Berkley Fishing

Berkley Fishing Your Fish. Our Science. Our company goals remain surprisingly simple – to make fishing fun and help anglers everywhere to CATCH MORE FISH!

COMPANY OVERVIEW:
At Berkley, we’ve always prided ourselves on being a progressive company utilizing science and technology to create the best performing products available. MISSION:
At Berkley we will combine consumer demands with scientific development and Professional Angler feedback to deliver the most unique and innovative products across all categories that will help anglers catch more fish™.

09/13/2026

Frog eats will never get old💥 Let us know if you’ve been blasting ‘em on the Swamp Lord!⬇️

Some absolutely 🔥 colors in the new Doom Stroller lineup😮‍💨 Which one are you tying on first.. Shad⬇️ or Perch?
09/11/2026

Some absolutely 🔥 colors in the new Doom Stroller lineup😮‍💨 Which one are you tying on first.. Shad⬇️ or Perch?

09/10/2026

Big blowups in the salt just hit different💥 The Saltwater J-Walker’s wide-walking action calls big fish up and makes ’em commit🎯

Timeless spinner action + proven PowerBait Dough = fish magnet🧲 2 body styles, 4 sizes, & some killer color options make...
09/10/2026

Timeless spinner action + proven PowerBait Dough = fish magnet🧲 2 body styles, 4 sizes, & some killer color options make the Dough Rider a great option for a variety of species💯 Let us know if you've been putting it to work!

09/09/2026

That roll though😳 The Doom Stroller’s precision internal weighting system allows for consistent, killer rolling action across various retrieve speeds, in all 3 sizes💯 Who else is pumped to put it to work?

A closer look at the all new Doom Stroller🔥 A hard bait built for strolling, redefining jighead minnow performance👀 Avai...
09/08/2026

A closer look at the all new Doom Stroller🔥 A hard bait built for strolling, redefining jighead minnow performance👀 Available in 2/5oz at 70mm, 3/4oz at 90mm, & 1oz at 110mm, in 15 dialed, hand-picked colors✅ Precision-tuned, fixed weighting gives the Doom Stroller improved casting control and exceptional action at a range of retrieve speeds. Add it to the ffs arsenal for the fall bite!

09/08/2026

Evolve your minnow game💥 The NEW Doom Stroller brings a hard bait approach to strolling, built to mimic an isolated baitfish and trigger roaming fish on forward-facing sonar. Precision weighting creates a consistent rolling action at any speed while delivering better casting control and solid hookups. Get some now on our website, or at your local retailer💯

Still a great time of year to catch a giant on a Choppo👀 Which one are you tying on first.. a Bone Choppo ⬇️ or a Stealt...
09/06/2026

Still a great time of year to catch a giant on a Choppo👀 Which one are you tying on first.. a Bone Choppo ⬇️ or a Stealth Shad Screamin’ Choppo?🤔

09/04/2026

More senses triggered = more fish caught✅

That’s why our scientists in Spirit Lake, Iowa are constantly testing, tweaking, and refining the scent, taste, color, and action of our soft baits—all with one goal: improving catch rates. Whether it’s PowerBait, MaxScent, Gulp!, or Lab Series, it all comes
back to the science of understanding what makes fish bite🔥

Your Fish. Our Science.

09/03/2026

Every angler’s dream spooling station🔥 With around 2.7 million miles produced every year, there’s never a shortage of line coming out of Berkley Labs in Spirit Lake, IA👀 What’s your go-to Berkley line?

Address

1900 18th Street
Spirit Lake, IA
51360

Telephone

+18002375539

Website

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