10/27/2026
Here’s what my software sales background taught me.
It was all relationships.
A customer told us about a problem no one was helping with, and we ended up creating a whole on-demand service from it.
There’s so much pressure in sales.
But when you take the pressure out and ask what’s keeping people up at night, you can actually help.
And if you can’t, be honest about that too.
Tell me in the comments, what’s a time someone really listened to you as a customer?