Fitness Direct

Founded in San Diego in 1996, Fitness Direct offers quality exercise equipment, flooring, mirrors & Exercise Equipment Specialists. More than Equipment, People to Help!

Operating as usual


Did you know we deliver AND install everything we sell. Professional installers who specialize in Fitness Equipment and Gym Flooring. Another value of working with Fitness Direct. And if you need it, we do all our own service, maintenance, warranty work in house as well.

Photos from Fitness Direct's post 03/24/2020

Another beautiful home gym that looks great and yet functional. All the equipment you had in the gym but in your own home. Thank you for trusting us with you home gym.


Timeline photos 03/09/2020

Custom SlideFlex. When you can’t get enough of your pet and you want to strengthen your core.

Photos from Fitness Direct's post 03/05/2020

Travertine replaced with Rubber Flooring. One works better than the other for fitness equipment 👍

@ Rancho Santa Fe, California

Timeline photos 01/31/2020

Custom turf. You pick the color, you pick the size, you pick the design and logos. Give your facility that professional look and feel.

Photos from Fitness Direct's post 01/30/2020

A home gym that looks as good as it is functional. The room looks and feels twice as big thanks to the new equipment and mirrors. Gone is the stained carpet. In with Vulcanized Virgin Marble Flooring. All done in one day ✅ Before and After pics 😮
.fitness @ Del Mar Country Club

Timeline photos 09/17/2019

Not your cookie cutter treadmill mat. This custom PaviFLEX Gym Flooring treadmill mat made by Logan for one of our VIP clients. No job too big or too small.

Photos from Fitness Direct's post 07/10/2019

When you do custom upholstery 👌. Puts the finishing touch on some beautiful Tuffstuff Fitness International

@ Kearny Mesa, San Diego


We are open Monday 10am-6pm. See you tomorrow.


We will be closed for the 4th of July. 🇺🇸️🇺🇸 We will be back open on Thursday 9am-7pm. 03/23/2018

Taking Care of Your Mental Health in the Fitness Space - Girls Gone Strong

Healthy Mind = Healthy living! Here's a few tips to improve your mental health. I can’t recall a moment during my time working in the fitness industry where I didn’t hate myself. It seems ironic when you think about it. Fitness is supposed to be about health and living your best life possible. Why then, do we find ourselves stressed and anxious rather than inspired? When yo... 03/21/2018

Stop Stress for Good: Exercise to Fight Stress

Keep the stress level's low this week! Check this article out for some helpful information regarding exercises that fight stress! The benefits of exercise can go beyond your workout. Here's how fitness can help you and your brain manage stress.




8063 Balboa Ave
San Diego, CA

Opening Hours

Monday 9am - 7pm
Tuesday 9am - 7pm
Wednesday 9am - 7pm
Thursday 9am - 7pm
Friday 9am - 7pm
Saturday 10am - 6pm
Sunday 11am - 5pm

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