06/10/2026
Lil’ dirt don’t hurt, but it sure does suck when it’s not until next week. 🫨
Now’s your chance to choose the route for our ride on 6/18. Most votes in the comments wins!
📸
Dirt
A funny little store named after a funny little hat. Cycling. Community. Culture.
06/10/2026
Lil’ dirt don’t hurt, but it sure does suck when it’s not until next week. 🫨
Now’s your chance to choose the route for our ride on 6/18. Most votes in the comments wins!
📸
Dirt
06/09/2026
For this year’s Midsummer Challenge, we’re going back into the archives and bringing out a fan favorite. We’re running the classic coastal route from our Dash Race north to Santa Barbara and back, ripping the tailwind on the return. If you haven’t done it yet, you won’t want to miss this.
We’ll roll out from Luft at 6am sharp on Saturday, June 27th. The ride is supported, but please come prepared with a helmet, the route downloaded, snacks, and extra tubes. If you have any questions ahead of time, give us a call or stop by the shop.
Can’t wait for this one 🌊
06/04/2026
Meet the Recon Mini SL Clik. Designed exclusively for users, it offers half-psi digital precision, preset pressure, auto-stop inflation, and MTB fork compatibility all in a shock-resistant ergonomic shell small enough for your back pocket. No hand pump. No guesswork. Just repeatable, confidence-inspiring pressure every time. 🎯
06/03/2026
The pause is part of the process. You’ll know when it’s time to move & when it is, come by Luft to gear up with the latest from ⚡️
06/01/2026
Summer is in full swing and we can’t think of a better way to spend a weeknight than ripping through some dirt with friends. Join us this week for a spirited ride around Will Rogers State Park - we’ll be rolling from the stoop at 6pm sharp. Make sure to download the route, bring some snacks and keep it rubber side down. 🤙
05/29/2026
It’s not too late to find a buddy for your long run this weekend… or to get some new kit to enhance the vibes. 🤙
Swing by the shop and check out the latest from and . 👀
05/27/2026
Fast looks good in every color. 🎨
We’re now carrying the newest Ventum GS1 colorways: Racing Green, Lilac Splatter, and Onyx. Whether you’re chasing podiums or just the horizon, there’s a GS1 here with your name on it.
Come see them in person or shop via the link in bio.
05/22/2026
The Attaquer All Day collection is now in stock at Luft Los Angeles. ❗️
Built for endurance and made from 100% recycled materials. All the jerseys and bib shorts come in a muted palette that mixes and matches across the entire line. Oeko-Tex® certified and anatomically dialed for everything from a quick spin to your longest day in the saddle. 🐜
Stop by the shop or shop the link in bio. 🔗
05/15/2026
We’re still buzzing from last week! Between the season kick off of Lil Dirt and our Epic Ride with , we logged some miles and cracked some smiles. 😅
We’ve got some more rides in the works and our second Lil Dirt next week so stay tuned for more details. See you soon!
05/04/2026
Everyone’s favorite excuse to stay up late on a school night is back! That’s right y’all… Lil Dirt is back in session and this year we’re taking it up a notch with brand takeovers, product launches and a few surprises. 👀
Every other Thursday, we will roll from the shop at 6pm to explore our favorite gravel routes on the west side. Just like in years past, every time you complete a Lil Dirt you will be entered for a chance to win prizes from our sponsors raffle at the last Lil Dirt of the year.
This Thursday, we’re kicking things off with our favorite route and the littlest bit of dirt: Will Rogers. Make sure to download the route, bring some snacks, pack a tool kit and we’ll see you on the stoop at 6pm sharp.
| Tuesday | 10am - 6pm |
| Wednesday | 11am - 6pm |
| Thursday | 10am - 6pm |
| Friday | 10am - 6pm |
| Saturday | 10am - 6pm |
| Sunday | 10am - 6pm |