Fitness Direct

Founded in San Diego in 1996, Fitness Direct offers quality exercise equipment, flooring, mirrors & Exercise Equipment Specialists.

More than Equipment, People to Help!

Operating as usual

Photos from Fitness Direct's post 06/01/2023

Name a nicer country club in AZ than Paradise Valley Country Clubโ€ฆ๐Ÿค”

Fitness Pro Haya Flooring supporting some pretty nice equipment.

Photos from Fitness Direct's post 06/01/2023

3D Rendering vs Finished Product.
Flooring doesnโ€™t have to be dark and boring. Light colors can change the look of the whole room and make it more inviting. Design, customization, quality, low VOC and waterproof. Finally a gym flooring that designers can get excited about ๐Ÿ™Œ


Did you know we deliver AND install everything we sell. Professional installers who specialize in Fitness Equipment and Gym Flooring. Another value of working with Fitness Direct. And if you need it, we do all our own service, maintenance, warranty work in house as well.

Photos from Fitness Direct's post 03/24/2020

Another beautiful home gym that looks great and yet functional. All the equipment you had in the gym but in your own home. Thank you for trusting us with you home gym.


Timeline photos 03/09/2020

Custom SlideFlex. When you canโ€™t get enough of your pet and you want to strengthen your core.

Photos from Fitness Direct's post 03/05/2020

Travertine replaced with Rubber Flooring. One works better than the other for fitness equipment ๐Ÿ‘

@ Rancho Santa Fe, California

Timeline photos 01/31/2020

Custom turf. You pick the color, you pick the size, you pick the design and logos. Give your facility that professional look and feel.

Photos from Fitness Direct's post 01/30/2020

A home gym that looks as good as it is functional. The room looks and feels twice as big thanks to the new equipment and mirrors. Gone is the stained carpet. In with Vulcanized Virgin Marble Flooring. All done in one day โœ… Before and After pics ๐Ÿ˜ฎ
fitness @ Del Mar Country Club

Timeline photos 09/17/2019

Not your cookie cutter treadmill mat. This custom PaviFLEX Gym Flooring treadmill mat made by Logan for one of our VIP clients. No job too big or too small.

Photos from Fitness Direct's post 07/10/2019

When you do custom upholstery ๐Ÿ‘Œ. Puts the finishing touch on some beautiful Tuffstuff Fitness International

@ Kearny Mesa, San Diego


We are open Monday 10am-6pm. See you tomorrow.


3D room design. You have a blueprint and the need for a โ€œFitness Centerโ€. We have experience and all the best brands to make it happen. Design, Sales, Delivery, Service. Let us work with you on your next project.


75,000lb of equipment was just delivered. Come upgrade your equipment so we donโ€™t have to put it away.
Sincerely, Fitness Direct Warehouse

Photos from Fitness Direct's post 11/05/2018

Another upgraded apartment gym in North County San Diego. We will spare you the before pics because the after looks too good. Cardio Strength. @ Vista, California

Timeline photos 10/24/2018

Our incredible AgileFit ProUrethane Dumbbells at Coronado Fitness Club! The best!!

Photos from Fitness Direct's post 10/19/2018

The new flooring turned out ... perfect ๐Ÿ‘Œ You wonโ€™t find a better quality product for your .

Photos from Fitness Direct's post 10/11/2018

We are first in USA! Finally our PaviFlex Vulcanized Rubber and Turf flooring arrives at Fitness Direct !! Beautiful colors and finish, and super durable for high-end commercial and residential use! 1m x 1m interlocking tiles, PaviGom, EcoFlex and TurfFlex - come see them!! @ San Diego, California


Another successful 1-day installation by Fitness Direct!! Ridgeview Apartments steps it up!! Ecore Flooring, Sportsart treadmills. Sportsart bikes, Sportsart Ellipticals, WaterRower, TuffStuff Smith and TuffStuff Functional Cable Machine!
Residents are excited!

Timeline photos 10/03/2018

New Van Day. Adding to our fleet of service technicians to provide quicker and better service. Thank you Kevin for your help.

Photos from Fitness Direct's post 09/28/2018

So proud and excited to be installing the new fitness facility at the brand new corporate offices for Mission Fed in San Diego! Still a work in progress, but itโ€™s going to be amazing...! @ San Diego, California

Photos from Fitness Direct's post 09/01/2018

Fitness Direct - we deliver quality! Awesome new TuffStuff home gym system. Stay posted for rest of equipment arriving soon.. .direct @ San Diego, California

Photos from Fitness Direct's post 08/29/2018

Out with the old, in with the new. Commercial Treadmills, AgileFit Benches and LifeFitness spin bike.
@ San Diego, California


We will be closed for the 4th of July. ๐Ÿ‡บ๐Ÿ‡ธ๏ธ๐Ÿ‡บ๐Ÿ‡ธ We will be back open on Thursday 9am-7pm.

Taking Care of Your Mental Health in the Fitness Space - Girls Gone Strong 03/23/2018

Taking Care of Your Mental Health in the Fitness Space - Girls Gone Strong

Healthy Mind = Healthy living! Here's a few tips to improve your mental health.

Taking Care of Your Mental Health in the Fitness Space - Girls Gone Strong I canโ€™t recall a moment during my time working in the fitness industry where I didnโ€™t hate myself. It seems ironic when you think about it. Fitness is supposed to be about health and living your best life possible. Why then, do we find ourselves stressed and anxious rather than inspired? When yo...

Stop Stress for Good: Exercise to Fight Stress 03/21/2018

Stop Stress for Good: Exercise to Fight Stress

Keep the stress level's low this week! Check this article out for some helpful information regarding exercises that fight stress!

Stop Stress for Good: Exercise to Fight Stress The benefits of exercise can go beyond your workout. Here's how fitness can help you and your brain manage stress.


Honk if you see our customer driving down the freeway with Ian in the back doing his chin-ups.


Nice Treadmill โœ… Nice big screen to stream your YouTube videos โœ… SportsArt


HR1000 Helix Recumbent @Fitnessdirect

Define yourself!


Helix Lateral Trainer @Fitness Direct

HIIT Cardio!
Helix Lateral Trainer


NUFIT | Nubells

More than equipment. People to Help.


Lights. Camera. Action!



Get 1% percent better every day!


Elevate your game!


Timeline photos 08/27/2017

Jump into the weekend feet first with our AgileFit gear, available exclusively at Fitness Direct!

Timeline photos 08/24/2017

A glimpse of just a few of our many AgileFit pieces of equipment! Available exclusively at Fitness Direct at unbeatable prices! Thanks for the great shot!


Who ever said working out couldn't be fun? Get ripped and practice your aim all at once with AbSolo! Get yours today on the corner of Balboa and Mercury!

Timeline photos 08/22/2017

Dead lifts will have you feeling better than ever with our new AgileFit rubberized weight set! ๐Ÿ‹๐Ÿปโ€โ™€๏ธ๐Ÿ…


Climb your way to the ๐Ÿ” with the help of Fitness Direct! Get a top of the line gym in your home today!

Timeline photos 08/19/2017

Our beautiful storefront! Find us on the corner of Balboa and Mercury!


The best way to tone your abs and have fun while you do it! AbCoaster workouts for the win!

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8063 Balboa Avenue
San Diego, CA

Opening Hours

Monday 9am - 7pm
Tuesday 9am - 7pm
Wednesday 9am - 7pm
Thursday 9am - 7pm
Friday 9am - 7pm
Saturday 10am - 6pm
Sunday 11am - 5pm

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