We are a sports management firm specializing in endurance event production, brand consulting and staying really fired up.
Check out our team at www.soulfocussports.com - www.representrunning.com - www.gosilverback.com
03/05/2026
Welcome to the new Soul Focus Sports HQ!
As our team, partners, and events continue to grow, it was time to find a space to reflect that momentum. Our new office represents the people and ideas behind the experiences we create…
And we’re just getting started.
Still coming down from Super Bowl LX. Heart rate has almost dropped. Invoices almost sent.
Thank you to for the opportunity.
It’s been a week since we wrapped our work with for Super Bowl LX. The BAHC LIVE! Fan Zone San Francisco was all part of Super Bowl Experience at Moscone Center & Yerba Buena Gardens.
Over 100,000 fans, Bay Area Local Eats presented by and a huge activation by with their training bay. We had live music, and 7 local restaurants giving visitors some real Bay flavor.
It was a high profile and huge lift for the team. We learned, stretched capabilities and celebrated. Stronger for it. Thank you to the for the opportunity to shine alongside.
Last week we launched Game On, San Jose in partnership with San Jose Mayor , the authority and numerous Bay Area professional teams.
In 2026 we will collectively bring the energy of the Bay Area’s biggest sporting moments to the thousands of students in San Jose via clinics, coaching and equipment While not every student can make it to the stadium …every kid should feel the inspiration from the games.
This is truly a full community effort! Game On, San Jose!
As we close out 2025…it’s fun to look back on a couple snaps.
Run Club Winter Ball is first and foremost a party. We’ve had a massive year and and it’s time to celebrate. $10 gets you in to see & special guests. Friday 12/19 at Cocoanut Grove at —>Tix in the bio.
06/13/2025
🏟️⚽️ See you on the pitch! 24hrs until the FREE SF Bay Area Community Countdown!
Our Saturday starting XI keeps getting better. Join & at the debut of San Jose’s brand-new venue The Lot at Creekside (140 S. Montgomery Street, San José). Thank you to and for their support⚽️🎉
RSVP at link in bio! 🔗
06/11/2025
🏟️⚽️ 3 days until the FREE SF Bay Area Community Countdown & 365 days until the 2026™!
You’ve seen the hats, you know the schedule and we’ve got the starting line-up for this Saturday. The Battle of the Bay: DJ Showdown presented by San José Mineta International Airport features & more 🎧
Join & at the debut of San Jose’s brand-new venue The Lot at Creekside (140 S. Montgomery Street, San José).
RSVP at link in bio! 🔗
06/30/2021
It's not too late to Scamper in Place and support the Summer Scamper Virtual 5k/10k benefiting the Stanford Children's Health - Lucile Packard Children's Hospital Stanford --> Tonight at 6pm PT. supportLPCH.org/2021Scamper
Virtual Summer Scamper Join us for the Virtual Summer Scamper program on Wednesday, June 30 at 6:00 p.m. It will be a night of fun, inspiration, and giveaways! Questions? Email our Scamper Team at [email protected].
06/23/2020
We are partnering with the Beer Mile World Classic to produce the 2020 Beer Mile World Classic via webcast on the 4th of July. ANYONE can participate and submit a video of their beer mile by Saturday June 27th. Top-5 men and women will be featured on the broadcast chasing after $8000 in prize money. Details at www.beermileworldclassic.com
2020 Beer Mile World Classic The Beer Mile Goes Virtual and Mainstream.