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AP Performance Shrewsbury

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Shrewsbury, MA
AP Performance Shrewsbury

AP Performance helps athletes and adults optimize metabolism, body composition, and performance through personalized nutrition and lifestyle coaching.

Using InBody analysis and real-life habits, plans are customized to fuel the body for long-term results

10/19/2026

Big shoutout to Shane and JP! 🏈💪

Two athletes who continue to prove that what you do OFF the field matters just as much as what you do ON it.

Football season demands a lot physically and mentally, but these two have stayed committed to their nutrition, recovery, and overall development. Even while living away at school, they’re applying what we work on during our appointments and taking ownership of their progress.

Their latest InBody assessments reflected exactly that: increasing lean muscle tissue while maintaining a strong, healthy body composition (body fat trending right where we want it). And they’re accomplishing this IN SEASON, when the demands on their bodies are at their highest.

Both have goals of playing football beyond high school, and that’s where the bigger picture comes in.

Recruiting isn’t just about what you can do on Friday nights…..It’s about building the foundation to perform, recover, develop, and compete at the next level.

You can’t control every single thing… BUT you CAN control how you fuel your body, how you recover, and how seriously you take your development.

Proud of these two for understanding that early and putting in the work when nobody is watching.

We’re not just building physiques. We’re building athletes prepared for what’s NEXT.

10/18/2026

I don’t just coach discipline, consistency, accountability, and hard work. I practice them.

I know what it means to make time when life is busy, prioritize yourself when it’s inconvenient, and keep showing up when motivation isn’t there.

Every client’s journey is different, but I will never ask someone to put in the work if I’m not willing to do the same.

I don’t just preach the lifestyle. I live it.

10/09/2026

YOU CAN TRAIN HARD ALL YOU WANT. BUT IF YOU AREN’T FUELING YOUR BODY, YOU’RE LEAVING PERFORMANCE ON THE TABLE. 💪🏻

Bryan O'Neil & Laura Wellington O'Neil , owners of CrossFit Claddagh , are two people who truly represent what AP Performance is all about.

Their drive, discipline, and motivation speak for themselves. But what stands out to me most is their ability to not only coach others, but to BE coached themselves. That willingness to learn, trust the process, and continuously improve is a huge part of why they’re so successful.

Performance is SO much more than aesthetics.

It’s strength. Endurance. Recovery. Energy. Longevity. And one of the biggest pieces I cannot emphasize enough: NUTRITION.

The International Olympic Committee’s research confirms that consistently underfueling can impair training adaptations, recovery, and athletic performance.

You cannot expect your body to continuously give you more if you’re not giving it what it needs.

And these two are direct representations of what happens when you prioritize the bigger picture.

It’s not just about how you look. It’s about what your body is capable of doing 💪❤️

10/05/2026

New athlete in the AP Performance family PJ Bellanton 💪🏻🏈

Putting in work at Worcester Academy and making his presence known. The film speaks for itself.

My role? Making sure the body behind the pads is fueled, recovered, and built to perform. Excited to see where this kid goes …he’s one to watch. 👀

10/03/2026

A little client shoutout 👏🏼🏈

So proud to see two of my AP Performance athletes being recognized! Brady Perry ’28 — Corsac Award/MVP and Owen Kerr ’27 — Hazelhurst Award/Best Lineman.

Love seeing my athletes earn recognition for what they’re doing on the field. Congratulations, gentlemen — well deserved! 💪🏻🏆

10/01/2026

ONE YEAR. Same kid… significantly less little. 😂🏈

I promise I won’t embarrass him with a full Coach Mom breakdown, but I couldn’t NOT share this one.

Almost 13 years old, and the amount of growth that can happen in ONE year during this stage is wild. 🥹

And yes… we practice what I preach in our own house.

With a growing athlete, our focus isn’t on eating less, being “lean,” or obsessing over the scale. It’s about FUELING growth. We prioritize enough overall food, protein, carbs, healthy fats, nutrient-dense meals, hydration, sleep, recovery, and appropriate supplements when needed.

Because his body isn’t just trying to perform on a football field — it’s literally building a human at the same time. 😂

Do we eat perfectly? Absolutely not. He’s an almost-13-year-old boy. If left unsupervised, I’m fairly certain his food pyramid would consist of snacks and whatever can be eaten in 30 seconds. 😂

But the foundation matters.

Watching him get taller, stronger and more confident in his body over this past year has been pretty incredible. And it’s another reminder of what I tell my athletes and their parents all the time:

You cannot expect a growing body to perform optimally if you’re not giving it the materials it needs to grow.

We practice what we preach over here. ❤️🏈💪🏼

And apparently I need to prepare myself for the grocery bill over the next few years. 😅

09/26/2026

🏈 PROUD COACH MOMENT!

My client David Ferris sent me this video of his touchdown this weekend and you KNOW I’m going to brag about him! 👏🏼🔥

With David being away at school, our approach has to look a little different. We communicate realistic expectations for choices while living most of the week The Fessenden School .

It’s not about eating “perfect.” It’s about having a strategy that actually works with his schedule, practices, games, recovery and life away from home.

And as you can see… it’s paying off. 💪🏼🏈

I LOVE when my athletes send me videos like this because the proof is in the pudding. You can put in all the work on the field and in the weight room, but performance is also built during the other hours of the day.

Nutrition. Sleep. Hydration. Recovery. Lifestyle habits.
That’s where we make sure the body can actually KEEP UP with the work you’re asking it to do.

Great work, my friend!! Keep it going👏🏼🔥🏈

09/17/2026

You can put in ALL the work in the field or at gym… but nutrition still matters. 💪

Track your food. Show up for your InBody scans. Look at the data.

No guessing. No opinions. Just progress. 📊

Fuel the work you’re putting in. 🔥

09/12/2026

APperformance athlete Travis Bowen reppin at the UConn Football game 💪🏻 🏈 looking great!!!

08/22/2026

I got sent this video of Travis this week and I couldn’t stop smiling. 🥹💪🏼

I seriously cannot believe how much he has changed. But at the same time… I can. Because I know how much work he’s putting in.

This is what dedication to your sport looks like. Showing up, putting in the reps, getting stronger, and also learning how important it is to fuel your body for what you’re asking it to do.

HUGE shoutout to his trainer/coach B2C Training Northeast because he deserves so much credit for what you’re seeing here. 👏🏼 He is the one training Travis, pushing him, teaching him, challenging him and putting so much time into his development as an athlete. Watching the work these two are doing together has been so awesome.

I’m just one piece of Travis’s team on the nutrition side — helping him understand how to fuel his body, support his training and give himself what he needs to perform and grow.

But Travis is the one doing the work. And when you have an athlete who is willing to work, a trainer who continues to push and develop him, and the right nutrition supporting it all… THIS is what can happen.

So freaking proud of you, Travis. Keep going. This is only the beginning. 💪🏼🔥

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621 Main Street
Shrewsbury, MA
01545

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