The Sport Factory

https://sportfactoryproshop.com/profile-design-sonic-ergo-52-asa-aerobar/?showHidden=true&ctk=683996df-94d7-470d-b507-dd1842291c47 NEW Profile Sonic Ergo + 52 ASA has the dynamic shaping and aerodynamics of the 52 ASA carbon extensions in an aluminum bar. Paired with the Ergo + armrest and Sonic bracket makes this aerobar and incredible value.

Profile Design Sonic Ergo+ 52 ASA Aerobar The idea behind the ASA series is simple: shift the extension sideways to seamlessly align with your arm’s natural position, while keeping a 22.2mm mounting area to stay compatible with most standard aerobars.

https://sportfactoryproshop.com/sport-factory-blog/what-is-a-bicycle-eflator-benefits-uses-and-buying-guide/

“What Is a Bicycle E-Flator? Benefits, Uses, and Buying Guide” Discover the advantages of bicycle e-flators, including faster inflation, precise PSI control, and why they’re replacing CO₂ inflators for many cyclists.

https://sportfactoryproshop.com/ochain-n-standard-v2-sram-8-bolt-black/?searchid=177347&search_query=ochain Now stock Ochain active spiders which allow riders to fine tune their riding experience at the crankset form 0-12 degress of freedom.

Ochain N, Standard V2, SRAM (8-Bolt), Black Enhance your ride with the Ochain N Standard V2 SRAM 8-Bolt Spider, offering up to 9° rotation to minimize chain growth and improve suspension performance.

https://sportfactoryproshop.com/sport-factory-blog/a-primer-on-wheel-depth-how-to-choose-the-fastest-carbon-wheels/

A Primer on Wheel Depth: How to Choose the Fastest Carbon Wheels Learn how to choose the right carbon wheel depth for your riding. Discover how speed, terrain, and wind affect performance to find your fastest setup.

Looking for the ultimate gravel pedal? Check out the new Look G-One Max

Look G-One Max Gravel Pedal The Look G-One Max gravel pedal was designed by gravel racers to make the ultimate gravel pedal

https://sportfactoryproshop.com/sport-factory-blog/single-vs-dualsided-power-meters-do-cyclists-really-need-leftright-power-analysis/

Single vs Dual-Sided Power Meters: Do Cyclists Really Need Left/Right Power Analysis? Learn the difference between single and dual-sided power meters and when left/right power analysis can improve cycling performance, bike fit, and efficiency.

https://sportfactoryproshop.com/giro-eclipse-pro-spherical-mips/?searchid=162227&search_query=eclipse New Giro Eclipse Pro is their most technologically advanced helmet giving you aerodynamic performance with all day cooling.

Giro Eclipse PRO Spherical MIPS The Giro Eclipse PRO Spherical MIPS is their most technologically advanced helmet ever made with leaps made in aerodynamics, cooling, comfort, and performance

https://sportfactoryproshop.com/sram-motive-bronze-v2-disc-brake-rear-2000mm-blk-a2/ New SRAM Motive V2 in stock- more power, easier maintenance, stealth profile

SRAM Motive Bronze V2 Disc Brake Rear 2000mm Blk A2 High-performance SRAM Motive Bronze V2 disc brake with heavy-duty power for XC to aggressive Trail use and tool-free reach adjust.

Newest base bar system from Profile Design in stock!

Profile Design Wing Ultimate S Base Bar With A3 Bracket The Profile Design Wing Ultimate S Base Bar with A3 Bracket offers a combination of aerodynamic integration and supreme fit range. With the change in spec comfort for most users will be increased alongside the performance advantage of lower weight.

https://sportfactoryproshop.com/sport-factory-blog/staying-motivated-for-the-long-haul-/

Staying Motivated for the Long Haul As athletes, we are driven by a unique mix of psychological motivators that fuel ambition and keep us committed to training. Regularly re-examining why you train — and keeping those reasons front and center — is essential for long-term success.