First Fitness - West Branch

First Fitness - West Branch

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24 Hour Gym Rates:

Single Month: $40
Recurring EFT or Credit Card: $30/month (no contract)
1 Year: $300 ($25/month)

07/02/2026

Big shirt order with new logo is in. $20 each! Nice 60/40 cotton poly blend. Unisex, sizes S-3x in each color. Pick yours up at the office.

Photos from First Fitness - West Branch's post 07/01/2026

Next batch has arrived! Hammer Strength Preacher Curl and Life Fitness Adjustable Decline Bench. 💪🏻

06/29/2026

Backup has arrived! We ordered another Life Fitness PowerMill since the part needed to repair the other climber has unfortunately been on back order. Enjoy, and stay tuned for more items arriving later this week! đź‘€

05/04/2026

Member of the Week: Nichole Stirton, 40 (Happy Birthday 5/3!)

If you’ve been to the gym in the mornings, you’ve probably met Nichole. She has been a faithful attender over the past year and a half, often completing 1.5 hours of various cardio machines each session plus some resistance training. She has one of the best attitudes in the gym. Blind since early in life, Nichole continues to show incredible determination and has become a great inspiration to many!

Drop her a note of encouragement and we will share any comments with her!

Nichole’s First Fitness experience:

“I got started about a year ago. It took me a little while to adjust, but after a couple months I felt comfortable. I started out with a personal trainer from CMorrFitness and really enjoyed that. Since then, I have built up a lot of muscle and strength. I’ve noticed a big improvement in my stamina as well, no more mid-walk rest breaks!

Overall, I feel much more confident about myself. I have more energy, sleep better, and my doctor even noted positive changes in my blood work at my last physical.”

Her Tip/Encouragement to others:

“Keep going! Don’t quit. You will see changes if you stick with it. Even if it doesn’t show on the scale, you will still feel better.”

Something she likes about the gym:

“The nice equipment and friendly people!”

04/29/2026

We have a new logo option and are doing custom clothing orders at the gym!

Stop in and design your gear or message us what you want and we can design it for you.

04/27/2026

We are bringing back First Fitness Member of the Week with Frankie Klus!

Frankie’s Gym Experience:

“I have lost 53 lbs. thanks to the gym I enjoy this journey way more than before. The environment is very motivating and welcoming. I have been able to feel comfortable and more confident. I take care of myself more now. I love it so much. I actually get sad if I can’t come more than a couple days a week :-). I am under 5 pounds to meet my goal. I enjoy the energy and the motivation this gym gives me.”

Her encouragement for others:

“I tried coming here last year. I made it one day and quit. I felt uncomfortable and out of place. (not because of the gym, because of me). This time I fought past those feelings and so glad I did. I would’ve missed out on so much. So I say, get outside of your comfort zone and see what happens. You may love it!”

What she likes about First Fitness:

“They are so clean, so welcoming, and show support in your journey! I have zero complaints. They are happy to teach and guide if you need it!”

04/07/2026

To all our First Fitness members, thank you for your loyalty and support of the gym.

To cover rising costs and keep the gym clean and well-maintained, we’re making a modest pricing adjustment, our first in over four years.

Year: $350
Senior Year: $250
Single Month: $45
Recurring Rates:
-New members: $35 (effective immediately)
-Current members will continue at a preferred rate of $33 (effective May 1)

*Insurance based memberships and members currently receiving our monthly senior or family rates will not be affected.*

As always, no contracts and no hidden fees. Cancel anytime.

The new $33 rate will apply starting with May billing. Stop by the desk or message if you have questions.

Thank you for being part of our First Fitness community!

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Location

Address


520 W Houghton Avenue
West Branch, MI
48661

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 10am - 4pm
Saturday 10am - 2pm