PT Business Academy USA

Your Instagram ads are attracting bots and low-quality followers.

Here's the filter most coaches miss.

You spend money on ads. You get followers. But they're not real people. They're not your ideal clients. They're noise.

Here's what actually works: Every new follower you get, click on their profile. Check it out. If you see zero posts, very low follower count, and high following count? Remove them immediately.

Why? Because low-quality followers mess up your algorithm data. Instagram sees these accounts following you and starts showing your ads to similar profiles. You're training the algorithm to find the wrong people.

Then, adjust your audience settings. Play around with demographics, interests, and behaviors. If something isn't working, pause it and tell Meta why: "Low quality leads."

Meta is constantly updating its AI models. What worked in June might not work in December. You have to stay flexible and iterate.

When someone follows you, send them a message with a free gift button. If they click, they confirm and open a chat. After 23 hours, follow up asking how they found it and what they want to learn next.

If they don't click or respond? Remove them.

This is how you build a clean, high-quality audience. This is how your ads actually convert.

🌶️ High-Protein Beef Chili

💪 A hearty, high-protein chili that’s perfect for meal prep! Packed with fiber, vitamins, and minerals to support your body and metabolism. 43g protein | 12g fiber

Ingredients:

2 Tbsp olive oil
900g extra lean ground beef (max 8% fat)
100g white onion, diced
1 bell pepper, diced
2 jalapeño peppers, diced (remove seeds for milder flavor)
3 cloves garlic, minced
2 Tbsp tomato paste
800g can fire-roasted crushed tomatoes
350ml beef broth
500g can kidney beans, drained and rinsed
500g can pinto beans, drained and rinsed
340g can sweet corn, drained (optional)

🌶️ Spices:

2 Tbsp chili powder
1 tsp cumin
1 tsp paprika
1 tsp oregano
1 tsp salt
¼ tsp cayenne pepper
Black pepper to taste

Instructions:

Heat olive oil in a large pot over medium heat. Brown the ground beef, breaking it into small pieces. Set aside. In the same pot, sauté onion, bell pepper, and jalapeños for 3-5 minutes. Add garlic and cook for 1 more minute. Stir in tomato paste, then add beef, tomatoes, broth, and spices. Cover and simmer on low for 45 minutes.
Add beans and corn, cook for another 15-20 minutes.

Serve with Greek yogurt, cheese, or jalapeño slices. Enjoy!

📢 Prof. Dr. Anna Szumilewicz is back with us!

This time, she’ll be leading a two-part online workshop on pre- and post-natal exercise! 🤰💪

📅 If you missed her lecture in November, now’s your chance to join and gain valuable knowledge about training during this important period.

🔗 Registrations are open – don’t miss out!

in

When working with a client, you tell them to set fitness goals. Small steps lead to big achievements, and you stand by their side throughout the journey. 💪

❓ But what about your own goals?
➡️ Do you set them and break them down into smaller steps?
➡️ Do you have a clear plan to achieve them?
➡️ Have you ever thought about how much easier it would be if experienced experts and fellow trainers guided you along the way?

🚀 Our program "NEXT GENERATION PERSONAL TRAINER" offers exactly that!
✅ Mentorship and expert support
✅ Practical, hands-on learning
✅ A community of trainers growing together

📩 DM us for more information and take the next step in your personal training career!

🏋️‍♂️ Strength Training Fact:
Did you know that muscle mass naturally declines after age 30? But the good news? Strength training reverses this process and helps build lean muscle! 💪

📖 Swipe to learn more about:
✔ Why progressive overload is key 🔑
✔ How to balance training intensity and recovery ⚖️
✔ The role of nutrition (and the psychology of eating) in muscle growth 🍽️

💡 Strength isn’t just about lifting weights—it’s about smart training, proper recovery, and fueling your body the right way!

🎓 Want to help your clients train and eat smarter? Our PTBA Nutrition Coaching Course teaches not only the science of nutrition but also the psychology of eating, so you can guide clients toward long-term success. Enroll today!