mini-deals are making up an increasingly large portion of dealers’ monthly sales. While reaching volume is important, shrinking margins are causing a real problem for the dealership’s bottom line.

The solution isn’t to push through and sell more cars (although more cars are always welcome); instead, rake in more profit without moving more metal by tapping into your money machine.

Here are the facts: accessories are a largely untapped profit potential in dealerships across the nation. Customers buy accessories, yet usually not from you.

To put it plainly, you’re leaking money at every deal, and you don’t have to. Find out how to plug the leak 👇

Turning Your Dealership into a Money Machine: The Untapped Value of Accessories and Fixed Ops | Insignia Group Your dealership has four revenue streams waiting to be tapped into. Find out how to activate the money machine in the front and the back of the store.

Summer slump? Not if you plan for it.

Learn how accessory sales can keep your dealership’s revenue strong—even when foot traffic dips.

From Insignia Group 👇
https://hubs.la/Q04dYDrj0

High-performing dealership teams don’t leave accessory sales to chance—they rely on proven word tracks to guide accessory sales conversations.

When used correctly, these frameworks create natural transitions, reinforce value, and help overcome objections without sounding scripted.

Find out how to deliver a better customer experience and significantly higher accessory revenue at the point of sale.👇

Why Words Track Still Matter in Modern Dealership Sales | Insignia Group Solidify retention with an after-sales strategy that benefits sales, fixed ops, and your customer!

The industry is an ever-evolving moving target, yet one thing remains chiefly important over the last six years: the customer experience.

Solidify relationships with every customer and reinforce retention by continuing the red carpet treatment after the sale.

In this article, we discuss how sales and service can work together for mutual benefit to the dealership and top-tier treatment of every customer.

How To Increase Accessory Revenue After The Sale | Insignia Group Solidify retention with an after-sales strategy that benefits sales, fixed ops, and your customer!

"A McKinsey report found that consumers expect personalization, and almost 80% get frustrated when they don’t get it."

When customer experience is more important than anything else, dealers can't afford to miss this critical step.

Today, we're breaking down the psychology of vehicle personalization and how accessories are mutually beneficial to your store and your customers.

Turning Customer Behavior into Higher Revenue Per Deal With Psychology | Insignia Group A Mckinsey report found that over 70% of customers expect personalization, and almost 80% get frustrated when expectations aren't met. Is your dealership delivering?

Now available!

Grab a free copy of our 2025 Accessory Trends Report, highlighting some of the heavy hitters across multiple brands 👇

Click the link below to have this report in your inbox in minutes.

https://hubs.la/Q047zLHP0

Last week our own Brian Gulbrandson traveled to C**n Rapids CDJR to present Accessory Manager, Kyle Johnson, with an Insignia Group Challenge Coin.

Challenge Coins are reserved for an exclusive group of dealers who have reached an elite status in accessory sales, and C**n Rapids of the Twin Cities is more than deserving.

Congratulations Kyle and team! Cheers to your continued success! 🥂

Read about C**n Rapid's secret sauce with used cars on our website: https://hubs.la/Q046WhYR0