Fitness Direct

Fitness Direct

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Founded in San Diego in 1996, Fitness Direct offers quality exercise equipment, flooring, mirrors & more with outstanding service too!

Our vast selection of high quality equipment will help you reach your fitness goals. Exercise Equipment Specialists. More than Equipment, People to Help!

05/30/2026

Saturday flow.
Nothing but water, rhythm, and focus.

Photos from Fitness Direct's post 05/28/2026

Have you gotten your cardio in today? 🚴‍♂️🏃‍♀️ Whether you prefer to run, ride, or stride, Fitness Direct offers a wide range of cardio equipment to support every workout style and every fitness space.

Which is your go-to?

Photos from Fitness Direct's post 05/27/2026

Fitness matters at every age 💪 At Fitness Direct, we recognize the importance of staying strong and active for life, and we’re proud to help create environments that make movement more accessible for everyone.

Happy National Senior Health & Fitness Day!

05/26/2026

We had the absolute pleasure of going to visit our friends at in Spain last week! We toured the factory and they took us through the process of how the best flooring on the market is made!

Les agradecemos muchísimo su hospitalidad!
Hasta pronto!! 💪🔥

05/09/2026

Our team had the best time at the in Vegas this week!
See you next time!

05/05/2026

Come over! We got plenty to pick from 👀

04/30/2026

📸 TBT to the early days at Fitness Direct! From the showroom to the delivery truck, our team has always been focused on helping San Diego bring fitness home

04/30/2026

Ever heard of this Cascade Raptor Functional Trainer?
This is truly the ultimate training machine! There’s no limit to the different exercises that you can do with this little machine.
Curious how it works? Take a look and feel free to come into the store to check it out!

Photos from Fitness Direct's post 04/24/2026

Strong, reliable, and built to perform 💪 Since 2011, AgileFIT has delivered commercial-grade equipment designed to handle serious training. From squat racks and Olympic plates to kettlebells, medicine balls, and more — every piece is built for durability, performance, and value.

Browse Agilefit's selection at the link in our bio!

04/19/2026

Happy National Exercise Day! 💪
There’s no better time to move your body, lift something heavy, and invest in your health.
Whether it’s a quick workout or a full training session, every rep counts.

Want your business to be the top-listed Gym/sports Facility in San Diego?

Click here to claim your Sponsored Listing.

Location

Telephone

Address


8063 Balboa Avenue
San Diego, CA
92111

Opening Hours

Monday 9am - 7pm
Tuesday 9am - 7pm
Wednesday 9am - 7pm
Thursday 9am - 7pm
Friday 9am - 7pm
Saturday 10am - 6pm
Sunday 11am - 5pm