Purple Patch Fitness

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Purple Patch Fitness Matt Dixon founded Purple Patch with the mission to educate and empower every individual to reach their athletic potential.

Through the lens of athletic potential, we reach out human potential. Matt Dixon is an exercise physiologist, former professional triathlete, elite triathlon coach and author. He is the founder and president of Purple Patch Fitness, a coaching company for triathlete and endurance enthusiasts of all levels that want to integrate sport into life for maximum performance in both. He has developed a track record for success in coaching, including over 175 professional victories and podiums in Ironman and Ironman 70.3 events and qualifying over 125 athletes to the Hawaii Ironman World Championships. He has collected his extensive triathlon knowledge into his books, The Fast-Track Triathlete and the Well-Built Triathlete. Most recently, Purple Patch opened a cutting-edge performance and production center in the heart of San Francisco, adding a new layer of depth to the opportunities available to Purple Patch athletes.

10/21/2026

Did you finish your triathlon season feeling like you just need a big break from structured training? And are you currently in the middle of that said break?

This is a common cycle we see Ironman athletes stuck in.

You finish your last race, exhausted. You take a break, and it's the right call. But two weeks becomes six, and six becomes "I'll get going in the new year."

The new year arrives, and you're behind. So you ramp hard to catch up, pile on hours your life and body can't really absorb, and by June something's given. A niggle, an illness, or fatigue you can't progress through.

You get to your A race fit but fatigued. You finish another season desperate for a break, but that break is where this whole thing started.
This cycle only ends in one place, and it's right here, having a smarter off-season.

We are 1 month into off-season training, but don’t worry, when joining now you start with a kickoff call to make for an easy transition.

Off-season runs to mid-February, but every week you spend doing what you are doing now, is a week of it gone.

Comment OFFSEASON for more info.

10/16/2026

You're allowed to train less in off-season. I want you to. What changes is intensity and specificity, not whether there's structure at all.

- Stop chasing fitness. Train to set up next season — and you'll end up faster anyway.
- Don't spend three months at one intensity. Endless Z2 is outdated and it will make you slower.
- Make strength non-negotiable. Two sessions a week, heavy rather than long.
- Pick one weakness and go after it. Not three. One.

None of this is complicated. It's just different from what most athletes do — which is why most athletes arrive to the start of the new season every year in worse shape than they were the year prior.

Not Purple Patch athletes. We help athletes use these months to build a platform for growth, while still having room to dial it back and recharge in the off-season.

We are 2 weeks into our off-season block, but still taking athletes. When joining now you start with a kickoff call to make for an easy transition.

Comment OFFSEASON and my team will send you the details.

10/15/2026

Still working out what to do this off-season?

You've already decided.

That's the thing about this time of year. Nobody chooses to waste it. They just don't choose anything, and October decides for them — a couple of easy rides, some unstructured running, and suddenly it's January and they have “exercised” but completely regressed as athletes.

The drift isn't a decision you make. It's the one you make by not making one.

Then there are our athletes…

"It felt simple, but I progressed in terms of performance in all three sports, set my highest FTP, PR'd twice in half marathons and had my best 1K swim test ever. All that in winter while having no pressure with what didn't seem like serious training."

"I needed the mental break, and off-season training with Purple Patch provided it. I was amazed at how much stronger I felt when I started the more difficult sessions in the early spring."

"This was the first time I committed to consistent off-season training, including heavy lifting, and resulted in a 1min+ per mile improvement in my run and a huge PR in my 70.3. Despite training less, I was able to pack a lot more power into my legs over the winter while having a ton of fun, especially in the weekend live rides."

Our off-season block started at the beginning of the month, but don’t worry, you can still jump in. When joining now you start with a coaching kickoff call to make for an easy transition.

Comment OFFSEASON for more info.

10/15/2026

You're allowed to train less in off-season. I want you to. What changes is intensity and specificity, not whether there's structure at all.

- Stop chasing fitness. Train to set up next season — and you'll end up faster anyway.
- Don't spend three months at one intensity. Endless Z2 is outdated and it will make you slower.
- Make strength non-negotiable. Two sessions a week, heavy rather than long.
- Pick one weakness and go after it. Not three. One.

None of this is complicated. It's just different from what most athletes do — which is why most athletes arrive to the start of the new season every year in worse shape than they were the year prior.

Not Purple Patch athletes. We help athletes use these months to build a platform for growth, while still having room to dial it back and recharge in the off-season.

We are 2 weeks into our off-season block, but still taking athletes. When joining now you start with a kickoff call to make for an easy transition.

Comment OFFSEASON and my team will send you the details.

Your Kona Qualification Starts Here.Both of these athletes finally qualified for Kona at IRONMAN Chattanooga.But it didn...
10/14/2026

Your Kona Qualification Starts Here.

Both of these athletes finally qualified for Kona at IRONMAN Chattanooga.

But it didn’t start with their race build. It started last off-season — the changes they made to training, the foundation they built.

Whether you want to qualify for Kona or just want to make sure you actually grow and get better in 2027, your success starts now.

Most athletes mess this time of year up. They skip it. They view it as a gap between seasons, when it’s just different training — a chance to train less and recharge, yes, but also a key opportunity to build year-over-year progression.

We help athletes use these months to build a platform for growth, while still having room to dial it back and recharge.

We’ve started our off-season block, but we’re still taking athletes.

Comment OFFSEASON and we’ll show you how it works.

10/13/2026

Our off-season training block started already, but if you're reading this thinking you've missed it, you haven't.

Athletes are joining now and we are meeting them where they are to get going.

But here's the deal: the off-season window is finite. It runs to mid-February, and every week you spend deciding is a week of it gone.
In 25 years of coaching, I can't think of a breakthrough that didn't come off the back of a better off-season.

You're going to have an off-season either way. The only question is what kind.

Want help getting it right?

Comment OFFSEASON and we'll send you the info or book a call with the link in bio.

10/12/2026

Messing up the off-season training block is why so many Ironman athletes plateau.

They finish the season and do one of three things. Keep hammering. Drop to easy miles. Or drift for three months.

All three mistakes lead to the same outcome: next season starts, and you're not just no better than last year; you're worse.
In 25 years of coaching, a well-executed off-season has been the single biggest predictor of whether an athlete has a breakthrough year. It’s how we have qualified over 2,000 Age Group Athletes for World Championships.

We are 2 weeks into our off-season block, but still taking athletes. When joining now you start with a kickoff call to make for an easy transition.

Comment OFFSEASON and my team will send you the details.

10/11/2026

You don't need more hours. You need to get more out of the hours you have.

That is a key part of our off-season approach.

Our off-season training block started already, but if you're reading this thinking you've missed it, you haven't.
Athletes are joining now and we are meeting them where they are to get going.

But here's the deal: the off-season window is finite. It runs to mid-February, and every week you spend deciding is a week of it gone.

In 25 years of coaching, I can't think of a breakthrough that didn't come off the back of a better off-season.

You're going to have an off-season either way. The only question is what kind.

Want help getting it right?

Comment OFFSEASON and we'll send you the info or book a call with the link in bio.

This is why Ironman athletes plateau.They finish the season and do one of three things. Keep hammering. Drop to easy mil...
10/09/2026

This is why Ironman athletes plateau.

They finish the season and do one of three things. Keep hammering. Drop to easy miles. Or drift for three months.

All three mistakes lead to the same outcome: next season starts, and you're not just no better than last year; you're worse.

In 25 years of coaching, a well-executed off-season has been the single biggest predictor of whether an athlete has a breakthrough year. It’s how we have qualified over 2,000 Age Group Athletes for World Championships.

Our off-season training block started already, but if you're reading this thinking you've missed it, you haven't.

Athletes are joining now and we are meeting them where they are to get going.

Comment OFFSEASON and we'll send you the info or book a call with the link in bio.

Address

268 Albama Street
San Francisco, CA
94103

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