Cassie MacKenzie - The Sales Queen

Here's an update I didn't think I would need to write and it makes me suuuper uncomfortable doing it.

I suppose I have some work to do around asking for help + accepting it and receiving it. But when it comes to my kids, I'm willing to put the ego aside and just come out with it!!

The other day, our kids finally returned back to school. Now, it's a 90 minute drive every morning from our temporary home north of Tampa. (ask me if I started drinking coffee in the morning again. yes. the answer is yes.)

Anyways, this week a very well-meaning teacher who we LOVE kinda slipped up and asked Liam: "why are you wearing crocs? It's a PE day for you"

And he replied: "Because these are the only shoes I have right now."

I know in my heart that the teacher didn't mean anything harmful, they just forgot that some of the kids have lost nearly everything.

When you see my son, he may have a smile on his face + be pretending to be a Roman soldier, but inside he is crying and it all came out that night after the first day back to school.

I try not to get too wrapped up in the piles and mounds of furniture, appliances, artwork, souvenirs, clothes + shoes that I personally lost in the storm. It's really overwhelming to see everything you've worked 46 years for just fit into a small storage unit... it isn't the first time I've lost nearly everything and had to rebuild it piece by piece.

But when I see how it's affecting my kids + think about the task of rebuilding their lives, and doing it with as little trauma as possible... that is what help I'm asking for right now.

We created a go fund me account to help with getting our house back together. Today my focus is getting back into our house as soon as we can, to create some normalcy for the kids in the coming months and get them out of the fight or flight that we've all been in.

I'll put the link in comments + will say that literally EVERY bit helps immensely. ❤️ and I promise to pay it forward as much as I can now and when we are back on our feet. Thank you so much.

XO - Cassie Ian Stella + Liam.

biz hack: you have to see yourself as the best investment ever and w/o that, it makes it very hard to succeed.

low ticket offers are great for a dopamine rush, but they're not all that great for your nervous system if you want 10k months

your clients don't want you to be their friend. they want you to be their leader + that starts in your content

THIS NEEDS TO BE SAID - especially if the keyboard warriors are running around calling you "tone deaf" for expressing your opinions online.

You're running a business.

People are buying YOU.

If you want to be the type of leader where your inboxes are flooded with people saying "holy crap I need to work with you, you're my kinda people" then get comfortable getting uncomfortable.

You have to speak your mind. You have to take risks.

Your dream clients need to know what you're about, the opinions you have, the values you have, etc.

And remember what your gramma said: "You can't please everyone, honey"

A couple days ago I expressed my opinion about traveling with kids and how I think a lot of people use a lot of excuses for why their businesses aren't doing well.

"It's the economy"
"It's the kids at home"
"It's I have no time"
"It's my husband's fault"
"It's my audience"

The list goes on.

Listen - I empathize with you if you're going through a hard time in life, but know that you're the only one that can pick yourself up out of it.

And you're not going to get there by launching yourself into a magic deck of excuses that you fling out on a whim like you're playing Uno with a 6 year old.

The reason why a very small percentage of people have success in life and business is: they're willing to do things that are uncomfortable, that push the limits, that break patterns and do the "hard work" - and that other people will call BAT SHÏT CRAZY

Take me for example. I was called "tone deaf" *insert eyeroll here* for expressing my opinion about travel being one huge value I have and showing my kids the big, wide world is supppper important.... and linked it to people who complain about their kids for why their business isn't successful.

I don't buy into those excuses. Just my opinion, my belief that I've spent 1000s of hours in my life working on and developing at new level after new level

Especially since I'm turning 46 in less than a week - It's hitting me even more that time isn't guaranteed for any of us.

But the real point is:

You don't know my situation.

You assume that you know it, but you don't.

So let me go there:

IN the last week of May a huge source of my monthly recurring income came to a halt with just a few days notice.

I handled it with grace. We still went on our trip to Rome and Greece and had such a fun time showing the kids ACTUAL HISTORY LESSONS STRAIGHT FROM THE SOURCE

Mission accomplished.

Then, the day we got back my husband was let go from his job with no severance pay. IT HURT. He is still unemployed.

Wowzers, suddenly we were down my MRR plus nearly 6 figure income.

Last year we went through this for 13 MONTHS and it was very hard but I didn't let it stop us from traveling and showing the kids new things. We found a way that worked, and found the money to do it.

So this time around, literally happening RIGHT NOW in real time - If you think I sat on my ass and bîtched about how money is scarce, and the economy sucks, you're WRONG.

I did 3 things (and still do them everyday):

1- Doubled down on my content, messaging, reels, offers, visibility. I made a plan for myself + I executed it even with the chaos. I invested in mentorship. I kept going.

2- I leaned heavily on my Big Sales Breathwork and focused on soothing my nervous system everytime I got mad, resentful, scared, doubted myself, self-sabotaged and wanted to quit and just sell margaritas on the beach somewhere out of a hut

3- I PLANNED A FÜCKING TRIP FOR US. YES I DID. My mindset is: "WOW we have all this time now opened up where we don't have to ask for time off from a random bitchy manager, let's go show the kids the mountains in Georgia, go tubing in Asheville, and make the most of it while our family can be together"

THAT IS THE VIBE. THAT'S THE VIBE WHEN YOU WORK WITH ME. WE DON'T DO THE ITTY BITTY PITY COMMITTEE UP IN HERE.

we do straight up LEADERSHIP. 1% LEADERSHIP.

This isn't the first time I've turned sh*t outta gold either.

Wanna know how I manifested my marriage? by following batshît crazy actions like this in 2013, too!! I was unemployed, had moved by myself to San Diego on purrrreee intuition after getting laid off, met my husband randomly while he was a yachtie traveling the world and used every last dollar I had to visit this man I met for a month in San Diego -

Even using every last dollar in my savings to fly to South Africa to meet him, his family, and see if we really would work out together. (I was down to about $890 in my account when I finally got hired a month after getting back from my trip to SA)

10 months later, we were engaged.

6 months later, we were married.

9 months after that we had our first child.

And it all came from radical self-responsibility, leadership, following intuition and doing what 99% of everyone else around me was saying is super fcking stupid to do.

If you think something is important to you, then go freakin do it. Stop making excuses.

You weren't put on Earth to make excuses and call people Tone Deaf. You're meant for GREATNESS no matter your current situation.

Hire the coach/mentor
Learn how to sell
Learn how to write content
Start that podcast
Invest in yourself
Book the flights
Go to the in-person event.

The list goes on and on and on - the things you COULD be doing right now that make a huge difference in your life and are the ticket to you finally living the life you want to live.

You're not going to get there with your 3/6/9 journal, another Quarterly Money Reading from your favorite psychic mentor, another healing session where you expect the healer to do the work, another card pull, etc.

It's real, hard, daily work that you have to put in to get the rewards

It's the nervous system work to make your mindset a steel trap of success

It's the repetitive daily, unsexy actions where you're actively selling (not passively, cutesy, trying to use your branding to do the selling for you)

Go make s**t out of gold.

Stop waiting

Time stops for no one

Thank you for coming to my Ted Talk.

The people in my DMs complaining about money issues are the same ones complaining about it 5 years ago. Don't focus selling to people who use this as an excuse and can't see their power + potential BEYOND a temporary circumstance.

Some people find a way.

Others find excuses.

Neither is under your control.

But your reaction to it, your nervous system regulation around it, and the extent to which you allow it to change what you do on the daily basis...

THAT is under your control.

A few months ago, I noticed a gap in my leadership that was leaking energy + repelling clients. It was literally costing me millions.

I’d give 110% unless I got a *little behind* in a launch plan or IG story flow, and then I just stopped creating it altogether.

So If I went on vacation or had my kids home sick, I allowed the distractions to take over my leadership + momentum just fell off a cliff.


I had to take radical responsibility and walk my talk. So I created a system that allows me to get visible AF online in less than an hour, so I always have:

✌️ a steady stream of hot dream clients,
✌️ peeps in my DMs +
✌️ cha-ching on my Stripe account.

I went from launches slowly fizzling out to doubling down and signing 15 clients into my offer in 2 weeks, even with vacations, sick kids and traveling in the mix.

This is what I want for you, too - because

>> You know you’re here for a greater mission than just “selling a course out” or having a big launch. > You’re here to impact 100s of millions of people all over the globe. > Become a household name, speak on stages, have your clients telling all their friends and family about you (for starters 😉)

This is the place you start with me if you don’t already have a mastery of SALES.

The foundations to explode WAY past $10K months by activating your most aligned AF hot community + while soothing your nervous system to make daily 4-figure sales your new normal.

COMMENT EXHALE for deets

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I just figured out how to add gifs to my emails and WHOA my email list better buckle up, things about to get wild now up in here

your VISION is so much bigger than that fear of "selling too much" or "being too loud"

We are not in the business of side hustles in my world.
We build full, grown-ass movements that shake up the planet 🤩

Am I the only one that hits a 3rd wind on Friday afternoon and I feel like I can do like a million hours of work on my biz?

Like where were you on Monday...