SFS Athletic Training

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SFS Athletic Training

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Our objective is to help athletes become Stronger, Faster, Smarter Softball and Baseball Players! Contact us today! SFS Athletics
623.707.9933

Pricing Overview:

Initial Consultation that includes a video Swing Analysis and introduction of the SFS Swing philosophy - $95/hr (add $20 per sibling)

After Consultation...

Monthly Membership Required: $55/month per athlete

Member Private Sessions: $75/hr (add $20 per sibling)

Member Semi Private Group Sessions: $45/hr per athlete

Member Only Group Session: $40/hr per athlete

Facility Rental:
2 Tunnel Private Facility - $75/hr (Includes balls, tees, heavy balls, and pitching machine)

Team Private Training:
- $30 per Athlete (2 hour session)
- Minimum 10 Athletes
- We will travel to a field for an additional $5 per athlete.

06/10/2026

One day, the practices stop.

The tournaments stop.
The uniforms get put away.
The car rides to games become memories.

And eventually, nobody remembers the score.

But your child will remember how it felt to have you beside them while they were playing.

That is one of the biggest lessons I learned raising my daughters through sports.

I spent a lot of years focused on helping them become better athletes.

Looking back, I understand something much more clearly now:

The athlete was always temporary.
Being their dad wasn’t.

That’s really what The Parent Behind the Athlete is about.

Not raising the best athlete.

Learning how to stay connected to the person underneath the uniform while helping them chase whatever they’re capable of becoming.

Because the games eventually end.

The relationship doesn’t.

The Parent Behind the Athlete
Available November 17.

📖 Send this to a sports parent who needs this reminder.

05/10/2026

I didn’t write this book because I figured parenting out.

I wrote it because I got a lot of things wrong.

There were times I pushed when I should have listened.
Times I cared too much about the result.
Times I saw the athlete before I saw my daughter.
And lessons I didn’t understand until years later.

After raising three daughters and spending years working with athletes and sports families, I started realizing how many parents are trying to navigate the same things I was.

We love our kids. We want the best for them.

But sometimes, in trying so hard to help them succeed, we can lose sight of the person underneath the uniform.

That’s why I wrote The Parent Behind the Athlete.

Not to tell parents how to do it perfectly.

To share the lessons I learned the hard way, in hopes that another parent might recognize something a little sooner than I did.

Because eventually, the games end.

The relationship doesn’t.

📖 The Parent Behind the Athlete
Coming November 17.

This is just the beginning. ❤️

30/09/2026

2 years of writing and I'm ready to share my story!!!

For years, I’ve coached athletes, raised athletes, sat in the stands, driven the long car rides home, celebrated the wins, questioned the losses, and learned some lessons the hard way.

On November 17, I’m sharing those lessons.

The Parent Behind the Athlete isn’t a book about creating better athletes.

It’s about becoming a better parent through the journey.

Because the trophies eventually collect dust.
The uniforms get put away.
The seasons end.

But the relationship remains.

If you’re raising a kid in sports, coaching one, or simply trying to navigate this journey without losing sight of what really matters, I wrote this for you.

THE PARENT BEHIND THE ATHLETE
Lessons I Learned the Hard Way About Raising Kids in Sports

📖 Coming November 17

I can’t wait to finally put this in your hands.

29/09/2026

We spend a lot of time asking what’s wrong with today’s athletes.

Maybe we need to spend a little more time asking how we’re leading them.

Knowing a sport doesn’t automatically mean you know how to lead people.

Leadership requires communication.
Leadership requires emotional intelligence.
Leadership requires accountability.
Leadership requires understanding that not every person responds to the same type of motivation.

And none of that means athletes get a pass.

Athletes have a responsibility to be coachable.

Coaches have a responsibility to be effective leaders.

One does not excuse the other.

You can have incredibly high standards without destroying confidence.

You can demand accountability without humiliation.

You can coach someone hard without making them afraid of you.

Because at the end of the day…

Fear can get compliance. Leadership gets commitment.

And there’s a BIG difference between the two.

☕️ Coffee Talk

28/09/2026

Just because someone failed to see it doesn’t mean it wasn’t there.

Not every coach will recognize your value right away.
Not every recruiter will understand your upside.
Not every opportunity will come when you think it should.

But none of that changes what’s already inside of you.

Your potential doesn’t disappear because you got overlooked.
It doesn’t disappear because someone doubted you.
And it definitely doesn’t disappear because one person failed to see what you’re capable of becoming.

Keep working.
Keep developing.
Keep believing.

Because the right person, the right coach, and the right opportunity will eventually see what someone else missed.

YOUR POTENTIAL DOESN’T DISAPPEAR JUST BECAUSE SOMEONE FAILED TO SEE IT. 💪🏽

26/09/2026

Nobody wakes up and decides to become average.

It usually happens much quieter than that.

A rep skipped here.
An excuse accepted there.
A few days of doing just enough.
A little less intention.
A little more comfort.

And over time, small choices start creating distance.

That’s the part athletes don’t always see.

You don’t have to be perfect.
You don’t have to train every second of every day.
Rest matters. Recovery matters. Life matters.

But you do need to know the difference between resting and drifting.

Because while you’re standing still, the current is still moving.

If you’ve drifted a little, that doesn’t mean your story is over.

Choose your direction again.

Then make the next decision on purpose.

🏃🏾‍♀️🥎🏀⚽️🏈

24/09/2026

The uniform isn’t the reward.

The role is earned.

Playing time is earned.
Trust is earned.
Leadership is earned.
Responsibility is earned.

But when an athlete commits to your school, joins your roster, and becomes part of your program, that logo already means something.

It says:

This is who I represent now.

That’s the part I think gets lost in this conversation.

I’m all for standards.
I’m all for accountability.
I’m all for athletes earning their role.

But belonging and role are not the same thing.

The logo should represent the team you are already part of.

And if you recruited that athlete to be part of your program, let the uniform represent exactly that. 👊🏾

22/09/2026

College coaches, if you recruited an athlete to your program, why should they have to earn the right to wear the uniform?

There’s a difference between earning playing time, earning trust, earning a role, and earning the right to belong.

If you recruited them, evaluated them, offered them a spot, and they chose your program, they should feel connected to that program from day one.

The uniform is more than clothing.

It represents pride.
Belonging.
Identity.
And the moment an athlete realizes, “I’m really here.”

Standards still matter. Accountability still matters. Competition still matters.

But belonging shouldn’t be something an athlete has to prove after you were the one who asked them to come.

You already told them they belonged when you recruited them.

Let them feel it. 🟤

Address

Opening Hours

Monday	14:00 - 22:00
Tuesday	14:00 - 22:00
Wednesday	14:00 - 22:00
Thursday	14:00 - 22:00
Friday	14:00 - 21:00
Saturday	09:00 - 17:00

Telephone

+18334484797

Website

http://sfsathletictraining.com/

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