Advanced Athletics

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Advanced Athletics I build foundational programs that work in progression to help you achieve your athletic goals and extend your life as a professional or recreational athlete.

Online Training Programs - One-on-One Coaching - Fitness Apparel Adam Friedman is a certified strength and conditioning coach and the founder of Los Angeles-based Advanced Athletics. Sought after by professional and recreational athletes alike, Adam is known for his “foundation first” philosophy. His system of Intelligent Progression starts where each client is at, no matter their current fitness level or level of competition, developing a solid foundation from which to build strength and conditioning, to achieve better performance, improved health and longevity. Since starting out in 1995, Friedman has improved the lives of hundreds of clients by incorporating strength and conditioning into their fitness routines, benefiting their muscles, bones, nervous system and mental and overall health. He is committed to his clients’ progress, healing and athletic development, and brings his innate curiosity, a deep knowledge of the body’s systems and an interest in the cutting-edge of technology and science to continuously incorporate new techniques and different forms to his work. Adam has successfully trained and coached clients that include Olympic Gold Medalists in women’s basketball and Paralympics skiing; NBA, WNBA, NFL, NHL, MLB, AVP, WTA, MLS professionals; NBA shooting coaches; various boxing and fighting associations; and A-list entertainers (Oscar, Golden Globe and Grammy winners). Professional volleyball player Gabrielle Reece; WNBA all-star Lisa Leslie; Clark Haggans of the Arizona Cardinals; Arnold Harrison of the Pittsburgh Steelers; Darren Collison of the Indiana Pacers; Austin Croshere of the Golden State Warriors; Kerry Kittles of the New Jersey Nets; Aaron Williams of the Los Angeles Clippers; and Stephani Victor, member of the U.S. Paralympics Ski Team have all turned to Adam for his knowledge, expertise and the effectiveness of his approach. Adam is currently a Gold’s Gym Fitness Institute Expert and is regularly featured in Men’s Fitness, Fitness Magazine, The Huffington Post, and more. He is an advisor to Gabrielle Reece and Laird Hamilton’s XPT Experience and has presented his approach to Intelligent Progression at the participants of the XPT Experience in Malibu, CA. Friedman is Certified Strength and Conditioning Specialist (CSCS) through the National Strength and Conditioning Association, Certified Kettlebell Instructor through Strongfirst, Certified Mobility Specialist through Functional Anatomy Seminars. He’s also been a Certified Personal Trainer (CPT) through the American Council on Exercise, a Certified Nutrition Coach through the International Board of Nutrition and Fitness Coaching, and a certified Massage Technician through the California Healing Arts College. He holds a Bachelor of Science in Kinesiology from West Chester University in Pennsylvania.

10/20/2026

If you can deadlift heavy but your back locks up picking up your kid, simply getting stronger may not solve the problem.

A deadlift tests your strength in a very specific environment.

Your feet are set. The load is centered. You brace before you move. The movement is predictable.

Picking up a child is completely different.

You might be bent forward, rotated, reaching to one side, moving quickly, or lifting while your child moves unexpectedly.

Your nervous system has to coordinate force in positions it may not regularly experience under load.

And if those positions have previously been painful, your system may become more protective around them. That can mean increased muscle guarding, stiffness, or sensitivity even when you’re objectively strong.

So bridge the gap between the gym and real life.

Start with controlled exposure:

• Light Jefferson curls to gradually load spinal flexion
• Suitcase carries to build tolerance to uneven loading
• Single-arm RDLs to challenge reaching and asymmetrical positions
• Light object pickups from different heights and angles
• Gradually add rotation, range, load and speed

The key is progression.

Start with a version you can perform comfortably and confidently. Then increase ONE variable at a time.

You’re not trying to make your back tolerate everything overnight.

You’re teaching it to produce and control force in more of the positions real life actually demands.

A 300 lb deadlift proves you’re strong at deadlifting.

It doesn’t automatically mean your back is prepared for every other way life can load it.

10/19/2026

How to build a balanced, strong body.🔥

⚾The STABILITY BALL OVERHEAD SQUAT is super full body exercise that builds strength, stability and mobility. ⚡Try 10 rep...
10/18/2026

⚾The STABILITY BALL OVERHEAD SQUAT is super full body exercise that builds strength, stability and mobility.
⚡Try 10 reps with a one breath cycle hold at the bottom (2 count inhale and 2 count exhale).

10/17/2026

Three Decades in the Industry, and Here’s What I’ve Learned:
Alright, here’s the hard truth, my friend—I've been in this game for over three decades now. Yes, you read that right. Three.
And you want to know the biggest lesson I’ve learned so far? Buckle up, because it’s going to sound insane.
Everyone in the fitness industry is talking total nonsense.
And yet… they’re all right. Confused? Let me explain.
Nobody on this planet knows exactly what’s going to work for your body. Not your Gym Buddy. Not your mama. .Hell, not even you.
Sure, they can give you cookie-cutter advice, talk about the "ultimate workout," and promise you the world, but at the end of the day, they don’t know you.
Not your genetics. Not your weaknesses. Not your lifestyle or your time availability.
Here’s the kicker: I don’t know what’s right for you either.
I have no clue. And that, my friend, is the only real truth out there.
So, what do I do when someone wants to work with me?
I don’t jump straight into a training plan. I don’t give you a blanket “here’s how to get strong at 40” approach. Nope.
What I do is a detailed, full-body assessment.
We look at everything: your movements, your flexibility, your mobility, your strengths, your weaknesses. All of it.
Only then do we decide which direction to go.
This is what sets up the foundation for your athletic longevity. Any other approach? Just a lie.
Your body is a unique system. It needs individualized care. And if anyone tells you otherwise, run.
Yours, Adam.

10/16/2026

The Step to Bulletproof Knees…
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Don’t let age and injuries hold you back.
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Want to stay Athletic for life? ((— Link in Bio🔥
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10/15/2026

What’s your favorite tool in the gym?
For me, after I hit the mid-thirties, I fell hard for kettlebells. It took me a few years to integrate them into my programming and training fully.
Let me tell you—back in my 20s, I thought those things were a joke.
I was all about dumbbells, machines, barbells, chasing the pump. I’d look at the guys swinging kettlebells and think, “What a bunch of fools.”
Never bothered to understand them. I was hooked on the “big lifts” mentality.
But man, I was wrong.
Because I have worked with professional athletes since my mid-twenties, with time, something shifted. I realized that strength wasn’t just about size or isolation but about functional movement.
Kettlebells? They hit different.
They’re not just about getting stronger, they're about becoming more mobile, more flexible, and more resilient in ways I never thought possible.
Kettlebells work in a way your body needs as you age.
When you’re in your 40s or 50s, your body starts talking to you.
Those dumbbell curls and barbell presses start to feel more like a chore than a win.
Kettlebells, on the other hand, engage multiple muscle groups, challenge your stability, and force your body to move in all planes of motion.
They work you out in ways you can't even imagine—ways that are essential as we age. They build strength and mobility, something your body needs more and more.
That’s why, for me, kettlebells became the best tool in my arsenal.
They’re not about vanity or chasing the wrong type of strength—they’re about making sure I’m still moving like an athlete in my 40s, 50s, and beyond.
If you’re there too, kettlebells might just become your new best friend.
Yours, Adam.

10/14/2026

When you tuck under, you increase stress on the discs.

When you overcorrect and drive your tailbone up, your lower back extends and you shift more of that stress onto the facet joints.

You didn’t remove the problem.

You just moved it.

The goal is NEUTRAL.

Not tucked.
Not over-arched.

Find the position where your pelvis and spine are neutral, brace there, and maintain it through the rep.

Because good movement isn’t about forcing your body into one direction.

It’s about controlling the position where your body handles load best.

Train for strength AND longevity.

10/13/2026

Avoiding load might make your knees feel better today.

But avoiding it forever doesn’t build stronger knees.

Start with a movement and range your knees tolerate well.

For example:

Start with a box squat to a comfortable depth.

Then lower the box.

Then add load.

Then progress to split squats.

Then gradually allow more knee travel and deeper ranges.

You don’t need to jump from “my knee hurts” to heavy squats.

Give your knees a challenge they can handle, let them adapt, then increase ONE variable at a time: range, reps, or load.

That’s how you build capacity.

The goal isn’t to protect your knees from load.

It’s to prepare them for it.

10/12/2026

Why do I do full-body strength workouts?

This ACTIVE STRAIGHT LEG RAISE with a PULLDOWN is an awesome activation for the abs and lats and preps your hips to hing...
10/11/2026

This ACTIVE STRAIGHT LEG RAISE with a PULLDOWN is an awesome activation for the abs and lats and preps your hips to hinge for most of your athletic moves.

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Venice, CA

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm
Saturday 8am - 5pm
Sunday 9am - 5pm

Telephone

+13103962100

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