25/08/2026
Who wants to fence in the games LA28?
https://www.fastcompany.com/91593682/usa-fencings-scrappy-plan-to-make-fencing-a-hit-before-the-2028-olympics?fbclid=IwZnRzaAT6nNVwZG9mBWZkaWQWUNIXMDyssArX6nIaLFySu6bXUA-XEmV4dG4DYWVtAjExAHNydGMGYXBwX2lkCjY2Mjg1NjgzNzkAAR5u3xVS2n2WhdAHA2CBx96Xp2adIvQkH0SQO9BZATOeDwgfVxwozQrjyTf71g_aem_HoYoqaF4KaWC4w_3cKdC4w
CEO Phil Andrews is cold-calling CMOs, teaming up with overlooked Olympic sports, and enlisting everyone from Snoop Dogg to Hollywood sword fighters to bring fencing into the mainstream.