09/02/2026
For thirteen years, when IMGE needed a capability that didn't exist, we built it. Outburst. Increment. Our own tools, over and over, because the market's options had limits and we refused to inherit them.
Today we're growing in a different way. We've acquired Direct Persuasion. Our first acquisition, and one we didn't take lightly.
We found a rare thing: a team that builds the way we do. Since 2017, Direct Persuasion has run more than $1 billion in paid media, and rather than accept the industry's fuzzy measurement, they built their own answers - attribution reporting that actually tells you whether it worked, performance metrics that didn't exist before, and a social listening platform that catches shifts before traditional polling does.
As of September 1, their technology runs inside our stack and their team joins ours.
To clients on both sides: your relationships and account teams don't change. The only thing changing is the depth of what we can build together.
We grew by building. Now we're growing by joining forces, and we can't wait to see what that brings.
Welcome to the team, Direct Persuasion.
IMGE Acquires Direct Persuasion IMGE has acquired Direct Persuasion — bringing its proprietary attribution, reporting, and social-listening technology, team, and clients into the IMGE stack.
04/13/2026