05/16/2026
Today was another great day representing Trek Bicycle and MSE Endurance Coaching at the TriUtah Woman of Steel Triathlon in American Fork Utah! Over the past couple days I was able to hang out with Julie Moss and meet so many amazing female triathletes and support teams!
If you don't know anything about Julie, check out this video and Google her story!
https://youtu.be/nVKqFAPdjIA?si=J1NZL7qOdAYAy8cC
03/22/2026
Yesterday Trek Bicycle American Fork and MSE Endurance Coaching were out supporting TriUtah at the Ice Breaker Sprint Triathlon Race in American Fork Utah! This is TruUtah's first race of the 2026 season. This year my bike shop and coaching business will be partnering and supporting each of their races and providing Pre-Race Safety/Mechanical checks along with race course support!
The weather was amazing and it was such a fun day watching experienced and new triathletes toe the start line and finish strong! I am excited for all the amazing things that your Local Trek Bicycle shop and MSE Coaching are bringing to the awesome communities across Utah!
03/18/2026
Look at Coach Jeff and MSE Endurance Coaching representing at the Trek Bikes Shop in American Fork Utah! We are getting ready for TriUtah first race of the season and my shop is hosting packet pick-ups tomorrow and race support on Saturday, March 21st for the Ice Breaker Triathlon!
03/16/2026
Happy Monday from Coach Jeff! Get out there and have some fun 😊 Let me know if you have any questions about training for your next race, event, or just overall awesome fitness!
02/26/2026
If you are a client with MSE Endurance Coaching, you will hear a lot about the importance of Zone 2. One of the biggest mistakes endurance athletes make is thinking that these easy workouts don’t matter.....even when they see them in Training Peaks!
Low-intensity training is actually where some of the most powerful fitness gains happen. When you consistently train at an easy, conversational effort, your body makes incredible adaptations:
• Your heart gets stronger and pumps more blood with each beat
• Blood volume increases, along with red blood cells
• More capillaries develop in your muscles to deliver oxygen
• Your muscles build more mitochondria — the tiny energy factories that power endurance
• Your aerobic engine becomes more efficient overall
All of this means you can go longer, stronger, and feel better doing it.
Another huge benefit? You become better at burning fat for fuel.
Think of this as building a bigger fuel tank. When your body can rely more on fat instead of limited glycogen stores, you’re able to go faster and farther without bonking. This is especially important for longer races like half and full Ironman — and low-intensity training is the best way to develop this ability.
But here’s something most athletes don’t think about…Endurance isn’t just physical — it’s neurological.
Your brain is the command center for your muscles, and it gets fatigued too.
At very high intensities, your muscles fatigue first.
But during long, steady, low-intensity sessions, it’s your brain that gets tired. And that matters.
Just like muscles get stronger by being stressed, your brain becomes more fatigue-resistant when it’s exposed to long periods of steady effort. Those long, easy swims, rides, and runs teach your brain how to stay focused, efficient, and resilient when the effort keeps going.
This is one of the reasons low-intensity training builds true endurance.
While these adaptations are especially important for long-course racing, they benefit athletes at every distance. A stronger aerobic system, better fuel use, and greater fatigue resistance will help you perform better and help prevent injury — whether you’re racing a sprint triathlon or an Ironman.
So the next time your workout says “easy,” don’t rush it.
These are not junk miles.
This is where true endurance is built.
Contact Sally or Jeff for a discovery call and learn more about how hiring a coach can change your training and your life! https://www.msecoaching.com/contact.html
02/01/2024
Big, big, juicy news!
MSE Endurance Coaching is now powered by TriDot and RunDot!
I have been digging into this incredibly intuitive, AI driven coaching platform and find it amazing. It will add tremendous value to the services that I provide to my clients.
If you are not a client but interested in exploring TriDot for your training, this QR code will allow you to give it a try (or tri?!?) for 2 months! You can connect to a coach at anytime and upgrade, or just enjoy the 2 month gift and continue at any level or stop completely. If you are a pure runner, there is a running specific option. Message me if you would like the QR for RunDot!
And for my clients, there will be even more perks for you as we transition to TriDot......stay tuned!
01/24/2024
I am always seeking info, learning, and growing as a coach. Ironman has always been a passion and this certification was loaded with insights for my coaching both long and short distance triathlons. Every certification and recertification is a huge accomplishment that makes me proud and happy! 💚
Sally Drake, Owner and Coach
09/12/2023
Great article on breathing for recovery and daily life!
How to Breathe Your Way to Better Recovery | TrainingPeaks
Before you reach for the melatonin, try these simple breathing exercises to activate your parasympathetic nervous system for better rest.