05/23/2026
After nine years in Fremont, we are opening a second home in West Seattle this summer, and we are looking for 25 people who want to help build what it becomes.
The Founding Membership is for the ones who show up from day zero.
21 remain.
Link in bio.
Thank you to for evolving our visual identity as we embrace this new phase of growth.
05/21/2026
Our co-founder & owner Matt Holland had back surgery yesterday. He’s recovering well, moving better than expected, and reflecting on something worth sharing.
Matt has spent his career helping people train through pain, setbacks, and the long, unglamorous work of rebuilding. What most people don’t know is how much of that knowledge came from living it himself. Why we specialize in modifications and always have a way to support your training through an injury.
Twelve surgeries for Crohn’s disease.
A shattered wrist.
Rotator cuff surgery.
A broken ankle.
Four car accidents over seven years, each one before he’d recovered from the last.
And now this.
He’ll tell you it changed how he coaches. It’s also a big part of why NWFP is built the way it is. High standards, low ego. Train smarter. Meet people where they are and build them up patiently.
“Setbacks can either harden you or deepen you. I’m choosing the second one.” -
Wishing him a strong recovery. We’re proud to train alongside him.
Link in bio to read the full story
05/14/2026
Over 8 years and 200 sessions. Marathon. Triathlon. RAMROD. An aerial silks class. And now, a strong maternal focus with the newest NWFP community Member: Mateo!
Heather has never once approached a goal like it was out of reach. She shows up with a total focus, stays open to what the work actually requires, and then, quietly, she gets there. Every time.
“Working with her for the last 8 years has been a consistent joy. Watching her and Yarian build a life that strong, is something else entirely. “ - Trainer
Welcome to the world, Mateo. You’ve got two incredible parents.
05/14/2026