SCHEELS is a destination sporting goods store with 32 locations in the U.S.A.

SCHEELS is an employee-owned company dedicated to providing the best retail experience in the eyes of our customers. Discover your passions across 85+ categories including hunting, fishing, camping, golfing, biking, men’s and women’s fashion, team sports, and more. We carry world-class brands like Nike, Under Armour, YETI, Traeger and more, while backing each product with our SCHEELS guarantee.

Operating as usual

Photos from Scheels's post 01/06/2024

4 things we bet you didn't know we have at SCHEELS! ⬇️
☕Freshly brewed coffee (half off from 9-10am)!
🍪Homemade, mouth watering, baked goods!
🍭Sweet treats in a colorful Candy Shop!
🥗A delicious deli with FULL lunch menu!

Photos from Scheels's post 01/04/2024

Like this post if you think the Jackrabbits are taking the Griz OUT✌️💙🐰


Who will bring home the FCS Championship?
Drop your vote in the comments!🤔🏆🏈

Montana Griz Football 🐻
South Dakota State Football 🐇


30 years is a long time…so she deserves a long line of high fives (and honestly so much more than that!)❤️

Julie, we are so thankful for you and we hope you know how grateful we are for your years (and continued years) of service!

Photos from Scheels's post 01/02/2024

3️⃣0️⃣ YEARS!🥳
In Julie's case, it's not the number of years that is impressive, it is the quality of those 30 years. 🥲

Few people get the opportunity to watch a company grow the way Julie has seen SCHEELS grow since 1993, and even fewer people get to be as instrumental in that growth as Julie has been.

You won't find someone more dedicated to building and maintaining a workplace culture as Julie, and those effects will last for the next 30+ years.❤️

Thank you doesn't quite mean enough, so leave Julie a comment and tell her how much she means to SCHEELS and our community!💬⬇️


You know what they say: A little 🎉never hurt nobody!
Happy New Year to our team! Sorry we startled you (but not really) 🤣🥳


The only reason we made it through 2023⬇️
We wanted to high five everyone in the store...but the song isn't long enough😅🖐


We are really in our feels watching this year back🥹🫶✨

2023 was the year of wild animals, new friendships and doing our best to put smiles on your faces. Thank you for being here for all of that. 🤗

Cheers to 2024!🪩🎆🩷

Photos from Scheels's post 12/30/2023

As 2023 comes to a close, let's take a look back at your year with SCHEELS...

and no, we won't apologize for those 5,000+ greetings...we just love you so much! ❤

Photos from Scheels's post 12/28/2023

Karma is the cat on my back cuz she loves football 🐱❤🏈

Photos from Scheels's post 12/27/2023

✨SCHEELS Expert Spotlight✨
Our store LITERALLY could not operate without our ROCKSTAR Cashier and Customer Service team. 👏🫶👌

They are your first smile coming into SCHEELS, and the last "Thank You" when you leave! They make sure you find everything you need, and bring your purchase out to your car to make shopping even easier. They are amazing. ❤️

Holiday Season brings in the hustle and bustle and they never waiver. Can you help us thank this amazing group (including the hundred other cashiers that couldn't be here for the photo 😅)

Photos from Scheels's post 12/27/2023

Last week we got to deliver 300 puppies and a check for $5,674 to Sanford Children's Hospital - Sioux Falls, all because of our customers!❤🏨🐾

Thank you for supporting our "Miracle on 41st Street" fundraiser, and for purchasing SCHEELS puppies all month! We have the BEST customers! 🤗

Photos from Scheels's post 12/26/2023

It's the week between Christmas and New Years, of course we're only wearing matching sets and cozy coats✌️

Timeline photos 12/25/2023

For unto you is born this day in the city of David a Savior, who is Christ the Lord. Luke 2:11


Oh Christmas tree,🌟
Oh Christmas tree,🎄
How lovely are the SCHEELS employees!❤

Merry Christmas, from our family to yours!

Timeline photos 12/24/2023

To our valued customers: We wish you and your loved ones a holiday filled with peace, happiness and joy. Merry Christmas from all of us at SCHEELS.

Photos from Scheels's post 12/23/2023

Christmas Blessings from your Sioux Falls SCHEELS Marketing team.🎄❤️😆

Thank you JCPenney for really capturing our truest, awkward selves. You rock.


Hear us out...
We couldn't take awkward family photos and NOT go to JCPenney ❤
Just wait til you see the results...


They're going BACK TO FRISCO! 💛🐰🏈💙
Jackrabbit Fans! Come get your gear before you head south for the CHAMPIONSHIP!🏆


Find us under the MISTletoe🌫❤️


These customers definitely didn’t see him coming…🎅🏻🤭🎁

Thank you for letting us surprise you this holiday season. You are the best part of our day! ❤️

Photos from Scheels's post 12/21/2023

JoJo The Elf: Spreading holiday magic, one prank at a time!🤭🎄

Can't believe we caught ALL of this mischievous behavior on video...should we post it?!

Photos from Scheels's post 12/20/2023

✨SCHEELS Expert Spotlight✨
One of the things we pride ourselves on, is how our store looks. And that takes the entire store🫶. But there is one team in particular that puts the extra *stunning* touches on it, and that is our Display Team!

These ladies keep the mannequins dressed in trendy clothes, put up gigantic product images and, you guessed it, turn the store into a magical ⭐️🎄Christmas Wonderland🎄⭐️come December!

They want to know, what is your favorite part about the store?!💬⬇️

Photos from Scheels's post 12/19/2023

Let’s get this par-tee started! We're celebrating Neil's 2️⃣0️⃣th work-iversary!⛳️👏

Since Neil started, it's been good times as par as the eye can see.
Really, un-fore-gettable, in every way.
He is the best, by par.
No ifs, ands or putts about it.

So, golf forth, and prosper. Hopefully for another FORE-TEE years. 😆

Happy 20th Anniversary, Neil!

Photos from Scheels's post 12/18/2023

National Twin Day: SCHEELS Edition👯‍♀️😆
We're taking work family to a whole new level today.


Things are about to get ELFING crazy!✨🎄🤪


Something a little mischievous is coming...


You decide! Who has the MOST festive tie!💬👔


Did someone order a SHUTOUT?! 👊
The Jackrabbits are going to FRISCO! 🐰🏈🏆

See you at SCHEELS bright and early. These shirts are waiting for you. 💙 Order online now:

Photos from Scheels's post 12/15/2023

Dude's Holiday Looks🎄✨❤
What the guys want to wear vs. what the girls want them to wear.


Wrong answers only...
What's in the wrapping paper?🤔🎁🦌


We love Christmas Shopping so much, we extended our hours next week! 🎅🎁🕙

Photos from Scheels's post 12/13/2023

Did you know that 96% of your orders are filled from a local store?!🤯

We have to give a shout out to our Web Team! They work hard all year round, but they've been working harder than ever to fulfill your online orders this season! 🛒📦🎄

P.S. They might have slipped some Gift Cards into a few packages that went out this week! Let us know if you got one! ❤

Photos from Scheels's post 12/13/2023

Santa is on his way back to the North Pole with your letters and Christmas wishes!🎅🎁✨
He loved seeing all of you and wanted us to wish you all a Very Merry Christmas! ❤

Photos from Scheels's post 12/12/2023

The sweaters might be ugly, but the Christmas Cheer is gorgeous!🎄❤✨

Show us your ugly sweater in the comments and we just might mail you a Christmas Surprise! 💬🎅

Photos from Scheels's post 12/12/2023

Comment💬 and let us know what sticker we should handout at our Christmas Party!?
🎄Bernard the Elf
🐧Puddles the Penguin
🍪The Gingerbread Man


"If you look for it, I've got a sneaky feeling you'll find that 𝑳𝒐𝒗𝒆 𝑨𝒄𝒕𝒖𝒂𝒍𝒍𝒚 is all around...(at SCHEELS)"❤️

Photos from Scheels's post 12/10/2023

Save this for holiday outfit inspo✨🎄🎀

Shop Jaden's style here: 🫶
Or, even better, come hang out with her in store!

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Click here to claim your Sponsored Listing.

Videos (show all)

30 years is a long time…so she deserves a long line of high fives (and honestly so much more than that!)❤️Julie, we are ...
NYE Scare Cam🎉
Dream Team!
2023 Recap!
Awkward Family Photos
These customers definitely didn’t see him coming…🎅🏻🤭🎁Thank you for letting us surprise you this holiday season. You are ...
Things are about to get ELFING crazy!✨🎄🤪
SCHEELS Actually
Let's Get Together For Christmas
JCPenny Photoshoot!
SCHEELS Giveaway!




2101 W. 41st Street, STE 25A
Sioux Falls, SD

Opening Hours

Monday 9am - 9pm
Tuesday 9am - 9pm
Wednesday 9am - 9pm
Thursday 9am - 9pm
Friday 9am - 9pm
Saturday 9am - 9pm
Sunday 10am - 6pm

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