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Advanced Athletics I build foundational programs that work in progression to help you achieve your athletic goals and extend your life as a professional or recreational athlete.

Online Training Programs - One-on-One Coaching - Fitness Apparel Adam Friedman is a certified strength and conditioning coach and the founder of Los Angeles-based Advanced Athletics. Sought after by professional and recreational athletes alike, Adam is known for his “foundation first” philosophy. His system of Intelligent Progression starts where each client is at, no matter their current fitness level or level of competition, developing a solid foundation from which to build strength and conditioning, to achieve better performance, improved health and longevity. Since starting out in 1995, Friedman has improved the lives of hundreds of clients by incorporating strength and conditioning into their fitness routines, benefiting their muscles, bones, nervous system and mental and overall health. He is committed to his clients’ progress, healing and athletic development, and brings his innate curiosity, a deep knowledge of the body’s systems and an interest in the cutting-edge of technology and science to continuously incorporate new techniques and different forms to his work. Adam has successfully trained and coached clients that include Olympic Gold Medalists in women’s basketball and Paralympics skiing; NBA, WNBA, NFL, NHL, MLB, AVP, WTA, MLS professionals; NBA shooting coaches; various boxing and fighting associations; and A-list entertainers (Oscar, Golden Globe and Grammy winners). Professional volleyball player Gabrielle Reece; WNBA all-star Lisa Leslie; Clark Haggans of the Arizona Cardinals; Arnold Harrison of the Pittsburgh Steelers; Darren Collison of the Indiana Pacers; Austin Croshere of the Golden State Warriors; Kerry Kittles of the New Jersey Nets; Aaron Williams of the Los Angeles Clippers; and Stephani Victor, member of the U.S. Paralympics Ski Team have all turned to Adam for his knowledge, expertise and the effectiveness of his approach. Adam is currently a Gold’s Gym Fitness Institute Expert and is regularly featured in Men’s Fitness, Fitness Magazine, The Huffington Post, and more. He is an advisor to Gabrielle Reece and Laird Hamilton’s XPT Experience and has presented his approach to Intelligent Progression at the participants of the XPT Experience in Malibu, CA. Friedman is Certified Strength and Conditioning Specialist (CSCS) through the National Strength and Conditioning Association, Certified Kettlebell Instructor through Strongfirst, Certified Mobility Specialist through Functional Anatomy Seminars. He’s also been a Certified Personal Trainer (CPT) through the American Council on Exercise, a Certified Nutrition Coach through the International Board of Nutrition and Fitness Coaching, and a certified Massage Technician through the California Healing Arts College. He holds a Bachelor of Science in Kinesiology from West Chester University in Pennsylvania.

10/28/2026

If your lower back is always tight after deadlifting, your back might not be the problem.

You stretch it. Foam roll it. Hang from a bar.

Temporary relief. Then your next deadlift session brings it right back.

Here's what most lifters over 40 get wrong.

Your lower back is supposed to work during a deadlift. But it's not supposed to compensate for poor mechanics.

Three mistakes I see repeatedly:

1. Your hips shoot up first. Your lower back takes over because your legs aren't contributing effectively.

2. Your upper back collapses. You lose tension, making it harder to maintain spinal position.

3. You lean back at lockout. Instead of finishing with your glutes, you extend through your lower back.

The solution isn't another 20 minutes of stretching.

It's improving how your body moves under load.

And as you age, ignoring repeated warning signs becomes an increasingly expensive mistake.

When was the last time someone actually assessed your lifting mechanics?

10/27/2026

If one workout destroys you for three days, your training program is failing you.

After 40, recovery becomes a different game.

As we age, muscle protein synthesis can become less responsive to training, tendon tissue adapts more slowly, and our ability to tolerate repeated high-intensity sessions may decline.

But here's what most aging athletes get wrong.

They keep training with the same volume, intensity, and frequency they used in their 20s, expecting their bodies to respond the same way.

The result? Excessive soreness, persistent joint irritation, declining performance, and longer recovery periods.

The solution isn't necessarily to train less.

It's to manage training volume, progressive overload, exercise selection, and recovery more intelligently.

Three days of soreness after an unfamiliar workout can be normal. But being consistently unable to perform for days after every session is a sign your program needs adjusting.

The goal after 40 isn't to survive your workouts. It's to keep performing.

10/26/2026

đź’Ş Looking to level up your strength game?
đź’Ą Focus on the dynamic duo: ABS & LATS!

🏋️‍♂️ Incorporating exercises that target both your abdominal muscles and lats can supercharge your overall strength development.
Want to stay Athletic for life? ((— Link in Bio

As an athlete, it’s essential to have freedom of movement in your neck to rotate your head WITHOUT rotating your shoulde...
10/25/2026

As an athlete, it’s essential to have freedom of movement in your neck to rotate your head WITHOUT rotating your shoulders and WITHOUT excessive muscular tension.
This is often overlooked and can be remedied with better attention to spinal health, and correction to breathing mechanics and posture.

10/24/2026

If I could go back in time—before I hit 40, before the aches started whispering and then shouting—I’d do a lot of things differently with my training.
Because now, in my 50s, I know the truth: it’s not about what you lift; it’s about how long you can keep lifting, moving, and living pain-free.
Here’s what I’d change. Three things. Simple, but game-changing.
1. Prioritize Joint Health Over Strength Numbers
In my 30s, I chased PRs like they were the only success metric. Deadlifts, squats, bench—you name it, I wanted a bigger number.
But the price? My shoulders, knees, and lower back. I neglected stability exercises, the “boring stuff” that doesn’t look cool but keeps your joints bulletproof.
If I could go back, I’d master movements like the Turkish Get-Up and kettlebell carries. These aren’t just exercises—they’re insurance policies for your joints.
They build stability, coordination, and resilience. They don’t give you bragging rights, but they’ll let you keep training long after your peers are sidelined.
2. Train Mobility Like It’s a Strength Program
Mobility wasn’t even on my radar back then. Stretching? Sure, once in a while. But deep, focused mobility work? I thought it was for yogis, not lifters. I was wrong.
As you age, mobility becomes your lifeline. Tight hips and stiff shoulders don’t just hurt—they ruin your mechanics, leaving you wide open for injuries.
Now, I’d dedicate entire sessions to mobility. Mobility isn’t a warm-up; it’s the foundation for everything else.
3. Respect Recovery Like It’s a Job
In my younger days, recovery was an afterthought. I’d crush a workout, then crash on the couch or go out drinking. Foam rolling? Active recovery? Didn’t even cross my mind.
But recovery isn’t optional—it’s mandatory, especially after 40.
Now I know the importance. I’d build recovery into my schedule like a second workout—foam rolling, stretching, and yes, actually getting enough sleep.
Recovery isn’t downtime; it’s where your body adapts and grows.
The Lesson
If you’re under 40, don’t wait to figure this out. Your body is forgiving now, but that won’t last.
Train smarter today so you don’t pay the price tomorrow. Build stability, work your mobility, and recover like a pro.
Because here’s the truth: athletic longevity isn’t about avoiding aging—it’s about meeting it head-on, prepared and unbreakable. Start now. You’ll thank yourself later.
Yours, Adam.

10/23/2026

The Foot Position You Must Have…
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Don’t let age and injuries hold you back.
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Want to stay Athletic for life? ((— Link in Bio🔥
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10/22/2026

I’ve spent over three decades chasing one problem—how to keep athletes performing at their peak as they age. Athletic longevity.
That’s the mountain I’ve dedicated my career to climbing. And let me tell you, it’s no easy task. Because here’s the hard truth: you can’t teach Michael Jordan to play better basketball. You can’t teach Ronaldo to be better at football. Their skills are already razor-sharp.
Same goes for the rest of us. No training program will magically make you better at your craft if you’ve already been grinding at it for years.
But there’s something even more valuable than improvement—sustaining what you’ve built. Keeping your body capable of doing what you love for as long as possible. That’s the real win. And that’s where so many go wrong.
The gold isn’t in getting stronger or faster. It’s in identifying your weaknesses. The small cracks in your foundation that you don’t even know are there. That’s why the first thing I do with any client, whether they’re a pro athlete or just someone who wants to stay fit in their 50s, is run a full-body assessment. Movement patterns, joint stability, muscle imbalances—I dig into it all. Because if you don’t fix what’s broken, your body will eventually force you to stop.
Think about that nagging shoulder ache you ignore because “it’s just part of getting older.” Or your stiff hips that make it harder to hit depth in a squat. Those aren’t just annoyances. They’re signs your body is waving a red flag. You can push through it for a while, but eventually, it’ll pull the brakes for you—and not gently.
Once we identify those weak links, that’s when the real work starts. Mobility drills to unlock tight joints, stability work to strengthen what’s weak, strategic programming to restore balance. It’s not glamorous, and it won’t make headlines. But it will keep you in the game.
So next time you think about your training program, ask yourself this: are you just working harder, or are you working smarter? Because the goal isn’t just performance—it’s making sure you can sustain that performance for decades to come. That’s what it means to win at aging. That’s what athletic longevity is all about
Yours, Adam.

10/21/2026

Your back isn’t always weak.

Sometimes it just doesn’t trust the movement yet.

When pain or sensitivity sticks around, your nervous system can start treating certain movements like a threat.

That’s why light, controlled loading can be so useful.

You’re not building meaningful strength in 30 seconds.

You’re giving your nervous system evidence:

“I did this. I loaded it. And nothing bad happened.”

Over time, those successful reps can help rebuild confidence in movement.

But there’s an important distinction.

Not every sensitive back has the same cause. Sometimes it’s guarding and fear built up over time. Sometimes there may be something else going on that needs to be assessed first.

The goal isn’t to blindly push through pain.

It’s to gradually give your body a reason to trust movement again.

Strength comes later.

Trust comes first.

10/20/2026

If you can deadlift heavy but your back locks up picking up your kid, simply getting stronger may not solve the problem.

A deadlift tests your strength in a very specific environment.

Your feet are set. The load is centered. You brace before you move. The movement is predictable.

Picking up a child is completely different.

You might be bent forward, rotated, reaching to one side, moving quickly, or lifting while your child moves unexpectedly.

Your nervous system has to coordinate force in positions it may not regularly experience under load.

And if those positions have previously been painful, your system may become more protective around them. That can mean increased muscle guarding, stiffness, or sensitivity even when you’re objectively strong.

So bridge the gap between the gym and real life.

Start with controlled exposure:

• Light Jefferson curls to gradually load spinal flexion
• Suitcase carries to build tolerance to uneven loading
• Single-arm RDLs to challenge reaching and asymmetrical positions
• Light object pickups from different heights and angles
• Gradually add rotation, range, load and speed

The key is progression.

Start with a version you can perform comfortably and confidently. Then increase ONE variable at a time.

You’re not trying to make your back tolerate everything overnight.

You’re teaching it to produce and control force in more of the positions real life actually demands.

A 300 lb deadlift proves you’re strong at deadlifting.

It doesn’t automatically mean your back is prepared for every other way life can load it.

10/19/2026

How to build a balanced, strong body.🔥

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Venice, CA

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Friday 8am - 5pm
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Sunday 9am - 5pm

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+13103962100

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