SEAT

Uptown Charlotte at night. The Charlotte Convention Center on the left. NASCAR HQ behind it.

Your home for three days at SEAT 2026. June 28-30.

Register: seatconference.com

Founder of Kayak.com. Former CTO of Caesars Entertainment. Now founder of Event Pulse.

Les Ottolenghi joins SEAT 2026 on Tuesday June 30 to present "The Intelligent Event" - how AI will reshape fan engagement, operations, and revenue across sports and entertainment.

If you work in sports and entertainment and you're still figuring out where AI actually fits into your operation, this is the session you came for.

Full agenda: seatconference.com/agenda
Register: seatconference.com

Some of the most valuable conversations at SEAT happen before the sessions start.

In the hallway. Over breakfast. At the registration desk.

The person you need to talk to is already registered. The question is whether you will be in the room.

Charlotte. June 28-30.

Register: seatconference.com

David Meerman Scott has shared the stage with Tony Robbins and written the playbook on fan obsession in sports.

He is closing out SEAT 2026 as our final keynote on Tuesday June 30.

His session: "The Fandom Playbook" - what it takes to move fans from passive ticket buyers to genuine community members.

A strong closer to wrap three days in Charlotte.

Full agenda: seatconference.com/agenda
Register: seatconference.com

Where are you flying into Charlotte from?

See where across North America sports executives are flying in from. *

Connect, network and solve problems with colleagues across sports.

See you at SEAT 2026 in Charlotte, June 28-30.

Register: seatconference.com
Agenda: seatconference.com/agenda

* and friends flying in from the UK, Europe, South America and Australia, we appreciate you as well!

This is what SEAT looks like.

500+ sports and entertainment technology professionals.
Sessions built by people who do your job.
Three days in Charlotte, June 28-30.

Register: https://seatconference.com
Agenda: https://seatconference.com/agenda
Hotel: https://seatconference.com/hotel

This is what a SEAT roundtable looks like.

Small room. Real questions. No slides.

Eight roundtables across four tracks at SEAT 2026. Charlotte. June 28-30.

Agenda: seatconference.com/agenda
Register: seatconference.com/seat2026register

The SEAT 2026 agenda is officially live: https://seatconference.com/agenda/

This community is at its best when we share what’s real: wins, lessons, failures, and the behind-the-scenes work it takes to deliver better live experiences.

If you’re attending, say hi in the comments so people can connect before Charlotte.

Register: https://seatconference.com/seat2026register

Charlotte knows how to host.

SEAT 2026 takes over the NASCAR Hall of Fame for our center stage evening event - race cars, driving simulators, and a night you won't forget.

June 28-30. Charlotte, NC.

Register: seatconference.com

Nashville sold out. Charlotte is next.

SEAT 2026 is June 28-30 in Charlotte, NC.

If it's been on your radar, now is the time to stop waiting and get registered.

Register: https://seatconference.com