06/10/2026
has you covered for all your summer activities
Santa Cruz's favorite... Pacific Wave Surf Shop. Check us out at 1502 Pacific Ave in downtown or a
06/10/2026
has you covered for all your summer activities
06/09/2026
Tons of fresh
06/05/2026
summer tees are here!
06/04/2026
summer ‘26!
06/02/2026
New has arrived!
05/22/2026
Memorial Day weekend side walk sale! Today through Monday! @ 1502 Pacific Ave!
05/18/2026
Get ready for summer with the x collection in the shop now 🎣
05/16/2026
sunrise laps at the lane
05/14/2026
🤝 is here! Stop by our downtown location and check it out.
05/14/2026
Afternoon shopping event hosted by from 4-6 tomorrow at the West Side location. 🎉
Swift St. will be fully stocked all summer with uniforms and swim suits (25% off courtesy of Pwave) A small assortment can be found at the Pacific Ave location as well.
| Monday | 10am - 8pm |
| Tuesday | 10am - 8pm |
| Wednesday | 10am - 8pm |
| Thursday | 10am - 8pm |
| Friday | 10am - 9pm |
| Saturday | 10am - 9pm |
| Sunday | 10am - 8pm |