Deluxe Cycles

Deluxe Cycles is a design/photo studio based in San Francisco Deluxe Cycles is a custom bicycle studio based in Brooklyn, owned and operated by Wilis Johnson.

We are a full service shop specializing in wheel builds, assembly and maintenance of cyclocross, mountain, road and track, both modern and vintage. We bring local framebuilders and artists together on a variety of projects and collaborations for a truly custom and unique experience. We carry a growing selection of brands including NO. 22, Wraith, Coarse, Quiros and Reload.