BTI

BTI Bicycle Technologies International (BTI), is an Employee Owned bicycle parts distributor

When the rest of the build is top shelf, the derailleur cage tends to get a little more attention too.The new CeramicSpe...
09/16/2026

When the rest of the build is top shelf, the derailleur cage tends to get a little more attention too.

The new CeramicSpeed Shimano OSPW RS System uses an injection-molded carbon-fiber-reinforced PA cage with customizable spring tension for dialing in the setup.

Shops can choose between alloy 5-spoke pulleys with handbuilt CeramicSpeed bearings or ALPHA disc pulleys featuring ADR bearing protection, with a Team Edition ALPHA option available for an even more distinctive finish. Warranty coverage is four years for the 5-spoke version and lifetime for ALPHA.

Plenty of options for putting the finishing touch on a premium Shimano build.

The new Bike Works CO Lock-On Waffle Grips pair a soft ribbed waffle pattern with a durable PVC inner shell and aluminum...
09/16/2026

The new Bike Works CO Lock-On Waffle Grips pair a soft ribbed waffle pattern with a durable PVC inner shell and aluminum lock-on clamp. The clamp uses an anodized titanium bolt, adding a nice finishing detail for riders paying attention to the smaller pieces of a build.

A straightforward cockpit refresh with an easy-to-explain feel upgrade.

When a rider wants more coil-like support from their air fork, a full coil conversion isn’t the only option.The Diaz Sus...
09/16/2026

When a rider wants more coil-like support from their air fork, a full coil conversion isn’t the only option.

The Diaz Suspension Designs Runt Cartridge is a drop-in dual-chamber air spring cartridge designed to deliver supple initial travel and mid-stroke support with tunable progression and bottom-out resistance through its secondary chamber.

The 36mm version fits 2018+ Fox 36 forks with the NA2 air spring and Marzocchi Z1 Bomber Air forks, while maintaining the fork’s air-spring compatibility. It is not compatible with NA1 air springs, Z1 Coil forks, or Fox 36 E-Bike forks, and weighs roughly half a pound less than a coil conversion.

A tunable option for getting closer to coil-like feel without giving up the air spring.

For riders who keep asking for more grip and control when the trail gets loose, Delium is bringing radial construction i...
09/16/2026

For riders who keep asking for more grip and control when the trail gets loose, Delium is bringing radial construction into the conversation.

The new Delium Rugged Radial MTB Tire is designed to maintain a larger, adaptive contact patch across changing surfaces, with an emphasis on traction and trail damping. Its 6mm center k***s are built to dig into dirt and mud, while ECE-R75 certification makes it suitable for e-bike applications.

A new radial option for customers prioritizing traction, damping, and control on rough terrain.

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09/15/2026

The finished product is the easy part to see. The interesting part is figuring out why it ended up that way.

In this episode of Fresh Produce, Pete talks with Seb from crankbrothers about the development behind the Stamp EVO pedals, Synthesis Alloy 2.0 wheels, and Plug Mate tire anchor system. They cover the reasoning behind the Stamp EVO’s 20% longer platform and two sizing options, front- and rear-specific Synthesis wheel construction, lessons from racing and testing, and why Crankbrothers developed Plug Mate to improve retention of conventional tubeless plugs.

The conversation also gets into developing shoes and pedals as one interface and how e-MTBs and emerging wheel formats are influencing future components.

A look past the spec sheet and into how Crankbrothers decides what comes next.

Be sure to head over to our YT channel to watch the full video👉🏼
https://www.youtube.com/watch?v=rxBaIXTuWhU



09/15/2026

A good everyday lock is a lot easier to recommend when carrying it around isn’t a hassle.

The Hiplok Urban D U-Lock combines a hardened steel shackle with anti-rotation double locking and an anti-pick lock cylinder for everyday bike security. Its rubberized casing helps protect bike finishes, while the included easy-install frame bracket gives customers a convenient way to carry it between stops.

Straightforward security that’s easy to take along for the ride.

Wax-curious customers don’t necessarily need a crockpot and a whole new maintenance ritual.The new Stans NoTubes Polar D...
09/15/2026

Wax-curious customers don’t necessarily need a crockpot and a whole new maintenance ritual.

The new Stans NoTubes Polar Drip Wax Chain L**e brings wax-based lubrication to a straightforward drip application, with polar wax molecules designed to wick into rollers and pins and chemically anchor to the steel surface.

Pairing it with Stan’s Drivetrain Cleaner creates a primer-like effect to improve pe*******on and bonding without harsh solvent stripping agents, while the wax helps reduce friction, stickiness, and abrasive grime buildup. It’s made from plant-based renewable ingredients, is USDA-certified biobased, and comes in a bottle made from 100% recycled sea plastic.

A cleaner, lower-prep way to introduce riders to waxed-chain performance.

Three new WTB gravel tires just landed at BTI, giving shops a pretty simple way to match tread to terrain.The Macro 700c...
09/15/2026

Three new WTB gravel tires just landed at BTI, giving shops a pretty simple way to match tread to terrain.

The Macro 700c is the aggressive option, pairing a high-volume casing with widely spaced k***s for loose and rocky conditions.
The Course 700c sits in the middle with tightly spaced center k***s and a rounded profile for riders mixing hardpack with looser terrain, while the Byway RS 700c prioritizes speed with a slick centerline and low-profile cornering k***s for hardpack gravel and pavement. All three incorporate WTB’s patent-pending aerodynamic technology designed to help conserve energy.

Macro for rough. Course for mixed. Byway RS for fast. Easy.

BTI welcomes UNDRBUDR! 🙌Not every ride-ending problem involves a broken bike. 😅UNDRBUDR Anti-Chafe Chamois Cream gives r...
09/15/2026

BTI welcomes UNDRBUDR! 🙌

Not every ride-ending problem involves a broken bike. 😅

UNDRBUDR Anti-Chafe Chamois Cream gives riders a simple way to manage friction and help prevent chafing on longer days in the saddle. Seven natural ingredients, including cocoa, shea butter, jojoba, and beeswax, help condition and protect skin, making it an easy add-on for customers gearing up for big miles.

A little prevention can go a long way.

Fitting multiple bikes into a van, trailer, or shop vehicle gets tricky fast when every fork wants the same space.The Fr...
09/14/2026

Fitting multiple bikes into a van, trailer, or shop vehicle gets tricky fast when every fork wants the same space.

The Freedom Coast Adjustable Fork Mount Rack offers five adjustment positions designed to let forks overlap so bikes can be mounted closer together. Models include adapters for either 15x110 Boost or 12x100 road/gravel setups, plus a k**b and anchor for quick-release mounting and M6x20mm hardware for a bolt-down installation. It’s also made in the USA.

A flexible mounting option when maximizing bike-carrying space matters.

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33 Velocity Way
Santa Fe, NM
87508

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+15054731010

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