OPEX Fitness

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OPEX Fitness is the education provider for coaches seeking career success, longevity, and fulfillment.
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OPEX’s (Formerly OPT) belief is that no two individuals are alike. We view fitness as an evolving journey and exploration to discover physical potential. That journey leads to the discovery of purpose and the longevity of oneself. At OPEX our commitment to continual learning and our passion for sharing that knowledge ensures that our clients have the best unique experience possible in their pursuit of fitness: The OPEX Experience

Since 1999 OPEX coaches have worked with tens of thousands of fitness clients and have written well over 1,000,000 program designs for those clients. The results have produced countless healthy and inspired clients while also helping to build CrossFit Games champion, James (OPT) Fitzgerald, 75 CrossFit Games Competitors, and over 650 CrossFit Games Regional athletes since 2007. OPEX has also produced over 1,800 coaches worldwide who are creating successful, results driven coaching businesses across the globe. The results of these OPEX coaches have not only produced Olympic, professional, and CrossFit Games athletes, but hundreds of thousands of healthy and fulfilled clients. Book a consult to find out how to start your OPEX Experience.

10/29/2026

James FitzGerald keeps one sentence on his table as his rule for how to behave.⁠
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Learn new things.⁠
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It sounds vanilla. He chose it on purpose. Dig into it and it means you don’t know, you are consistently in search of an answer, and you refuse to become calcified in what you think and how you act.⁠
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By the end of the episode it gets an upgrade: learn New things, capital N. New meaning filtered through real experience. Read broadly, then test it against real life. If you do not have the experiences, go get them.⁠
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Part three of the OPtimum EXperience series with Carl Hardwick. Full episode on YouTube.

10/28/2026

Carl said it the way most of us would: that’s how people get information today.⁠
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James’s answer: that’s the wrong way to get information.⁠
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He walks a lot. Then he spent a weekend hunting elk in the Idaho panhandle and found a kind of specificity that does not carry over from walking, and does not carry over from watching someone else do it on YouTube. You can’t set up a screen on a treadmill with a weighted pack and be in the timber. You have to go.⁠
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That is the whole argument for real experience over consumed information, and it applies to your clients as much as it applies to you. A feed can tell someone how to behave. It cannot give them the experience that teaches it.⁠
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From Frameworks Ep. 54, part three of the OPtimum EXperience series. ⁠
Full episode up now you OPEX YouTube and Carl Hardwick’s channel.

10/27/2026

CoachRx Free Trial: https://hubs.li/Q03ZxRP70
OPEX Method Mentorship: https://hubs.li/Q03ZxTmD0

Join OPEX Coaches Daniel Persson & Brandon Gallagher for this live program design series. See how professional coaches break down real client programs and explain the thinking behind their design decisions. Watch as they walk through assessments, identify priorities, apply OPEX principles, and show you how Individual Design coaches build programs with intent. Real programs. Real principles. Real coaching.

Connect with the Coaches:
⁨⁩ / bgperform_
/ danielcapersson

10/27/2026

A machine can build a good program right now. With the right context, it can build a good nutrition prescription too.⁠
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Can it coach behavior?⁠
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James FitzGerald’s answer on this week’s Frameworks: it can, and it will. Because the phone in your client’s pocket is already teaching them how to behave. He calls it fantasy media, not social media, and the distinction matters for every coach who thinks the relationship is the thing a machine can’t replace.⁠
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This is part three of the OPtimum EXperience series. Exercise and nutrition, James argues, are 98% solved. Behavior is 3% in. That is where the work is.⁠
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Watch the full episode.

10/27/2026

New Frameworks. Ep. 54: Can a Machine Coach Behavior? This is the last of three conversations on a client’s optimum experience. Exercise took one episode. Nutrition took one. James FitzGerald’s final answer there was five words: just eat real food, and shut up.⁠
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Behavior would not shorten like that.⁠
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Carl and James spend an hour on why. The short version: exercise and nutrition are about 98% solved. Behavior is maybe 3% in, and the ground is still moving. A machine can already write a good program and a good nutrition prescription. Can it coach behavior? James says it can, and it will. ⁠
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The phone is already doing it.⁠
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So what does a coach offer that a screen can’t? James’s answer fits on his kitchen table: learn New things. Capital N. New meaning filtered through real experience, not consumed through a feed.⁠
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Also in this one: why James calls it fantasy media instead of social media, where to actually learn new things, whether kindness can be taught, and what he would tell Lisa if she asked for the ideal version of her behavior.⁠
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Watch the full episode on the OPEX & Carl Hardwick YouTube channel.

10/26/2026

The OPEX Method is a coach development program for coaches who already work with real clients 1:1 and want one system that covers all of it: behavior, assessment, lifestyle and nutrition, program design, and the business that holds it together.⁠
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Here’s how it’s built.⁠
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When your seat is confirmed, you’re matched with a mentor who runs their own Individual Design practice. They review your intake and set your roadmap before Week 1.⁠
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You start with the OPEX Experience: self-assessment, the basic lifestyle guidelines, and ten workouts, so you go through the Method as a client before you ever coach it.⁠
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Then the ten-week live cohort. Three sessions a week: a lecture, a lab where you build your own system in CoachRx as you go, and office hours for your real cases. ⁠
Weeks 1 to 6 are the coaching system. ⁠
Weeks 7 and 8 are your numbers and what it means to run a professional practice. ⁠
Weeks 9 and 10 are acquisition, so you leave with a working plan to fill it.⁠
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After the cohort, a Direction Call with your mentor maps what comes next. ⁠
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Then you coach a real client through the Method and submit the work. Carl reviews every final project personally, and when you pass, you’re certified and listed in the OPEX coach directory.⁠
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40 seats per semester, 10 coaches per mentor. ⁠
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Spring 2027 cohort starts February 9, Fall starts September 14. ⁠
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Applications are open year-round until spot fill, the first step is a short application and a call with our education team.⁠
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Apply via link in bio or DM us. ⁠
https://www.opexfit.com/ccp-level-1

10/25/2026

When the principles get simple, someone always reaches for special populations. James has two words for that. Effect size. How many people is this important to?⁠
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Carl carried it across to coaching. The performer, the special population, is less than two percent. Among the people who actually need this, it is zero percent.⁠
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So do not fill your tool belt with tools you will never use. If you want to help people, teach them, change their lives, then fill it with the things that get someone doing the basics with a great level of consistency. Ninety nine percent of people just need that.⁠
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The two percent is real. Reserve two percent of your time for it. Not the whole hundred hours.⁠
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And that could be freeing. You do not have to go down every rabbit hole, because you will never change a life with that knowledge, and that person may never sit in front of you.⁠
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Frameworks Ep 53: Optimal Experience, Nutrition. Link in bio.

10/24/2026

Carl asked it straight. Do we overcomplicate nutrition?⁠
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Oh my gosh, yes.⁠
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Then Carl asked James to steel man the complication. James could not do it properly, but he knows why it happens, because he was there. It sometimes comes with good intentions.⁠
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In the end, if you think really hard, which makes people uncomfortable, it was a power grab. You wanted to say you were smarter than the other person. You had the knowledge, they did not, so they had to pay you for it.⁠
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And here is the thing. Read all the diet books. Read all the nutrition material. What does the layman realize at the end? They need the basics of eating real food. It all ends up in the same place.⁠
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Frameworks Ep 53 with Carl Hardwick and James FitzGerald.

10/23/2026

About ten years ago everyone was told to avoid fructose. Carl found it so stupid he stopped arguing and started asking clients a question instead.⁠
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Have you ever met someone on their deathbed, or struggling with type two diabetes, who looked you in the eyes and said, if only I had not eaten so many apples?⁠
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People laugh. James laughed.⁠
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What does that tell us? Not that fructose is the boogeyman. Carl does not have the paper to prove it. But you laughed, and that is common sense.⁠
When he started approaching nutrition that way, people got more receptive. Because they started using the thing they already had.⁠
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Frameworks Ep 53: Optimal Experience, Nutrition. Link in bio.

Address

7645 E Evans Road Suite 140
Scottsdale, AZ
85250

Telephone

+14806642234

Website

http://www.OPEXFit.com/

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