West Coast Strength

Eyes up. Head forward.

It doesn’t matter where you’ve been.

The only thing that matters is where you’re going.

June 18th — WEST COAST STRENGTH DAY.

Eight years ago today, we opened the first West Coast Strength.

But that’s not where the story started.

West Coast Strength really began in a 500-square-foot gym inside an old 1950s gas station. From 2013 to 2018, that little spot on Main Street was where the magic happened. Training sessions from morning to night, a busted mini split trying its best to heat and cool the place, and one little Bluetooth speaker that got used until it finally gave up.

I saved every penny I could and borrowed every penny I couldn’t to open that first gym.

The truth is, I had no idea how to run one.

That first year almost broke me. I went from a small personal training studio to losing $30,000 a month while watching the bank account slowly dry up.

At the time, it felt like the end of the world.

Looking back, it really wasn’t that bad. I’d do it all again in a heartbeat.

We learned and we adapted.
We survived.

More importantly, we figured out that gyms aren’t really about equipment or square footage. They’re about people. Community. Members. Staff. The relationships that make people want to come back every day.

From there, we did something a little crazy.

We opened FIVE gyms in 22 months.

Then came a year of stabilizing, standardizing, and building a stronger foundation before opening Gym #7.

Looking through these photos, it’s hard to believe where this thing started.

An old gas station, a lot of blind optimism, and a willingness to figure it out as we went. Eight years later, we’re seven gyms in and just getting started.

To every member, employee, coach, friend, family member, and supporter who’s been part of this journey, thank you.

We’re proud of what we’ve built, grateful for the people who’ve built it with us, and excited for what’s next.

Happy West Coast Strength Day 💪

COACH JORGE!

Jorge brings more than 15 years of practice and experience guiding clients…not only to achieve new physical fitness goals, but also how to relate those goals to all aspects of life.

“One of the many things I love about coaching is to witness the confidence and happiness that people create when they’re improving themselves physically, making sure they are investing their time and money wisely.”

When asked what his favorite body part to train is, Jorge responds…

“There’s nothing like a good leg training session. I love the feeling of barely being able to walk out of the gym.”

Jorge is bilingual (English and Spanish) and taking clients in the evenings and weekends! He brings a passion for mindfulness, bodybuilding and service to our club.

Don’t hesitate to say hi and book your FREE Day 1 training session with Jorge at the desk today!

The Memorial Day x drop has LANDED. 💪

Available now in select locations. Official release tomorrow at the Cascadian Classic. All West Coast locations next week.

You know the drill. Once it’s gone, it’s gone! 🔥




eugene
medford
keizer
pdx