Insignia Group

It's still 100 degrees down at our HQ in sunny South Carolina.

Still, we're dreaming of cooler temps and fall accessories. Here's how to take advantage of the new season in your store 👇

Falling for Seasonal Accessory Opportunites | Insignia Group Blog A new season is blowing in, and dealers can capitalize on the diverse accessory catalog that fall offers prospective buyers.

Integrity and Loyalty are two of our core values at Insignia Group.

Today, we're recognizing our Dealer Success Coordinator, Khrys Dorton, for being a living representation of these values.

Khrys' manager says:

"Khrys exemplifies Integrity and Loyalty in her daily responsibilities dealing with our customers. At all levels, Khrys presents the company with professionalism, and always treats the customer with respect. In doing so, she relays our company's core values to the customer. Her actions demonstrate our focus on integrity and loyalty, benefiting the customer. Khry operates in excellence in every respect."

We're so glad to have her on our team!

Disjointed data is a recipe for disaster in modern car-buying. API integration is the bridge between multi-faceted pieces of data and your prospective buyer. Here's how to make this work:

Why API Integration Matters in Modern Automotive Retail | Insignia Group Blog The modern car-buying experience is ultra-connected, so your data should be too. API integration ensures disjointed data falls in line in all the right places.

https://hubs.la/Q04sk8Jb0

How Accessories Create Accountability | Insignia Group Blog Selling accessories isn't a secret sauce. With proven methods, you can present and sell accessories at the point of sale with ease. Use these 3 tips to get started.

Accessories are still an afterthought in most vehicle buying journeys.

It's not because buyers aren't interested, but because the data, fitment, and visualization infrastructure behind accessory commerce is often fragmented or missing.

Today we're introducing ACE, our cutting-edge managed accessory commerce platform built on 20+ years of Insignia Group's automotive accessory expertise.

Read about the problem ACE solves and who it's built for 👉https://hubs.la/Q04s6LFf0

One of the greatest things about being new to car sales, or new to the company, is turning a new page. 📄

If you’re just starting (or a seasoned employee who’s willing to grow), these beginner-friendly ☑️ accessory sales tips are for you.

Accessory sales are the easiest way to add PVR, boost CSI scores, pad your monthly incentives, and create repeat business. Yet many still skip right over offering them unless the customer explicitly asks.

Don’t make that mistake ❌ Use these straightforward steps to offer accessories to every customer.

Three beginner friendly tips for selling accessories Salespeople that are brand new to the dealership showroom can make more money than all their co-workers by adopting these simple accessory sales strategies.

The simmering tension between parts and sales is a feud as old as the car industry for many dealerships.

Dealers that are raking in millions 💰with accessory sales have turned the tide on the battle and created a bridge between departments—a money bridge, if you will.

When it comes to selling accessories, the front of the house is truly your best client.

Here are three ways to make peace ☮️ with your in-house customer profitably.

The Sales Department Is Your Customer | Insignia Group Blog What if the parts department's best customer is sitting in a cube next door? When it comes to accessories, the sales team truly is your number one client.

Proper incentives go a long way in the overall success of your accessory program. Don't get lost in the weeds. Use our proven best practice to financially motivate your staff.

Here's How to Incentive Accessory Sales | Insignia Group Blog The wrong incentive plan can seriously hinder your accessory sales program. Here's how to motivate your staff for sustainability.