The Firm SF

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The Firm SF Semi-private and group training in a fun and energizing environment! Get your exercise, physical the Welcome to The Firm. Don't have time to cook?

Sometimes there are just not enough hours in the day to take care of yourself. With work, family and social engagements, how do you make time for lifting weights, cardio, stretching, shopping right and preparing healthy meals? We are here to help you achieve a healthier lifestyle. All you have to do is show up and we take care of the rest. We will take you through a comprehensive assessment and goal strategy session. Your workout will be designed by one of our nationally certified instructors and will be customized for your fitness objectives. Get motivated in one of our semi-private personal training sessions. Let our Diet Doc take care of organizing a meal plan that fits your needs. Pick up one of our prepared meals created by a former celebrity chef. Need a massage or a physical therapist? We've got that covered too. We will make obtaining the body and fitness goals you want more efficient, so you can get more out of life.

10/15/2026

🏈The Boss Pays Up🤣

The Boss lost the annual Texas vs Oklahoma game to long time Firm member William Christopher Hart which means “JJ Push Ups”😅

10 to 1 and 1 to 10 Countdown Ladder 😄

Stay tuned for who wins next🏈🤣
📸 Gage Williston

10/12/2026

🔨 𝐓𝐑𝐀𝐈𝐍𝐄𝐑𝐒 𝐁𝐄𝐈𝐍𝐆 𝐓𝐑𝐀𝐈𝐍𝐄𝐑𝐒! 🤣💪

What do they do between sessions?

Apparently, try to become THOR! ⚡️😅

Jah, Gage, and Kevin putting their strength to the test with the Thor Hammer Barbell Lift😤

Looks like fun (and it is!) but this exercise is no joke! 

This challenges the Grip, Core, and Coordination💪

Just another normal day at The Firm! 😂

10/09/2026

💥Member Spotlight💥 Ashi has been part of The Firm family for about 4 years! 

When she’s not crushing her workouts, she’s running Cusp Interiors, her interior design company, bringing creativity and style to beautiful spaces! 🏡✨

And one of the biggest benefits of training at The Firm? Being able to tackle those famous San Francisco hills with ease! 🌉⛰️😅

Outside of work and the gym, Ashi loves traveling, discovering great food, art and culture, and spending time with her two boys and husband. 

Whether close to home or halfway around the world, she loves making the most of life’s adventures!

Thanks for being part of The Firm family, Ashi! 👊💪

10/05/2026

🔥This is The Firm💪
# personaltrainer

09/25/2026

🧐Cardio💦Hate It🥵or Love It😍

Getting it done at The Firm!
08/20/2026

Getting it done at The Firm!

🕷️ With great power comes great responsibility………and apparently, a great ability to stick to walls. 🕸️Your friendly neig...
08/06/2026

🕷️ With great power comes great responsibility………and apparently, a great ability to stick to walls. 🕸️

Your friendly neighborhood Firm Superheroes are here! 🦸‍♂️🦸‍♀️

Great work Teri and Trainer Gage💪💪

07/29/2026

💪MEMBERS SPOTLIGHT

Meet Matt & Julia! 👊

They’ve been part of The Firm family for 5 years and have made the gym a part of their lives both inside and outside these walls.

Matt appreciates how the gym has helped with his injury prevention and recovery. He also comes for the deadlifts, but stays for Gary’s Dad jokes😅

In his free time he enjoys traveling, the outdoors, and snowboarding.

Julia has kept her routine up because it has helped manage her back pain, and she’s even learned to love pull-ups! 💪

In her free time she enjoys hiking, making art, and playing video games.

When not at The Firm, they’re hanging out with their two cats, Nova & Fern, enjoying live music, finding good food, and exploring the city together.

We're lucky to have these two as part of the Firm family! 🙌

07/29/2026

Address

San Fransisco, CA

Opening Hours

Monday 6am - 8pm
Tuesday 6am - 8pm
Wednesday 6am - 8pm
Thursday 6am - 8pm
Friday 6am - 6pm
Saturday 8am - 1pm

Telephone

+14156829135

Website

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