Joshua Hastings Marketing Strategy

Insane GMB results for a roofer …

The law of 80-20 states 80% of your leads for local SEO will come from GMB… so optimize it!

If you want results like this comment “Google” below 👇

New IG Rule: watch the entire video before you make a comment about doing what I say to do in the video lol 😂😂😂😂

The best marketing strategy isn’t built on one channel. It’s built on balance….

Let me explain.

Too many home service companies go all-in on one thing.

🚀 Meta Ads.
🚀 Google Ads.
🚀 SEO.
🚀 Referrals.

Here’s the problem…

Some marketing is highly measurable. You can track every dollar spent, every lead, every booked estimate. That’s your paid advertising.

Other marketing compounds over time. SEO, AI search optimization, citations, referrals, email marketing, and reputation building don’t always produce instant results—but they create long-term stability.

The strongest businesses invest in both.

If one lead source slows down, another keeps the phones ringing. That’s how you build a company that isn’t dependent on a single algorithm or platform.

Marketing isn’t about chasing the next shiny object. It’s about building a system that wins this month and five years from now.

Follow for more home service marketing strategies that actually scale Joshua Hastings | Local Business Consultant

Did you hear the news?

Who cares.

If you own a business do these three things instead!

- fix Google Business Profile
- most talking reels like this 2X a day
- get some referrals by sending a SMS to your CRM

Sift through the noise and take action 💪 follow me Joshua Hastings | Local Business Consultant

Most HVAC companies are selling maintenance plans all wrong.

A discount alone isn’t enough.

People don’t buy a maintenance plan because it’s cheaper. They buy it because it gives them peace of mind and makes life easier.

Here’s what a high-value HVAC membership should include:

✅ Priority scheduling when the weather gets extreme
✅ No after-hours or emergency service fees
✅ Annual service credits toward repairs or replacements
✅ Free or discounted air filters each year
✅ Discounts on repairs and indoor air quality products
✅ Seasonal tune-ups to keep the system running efficiently
✅ Transferable membership if they move

The best part?

Every maintenance member becomes dramatically more valuable over time. They stay with you longer, call you first, refer more friends, and when it’s finally time for a new system… you’re already the company they trust.

Don’t sell a maintenance plan.

Sell convenience, protection, and peace of mind.

DM me MEMBERSHIP if you want help building a maintenance program your customers actually want to buy.

I was chill all summer with the family … but the last 7 days have been 5am to 11 pm kinda of days

4-8 pm is always family

But it’s been nonstop the other hours

I wouldn’t trade it though….

Call me crazy but I like it

I overwhelm myself to see how I can make the puzzle work even better

The last 7 days I have learned so much it’s insane…

What it means is another level is close…

Share if you can relate

Most HVAC companies are advertising the WRONG thing.

Stop leading with a “$10,000+ new system.”

Start with an offer that gets you in the front door.

That’s why the highest-converting Meta ads usually look like:
✅ Q1: Furnace Tune-Up
✅ Q2: A/C Tune-Up
✅ Q3: System Check or End-of-Summer Special
✅ Q4: Heating Tune-Up

Almost every offer is under $99 because the goal isn’t to make money on the first visit—it’s to earn trust.

Once you’re in the home, that’s where the real revenue happens:
• Maintenance memberships
• Protection plans
• Indoor air quality upgrades
• Repairs
• System replacements (when they’re actually needed)

People don’t wake up thinking they need a new HVAC system. They book because they have a small problem they want solved.

Build your marketing around how customers buy—not how you want to sell.

Save this for your next campaign, and DM me HVAC if you want the exact offers we use to help home service companies generate more qualified leads.

Follow Joshua Hastings | Local Business Consultant If your home service marketing feels scattered, this is your sign to simplify it.

Here it is, you need to execute the fundamentals consistently.

Here’s a practical checklist for building a marketing system that actually generates leads:

✅ Optimize your website for local SEO
✅ Build out your Google Business Profile
✅ Stay consistent on social media
✅ Run Meta ads the right way
✅ Follow up with leads and past customers
✅ Keep marketing after the job is finished

None of these strategies are groundbreaking on their own.

The difference is that the companies growing the fastest are the ones doing them week after week while everyone else is looking for the next “secret.”

Save this post, work through the checklist, and come back to it every month. Consistency beats complexity every single time.

Follow Joshua Hastings | Local Business Consultant