Tom's Sporting Goods LLC

Badges ‘N Buddies Fishing 🎣
Spots are still available for junior anglers ages 7–14 to join us on Pewaukee Lake this summer!

Registration is handled through the City of Pewaukee Parks and Recreation.
Learn more and register here: https://www.cityofpewaukee.us/197/Programs

Good news anglers, we are now open at 5:30am on weekends! Stop in before you hit the water and grab the best bait in town. 🎣

Our new website is almost complete, click the link below to check it out!

tomssportinggoods.com

What’s New?
- Automatic updates to live bait inventory and pricing so you know what we have in our tanks and fridges
- Fast and easy checkout process
- Local delivery in case you’re not able to swing by the store
- In-store pickup so you can order ahead
- Overnight shipping for live bait
- Reduced shipping costs
- Bulk live bait options and pricing
- Improved loyalty program and uses of points to save you money
- Improved images and product descriptions to help you make more educated purchases

….. the list goes on

If you have any feedback please let us know, we are here to serve you and our community.

Tom's Sporting Goods Tom's Sporting Goods in Waukesha, WI. Get good quality products are low and affordable prices.

Stop in and check out the new products and bait options!

They hear you before they see you.

Catfish don’t just rely on vision — they hunt with sound and vibration. Their inner-ear system amplifies noise through the swim bladder, letting them detect movement, rattles, and pressure from a distance.

In muddy water,
sound travels farther than sight.

That’s why vibration matters.
That’s why noise placement matters.
And that’s why silence doesn’t always win.

Fish what they can hear.

Badges ‘N Buddies Fishing 🎣
Spots are still available for junior anglers ages 7–14 to join us on Pewaukee Lake this summer!
Each week, Deputies teach their Buddies about fishing and the preservation of natural resources. Every session includes:
• 2 hours of catch-and-release fishing
• Bait
• Fishing equipment
• Lunch
Available Sessions
Two sessions are offered each day:
Morning: 9:00–11:30 a.m.
Afternoon: 11:30 a.m.–2:00 p.m.
Dates:
June 10
June 17
July 1
July 8
July 15
July 22
July 24
July 29
August 5
August 12
August 19
Registration is handled through the City of Pewaukee Parks and Recreation.
Learn more and register here: https://www.cityofpewaukee.us/197/Programs

Slab Sav! It was designed to slowly release a scent trail in the water making a cloud of scent around your bait! 🐟

🦃 Happy Thanksgiving from Tom’s Sporting Goods! 🍂

This Thanksgiving, we’re grateful for our customers, our community, and the great outdoors that bring us all together. Whether you’re spending time with family, hitting the water, or preparing for your next hunting trip, we hope your day is filled with joy, laughter, and plenty of good food.

From all of us at Tom’s Sporting Goods, thank you for your support — we wouldn’t be here without you!

💡 Tip of the Week: Find Structure

Rocks, logs, and weeds = fish magnets.

Why it works:
Fish use structure for shelter and ambush points. Casting near cover gives you a higher chance of success.

🎯 Pro Tip: Cast past the structure and retrieve slowly through it.

It’s a great week to hit the water — and we’ve got the bait to bring the bite! 🎣

Freshly stocked and ready to go at Tom’s Sporting Goods:
✅ Small Fatheads – Perfect for panfish and crappie
✅ Large Fatheads – A go-to for walleye and bass
✅ Medium Golden Shiners – Great all-around live bait for bigger predators
✅ Medium Suckers – Ideal for northern pike and musky
✅ Large Suckers – When you’re targeting trophies
✅ 10–12” Suckers – Big bait = big fish!
✅ 12–14” Suckers – Prime choice for serious musky anglers
✅ 14”+ Suckers – The monsters love these
✅ Night Crawlers – Fresh, lively, and ready for action
✅ Red Worms – Great for panfish and trout
✅ Nitro Worms – A favorite for bass and catfish
✅ Spawn Sacs – Excellent for steelhead and trout

Stop in and grab your bait — it’s all fresh and lively, just how the fish like it!