Bird Rock Surf Shop is the largest surf shop in La Jolla. We have convenient off-street, free parking for our customers.
We specialize in new, used and custom surfboards, wetsuits, men's, women's and children's clothing, hats, sunglasses, bikinis, surfing DVDs, longboard skateboards and tons of other surfing and beach products. We house one of the largest used surfboard collections in the San Diego/La Jolla/Pacific Beach/Ocean beach area. Our friendly, no-attitude staff will help make sure you have the right gear wh
06/10/2026
One thing we’re most proud of at Bird Rock Surf is to be able to share our space with so many amazing small businesses and local artists!🖌️🏄🏼♂️✨
As a business with just one location, your support means everything to us! Every visit, purchase, or recommendation helps build another small business🙌🏻
06/09/2026
Not sure what to get Dad for father’s day?👨🏽🩵🔨
Come down to Bird Rock Surf Shop and pick up a few of these fan favorites!
05/07/2026
With Mother’s Day right around the corner, we threw together some gift ideas to make the day a little more special for Mom - all available in store!
05/05/2026
Our boardroom is fully stocked! Stop by any day of the week to get your hands on the latest and greatest from top shapers and brands like:
04/05/2026
Happy Easter from Bird Rock Surf Shop & Friends! A few gift ideas for those who didn’t find as many Easter eggs as everyone else 😉🐣
02/19/2026
World Champ popped in the shop today… Thank you for stopping by! 🏆
02/04/2026
Could have sworn it was the middle of the winter… Beautiful day to stop by the shop! Open 9am-6pm☀️😎
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01/25/2026
A few favorite views from home 🏡 can’t beat Bird Rock!
12/02/2025
Our shop dog Reina is hard at work decorating for the season and gathering gift guides for everyone! 🎄
Make sure to check back throughout this month for Christmas shopping options here at the shop!
11/24/2025
Our Black Friday Sale is ON! Today through Sunday, November 30th, save:
- 20% off all purchases over $100 (excludes surfboards)
- 30% off all springsuits
- 40% off all swim and boardshorts
- $75-$400 off select new surfboards
If you were eyeing new gear, now is the time to score! We will see you in the shop
| Monday | 9am - 7pm |
| Tuesday | 9am - 6pm |
| Wednesday | 9am - 7pm |
| Thursday | 9am - 7pm |
| Friday | 9am - 7pm |
| Saturday | 9am - 7pm |
| Sunday | 9am - 5am |
