Yusha Assad

We don’t just consume culture… we’re shaped by it.

So the real question is: who’s building what we’re being influenced by?

“Baby” isn’t just a music video—it’s a piece of cultural architecture. It’s about love, identity, and what it looks like when your life is grounded in purpose.

Take a moment to watch it.
Share it.
Put it somewhere someone else needs to see it.

If it connects with you, tap in. We’re building something bigger.

🎬 Watch here:

Baby | YUSHA ASSAD A music and visual experience celebrating Muslim community, intentional love, and alternative culture rooted in deen.

Casting for a music video April 4th - $100/8hr
*Acting experience required*

African American Male
12-16 years old

Email headshot & resume to [email protected]

While we’re fasting from things that corrupt us, here’s a reminder that some DC Muslim brothers made some halal rap you can bump. Absorb that, stay in your fast, and let’s get back to the way we were created to be.

I used to believe you tell the universe what you want and it delivers.

Now I’m wondering…

What if the desire wasn’t mine at all, but something given to me?

I declared I’d be in Africa at 40.

I canceled the trip.
Let it go.
Focused on service.

Then I was invited to Mauritania for the African Conference for Peace.

This one stretched my understanding of alignment.

Read the full story on my site: “The Better Plan.”

https://www.yushaassad.com/post/the-better-plan

Got a show yall, with a fire line up! February 20th! Pull up!!!

It’s only a few things in life that are truly worth it. As parents we know that our children rank heavy on that list and there’s nothing we wouldn’t do to make the path better for them. I’ve made a lot of decisions to be the man my father asked me to be for my baby. She’s sweet, sensitive, quiet (until she’s feels safe), considerate, smart, and expressive. I’m looking forward to a long journey of not just being her father, but being in her community. Her tribe! Happy 17th young Queen. You are already her. Before you even arrived. God knew you. Sent you! And you’re his more that you are mine. Be intentional and courages. Today we honor your arrival! Blessings! And extra salad dressing! 🖤❤️🖤❤️✊🏾💪🏾👑