08/13/2026
Meet the newest additions to Rival Athletic Club—straight from Italy to the Shoals. 🇮🇹
Trainer Abby Hubbard is giving you a closer look at our new Panatta Standing Abductor, Gluteus Machine, and Seated Leg Curl.
One thing we’ve learned over the years is that no single equipment manufacturer makes the best version of every machine. Hammer Strength excels in certain movements. Atlantis is exceptional at others. Rogers has pieces that are among the best ever made. Every great manufacturer has strengths.
When it comes to glute training, however, Panatta is in a class of its own. The feel, the biomechanics, the range of motion, and the way these machines isolate the muscles are simply outstanding. That’s exactly why we brought them here.
Many gyms fill their floor with one or two equipment brands because it’s easier, faster, and often less expensive. We chose a different approach. We search the world for the very best machine for each movement, regardless of who builds it.
At Rival, you’ll find equipment from Panatta, Atlantis, Arsenal Strength, Nebula, Icarian, Leg Tech, and more—not because we care about collecting brands, but because we care about giving our members the best possible training experience.
Cheap isn’t great, and great isn’t cheap. We’ve spared no expense in building a gym where beginners, athletes, and everyone in between can train on world-class equipment without leaving the Shoals.
Come experience the difference for yourself.
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