In Velo Veritas

SWI Aequus in Azure Ghost, 54cm
Princeton Grit 4540
SRAM Red AXS

SWI fabricates their monocoque carbon frames in Italy with options for custom carbon layup and custom geometry. Paint options include raw, solid, and ghost finishes in a multitude of colors. This is the highest quality, most customizable monocoque carbon frame on the market and I’m thrilled to add it to the lineup at IVV.

Available now. DM for details.

📸: Mike Rafter

Our third or fourth annual Foresthill adventure ride with PAS NORMAL STUDIOS ®, this time featuring more gravel, less road, and a chance to get Brett Benzer’s truck stuck on a mountain. The routes feature Yankee Jim’s & Shirttail and will be familiar to a lot of you. Complete routes and details forthcoming.

Ritchey Montebello
Shimano RS Wheelset
Shimano 105
Deda Elementi, Schwalbe & Arundel

NBD

📸: Mike Rafter

Wake up babe, the new PAS NORMAL STUDIOS ® just dropped.

Colnago Y1Rs
Enve SES 4.5, custom decals
SRAM Force AXS
CeramicSpeed, Silca, Pirelli, et al.

NBD

📸: Mike Rafter

Busy week:

Ritte Esprit w/OTHR ANYWHR wheelset & Rival AXS

Cervelo Aspero w/Apex XPLR

Ritte Esprit w/OTHR EVRYWHR wheels & Ultegra Di2

Come see me about your New Bike Day.

Pinarello Dogma X
Enve G SES 4.5 Pro w/Chris King Ceramic
Dura Ace (w/GRX shifties & CeramicSpeed BB)

NBD

Officina Battaglin Modena
Campagnolo Bora Ultra WTO
SRAM Force AXS
Deda cockpit
Form saddle

NBD

Colnago V5Rs
Scope R4.A
SRAM Force AXS

📸: Mike Rafter

Behold the new Ritte Satyr Ready-to-Ride!

Previously, all of Ritte’s amazing titanium frames were fully custom - geometry, cable routing, attachment points, finishing, etc. And while that level of customization is great, not everyone needs all of those options. The Ready-to-Ride series delivers the same Made-in-the-USA manufacturing and titanium ride quality in a stock geometry and finish at a more approachable price point - complete builds start at $5995. As pictured - Force AXS XPLR, OTHR Eveywhr Carbon wheels & one-piece bar-stem - available for $7795.