St. Louis Fitness Conference

Weekend photo dump part 1

giving us Mens health tips

The conference space was 💯

with the lone Ted Lasso reference (but a good one)

Speakers & eternal students

reminding us of the customer journey

Day 1 panel

always close to caffeine sources

They call him “Mito Mike”

Panel day 2 was 🧨

Quality time on Saturday night

Thankful for this crew of attendees and speakers.

The lives of the attendees’ clients will not be the same!

THE EXACT REASON TRAINERS ARE LEAVING THE INDUSTRY IS…

..The schedule and finances aren’t what they used to be.

The trainer who started their own gym for financial freedom is now guiltily training morning and evening clients while trying to fit in morning drop offs and breakfast with the family.

❌impossible.

BUT.

This business model changes that.

This is the most client and trainer friendly business model that exists:

Trainers on shifts in only one part of the day

Clients flexible to schedule with more than one coach.

Trainers paid per person per session and don’t have to market/bill/schedule…just COACH.

Clients on a monthly membership and lower price point thereby increasing their usage and results

Trainers using systems and working together (versus randomness and solo)

Clients getting 2-4 coaches to help them (versus one to tell them about their weekend).

The fitness industry is changing faster than the old dinosaurs in it can actually see

WHY THIS IS BEING GIVEN AWAY:

(This alone is worth a $1500 weekend certification)

There are coaches and fitness professionals out there charging for this stuff…

But not doing it.

This is / will be the model for the STL training studios and or any more NYC ones.

It’s too simple.

And that’s why it will succeed.

PS how many menu items does Chik Fil A have (6)

In and Out Burger (3)

They do 2x the store revenue of McDonalds (which has SO many menu items).

Simple….Performed savagely well….Scales and sells.

STEAL THIS BUSINESS PLAN

($1500 value - this is part 1)

Who’s this for: this is an ideal template for a trainer who’s currently looking to maximize their time and earnings.

Why it works: most trainers sell time for money (paid for each training session they perform).

This changes that, and now is paid for the monthly commitment their client makes (with accountability as the weekly or monthly reminder)

What size space do you need? This is location dependent. NYC can be 1,600 square feet but suburbs can be 3-4K with this outline and equipment.

How much? Cash + capital is important to estimate, then add 20%. No, really.

What’s most shocking? Most people think equipment costs are the highest.

This isn’t true.

Leasehold, operating capital, flooring, painting/lighting/fixtures, HVAC, sound, legal, operating agreements…these are all things first time business owners are (rightfully) caught off guard by

And if you’re like me, you didn’t go to school for this.

Which is why I’m giving you this free guide to starting your own business.

Because it’s not taught.

It’s a proven model for so many business owners.

And it’s a life-giving step in any entrepreneurial career.

SAVE this post for later and stay tuned for steps 5-9.

You'll hear this topic a LOT today and tomorrow: Semi private training (or small group)

This is NOT to be confused with small classes or group training. Very different position in the mind of the client.

Here's a super effective way to transition your one-on-one clients to semi private.

ITINERARY FOR ATTENDEES:

THURS 4/27 Happy Hour / hotel registration:

Last Hotel --> Address is 1501 Washington Avenue, STL, Missouri.

We have coordinated a STL Fitness Professional Happy hour for those who could and or could not attend the event on Friday and Saturday. Drinks and food are on your own at the HH.

That’s from 6-730p in the lobby bar at the hotel.

FRIDAY
8-9a. Breakfast (provided for all attendees and speakers) from 8-9 (it’s a full breakfast).
Presentations 9-12
LUNCH (on your own)
12-130p
Presentations 1:30-430p
Friday 430-530p: Speaker panel / snacks (Crudite / meat / cheese platter will be served) : please save all questions for speakers at this point!

Dinner/Happy Hour Friday is at Maggie O’Briens from 6pm until ? This is a 14’ walk from the hotel or 3’ uber / Lyft. Low key night! Address is 2000 Market St, St. Louis, MO 63103. Traditional Irish food (corned beef is outstanding) but also excellent barbecue and great (large) salads.

Saturday

Breakfast/Coffee 8a-9a: (provided for you) includes an Omelette bar!
Presentations 9-12
Saturday lunch 12-1:30p (on your own)
Presentations 1:30-330p
Saturday panel 330 - 430p with two special guests Aram Grigorian and Sumit Seth
Snacks are choice of sliders (Crabcake / Beef / Fried Chicken): goal again is to have the audience save some questions (and not ask during presentations).

Please note: a macro friendly yet hearty breakfast is included for both days for all attendees! And snacks provided on 430p Friday and 330pm Saturday.

I really can’t wait to host you all and again, thank you!

Coach Kev

Forecast for the weekend!

While we will inside for the seminar, there will be time to get outside

For those not from STL, this will hopefully help you dress appropriately during the day (upper 40’s / low 50’s at night)

4 more days!

FREE ST LOUIS FITNESS AND WELLNESS HAPPY HOUR!

Come network, meet with others in the STL area including:
📍physical therapists
📍personal trainers
📍group fitness / yoga
📍gym owners / managers

This is a great opportunity to meet other like-minded individuals in the area and if you’re hiring, a great way to meet future potential hires!

Just DM us - yup it’s that simple - to register.

Limited to 25 people please!

Don’t fall prey to this old parable…

One thing is for sure: .shirtlessdude will be sharpening THEIR saw by learning from each other in just over two weeks from today.

It’s VERY difficult to take time off from training, and we get that

But it’s also very difficult to increase your efficiency earnings or excellence without a specific road map

Let’s sharpen that saw, together!

Make sure to use the link from each presenter as they still have a few discount codes to give away (save $50 by following their link!)

Hypothetically speaking:

If you break through with one idea from one speaker on April 28/29 at the

And you get a new client (just one)

You’ll have paid for the conference with one client

But I know you - YOU - you’re in pursuit of your best self…

In order to support those also in pursuit of their best self

So let me say this:

You’ll be on the cutting edge of training, therapy, mindset, sales, marketing, leadership, systems and SO much more

There is no chance you’re walking away from these presentations with only one idea.

These speakers are the BEST in the world.

I know you’ll love ‘em.

Come see them - early bird special ends Friday! Save $50 by registering now!

thank you for your support!

The STL fitness community is first class and deserves to see these speakers:







shirtlessdude






Meet me in STL!