SEAT

New leagues. New playbooks. New expectations.

Alethea Peyrin, Nate Schnader, Jake Hoselton, and Bill Oakes join us at SEAT 2026 to discuss how emerging leagues are rewriting the rules of growth in digital, sponsorship, and ticketing.

Digital, Sponsorship & Ticketing | Monday, June 29 | Charlotte, NC

Full agenda at seatconference.com

Sportsbiz summer camp. Community. Sharing. Learning.

Lenny Goh of Agilitek Solutions helps shape the Data & Business Intelligence track at SEAT 2026 and he's been coming back for exactly the reasons you'd expect.

June 28-30 | Charlotte, NC | seatconference.com

Every event is the same event but not every fan experiences it the same way.

Jacob Lutz of the Nashville Predators, Mo Goyal of Evertz, and Rodney Ward of Eventify join SEAT 2026 to explore how Storycasting transforms the live event into personalized, multi-device experiences that drive engagement and new revenue.

Customer Experience | Tuesday, June 30 | Charlotte, NC

Full agenda at seatconference.com

Sessions led by people who actually do the work. Takeaways you can put to use immediately.

G.M. Ciallella of the Anaheim Ducks is on the DST Steering Committee at SEAT 2026 here for exactly the kind of practitioner-to-practitioner conversations SEAT is built around.

June 28-30 | Charlotte, NC | seatconference.com

What if your default response to tough guest situations wasn't "no" but "yes, here's how"?

Kami Hill, Stacy McGranor, and Marty Mulford of the Columbus Blue Jackets bring the FAWTSY framework to SEAT 2026, real scenarios, real solutions, real impact on the guest experience.

Customer Experience | Monday, June 29 | Charlotte, NC

Full agenda at seatconference.com

The best sessions start conversations afterwards.

SEAT sessions are built by practitioners who know what is worth your time. Charlotte. June 28-30.

Agenda: seatconference.com/agenda

All roads (and flights) lead to Charlotte, NC.

If you are still on the fence, now is the time.

Register: seatconference.com

Hands up if you've been to SEAT before.

Chris Freet knows which hand to raise.

Charlotte. June 28-30. See you there.

Register: seatconference.com

✋ in the comments if you'll be in

We're kicking off SEAT Charlotte with one of the most compelling conversations in sports technology.

George Hanna, Chief Technology and Digital Officer of the L.A. Clippers and Intuit Dome, will join us for our Opening Fireside Chat on Monday, June 29 — interviewed by Fernando Perez, VP Sports & Hospitality at JMA Wireless.

George is the 2025 Sports Business Journal Tech Executive of the Year and 2025 ORBIE CIO of the Year. Before the Clippers, he spent nearly a decade at The Walt Disney Company as CTO of Disneyland Resort, leading 300+ people and more than 140 guest-facing applications. He also brings 17+ years of IT leadership from Toyota and IBM.

Intuit Dome opened in 2024 and hasn't stopped turning heads since. It hosted a landmark NBA All-Star Weekend in February and is already the benchmark for fan-first arena design — seamless entry, personalized in-arena services, and wireless connectivity that just works.

George and Fernando will walk through how the Clippers used technology to engineer a live experience that sets a new industry standard.

This is the session you're showing up early for - https://seatconference.com/intuit-domes-george-hanna-to-open-seat-2026/

See the full agenda and register at SEATConference.com

First time in Charlotte?
First time at SEAT?

Both are great choices.

Charlotte is walkable, welcoming, and a genuinely great city to spend three days in. And SEAT is one of the friendliest rooms in sports tech.

June 28-30.

Register: seatconference.com
Agenda: seatconference.com/agenda