Nineveh Madsen

Nineveh Madsen I’m the CEO of Supra Human, one of the fastest-growing human performance companies in the world. Murrow Award for excellence in journalism.

We serve high-performing entrepreneurs, executives, and leaders.

• More than 10K body transformations
• Global team of 125+
• #273 on the Inc. 5000 Nineveh Madsen is a dynamic entrepreneur and business leader whose career spans journalism, technology, and scaling an industry-leading online human performance coaching company. She began her professional journey as a broadcast journalist after earning her degree in Broadcast from California State University, East Bay. Over the next decade, Nineveh became a recognized television news anchor and reporter for FOX and NBC affiliates, earning prestigious accolades including an Edward R. Following her time in media, she transitioned into the technology sector, serving as Vice President of Marketing & Customer Success at OpenVPN. There, she played a pivotal role in driving the company’s growth, helping 4X revenue and strengthening the brand’s global footprint in the cybersecurity market. Today, Nineveh is the co-founder and CEO of Supra Human, a premium virtual coaching company offering customized fitness and nutrition programming for high-performing executives and entrepreneurs. Since taking the helm, she has been instrumental in scaling the company $50M in annual revenue. Her leadership was also critical in positioning Supra Human’s expansion into the female market. Born in Sweden to Assyrian-Iraqi immigrants, Nineveh’s entrepreneurial spirit is rooted in a deep appreciation for resilience, transformation, and ownership of one’s story. She resides in Scottsdale, Arizona with her husband, John Madsen — former NFL athlete and Supra Human co-founder — and their daughter conceived through IVF. Through every platform she leads, Nineveh Madsen continues to redefine what it means to lead, scale, and succeed — advocating for a future where women and high performers alike fully claim their power.

09/17/2026

Most advice on how to operate when you carry big time responsibility and big time decision making is flawed … I understand every square inch of my business.

That of course can come at a cost cognitively*** the biggest game changer for me as a female ceo has been leveraging AI 🤖

How I use it today:
• manages my email inbox 📥 + responses (BOD & EOD)
• reviews meeting agendas and adds items for me
• scrapes slack messages and alerts 🚨 me on what needs my ATTN BOD & EOD + responds on my behalf when I allow it to
• measures productivity across the organization 👀

I also access our BI infrastructure for KPI reporting … intelligence agents that report back to me on CAC, Revenue, AOV, LTV … you name it, I can access the analysis 🧐

The above ☝️ does require a team of experienced engineers

The top portion (building my AI Chief of Staff) can be done by anyone … thought I’d share how I stay on top of everything.

Work Smarter 🤓

09/15/2026

If you are not self-aware, I cannot coach you. You will just blame everyone else. Self-awareness is non-negotiable when I hire.

09/14/2026

I do not need motivation. I just know when something does not meet my standards, and I go to work. Whatever you are avoiding right now will be much harder to face later.

09/13/2026

There are days you do not feel like showing up. You do it anyway. The calendar is set, the tasks are outlined, and you get into motion.

09/12/2026

If you are not getting what you want, you are the only person to blame. If I’m not getting what I want, I look in the mirror first.

09/11/2026

Women are managing all of it at once and the cognitive load is real. I have faced that mental struggle myself and it is one of the hardest parts of being a woman entrepreneur.

09/10/2026

I carried the cognitive load in silence for a year instead of saying I need help. Women need to have that conversation with their partner.

09/09/2026

Who’s coming & what are we wearing? But also … it’s our 4th official SHX and we keep elevating the experience.

Can’t wait to see you there ♥️

Address

Salt Lake City, UT
85255

Website

Alerts

Be the first to know and let us send you an email when Nineveh Madsen posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share