Black Belt Schools International

https://getstudents.com/collections/halloween-marketing

These QR code cards are by far one of our most popular Kick or Treat cards year after year! They turn everyone in your town into a lead! Kids give the cards to their parents when they're going through their candy on Halloween night. Parents scan the code which takes them to a page on your website of your choice where you can collect their email, sell them your trial offer, have them enter a contest, sign up for a free workshop or whatever you want!

https://getstudents.com/collections/halloween-marketing

How to use Kick or Treat cards:

1) Give each of your students a stack of Kick or Treat cards.

2) They will pass them out to trick or treaters along with their candy on Halloween night.

That is literally all there is to it!!

You get your information directly into the hands of local families with children the perfect age to sign up for martial arts classes. And you don't have to do ANY OF THE WORK.

There is no reason not to do this. It's super affordable and it WORKS! Schools have been using our Halloween cards for over a decade because they are simple, affordable and effective!! https://getstudents.com/collections/halloween-marketing

https://getstudents.com/collections/back-to-school

Don't Miss Back-to-School Season

Every year it's the same.

Parents come back from summer, buy the backpacks, figure out the schedules... and start looking for activities for their kids.

Once those decisions are made, they're made.

If your school isn't visible in your community over the next few weeks, another activity will be.

Now is the time to flood your town with your marketing. Get your postcards in the mail. Put out your rack cards. Restock your buddy passes. Hang a banner. Make sure parents see your school everywhere they go.

The schools that have the biggest fall enrollments are the schools parents remember when it's time to sign their kids up.

Back-to-school season doesn't last long.

Get your marketing ordered today, get it out into your community, and make this your biggest enrollment season of the year. https://getstudents.com/collections/back-to-school

Here is your checklist to make sure you're ready to make the most of Back to School! https://getstudents.com/

Order rack cards and get them placed in all local businesses. Getting 5000 rack cards out is as easy as visiting 10 businesses a day and having them leave 50 of your cards on their front counter. You can get 5000 cards out in only 10 days this way. No excuses.

Order bookmarks and get them out to local schools and your students. Find out how many students go to every school near you and order enough - this is a great free offering for the community that doubles as a marketing tool.

Order a window cling and get it hung up. This is perfect for drive by and walk by traffic. Ask us to include a QR code to make it very easy for people to stay connected when you're closed! We can make these in any size so if you need specific dimensions, let us know.

Start locking in booths at as many events as you can. Your town probably hosts different back to school events, schools always host meet the teacher nights or kindergarten roundups, look for farmers markets and things like that. Order up plenty of ad cards so you have something for prospects to take with them! You'll also definitely need a popup banner for booths as well!

BAGS! Every one of your students should have one of your drawstring bags for back to school! You can give these away or even sell them in your pro-shop!

Plan your back to school buddy bash and get invitations passed out. You should definitely post this on Facebook and email about it so parents have the info, but having invitations that kids can give to their friends makes events like these exponentially more successful. Their friends will be so excited to get an invitation and will bring them home to mom or dad begging them to bring them. It's a sure fire way to get your events filled with prospective students.

Get an EDDM campaign out to all families in your town. This is so easy - order the cards, buy the postage, drop them off at the post office. Cards get in the hands of local families with the demographics you set FAST - no bad addresses! This is a serious no-brainer and back to school is one of the hottest times of the year you can do this.

So those are the basics.

Want to go above and beyond? Here is what you can do next:

Plan your Back to School Parent's Night Out. We have a Minecraft theme event done for you to make this easy! We also have a new event pack dropping this week! You'll really love this next one!!
Place snipe signs around town.

Order up some new VIP Cards for you and your staff to pass out to everyone as you go about your regular days.

Stock up on folders. Not only are these perfect for prospects and new students, but Back to School is the perfect time of year to pass them out to each of your students! You can even sell them in your pro-shop!!

Grab some doorhangers, get your leadership team together on a Saturday afternoon, and have them help you blanket nearby neighborhoods with thousands of doorhangers in just an hour or two! Reward them with pizza when they're done and make it special!
Order enough of these pay it forward teacher cards so that every teacher in your town gets one! A school has 100 teachers? Just drop off 100 in the front office with some donuts. Easy peasy.

That should be enough to keep you busy for a couple weeks. The key to effective marketing is not relying on just one thing. I'm sure you will do social media advertising along with all of this.. and you should! But that should NEVER be the only thing you do! As a community based business you need to constantly have a presence in your community - and this is the way you do that.

https://getstudents.com/

Become a Partner in Education with the local schools in your area.

This is actually really simple. Reach out to every elementary and middle school near you. Tell them you want to provide them all with certificates and cards to pass out to students who achieve the honor roll!

Every student should get a certificate that their parents can save and hang on the fridge or frame as well as a card to use to redeem their free month of classes (or whatever offer you choose).

LOTS of businesses do this - kids will get coupons for free ice cream and things like that when they pass honor roll. There is no reason at all that you should be skipping out on this.

Order these now and get them to schools when the school year starts!

These cards and certificates are designed to match and be used together. We also have an alternate honor roll card design! Everything can be customized to suit your needs (pictures, wording, colors, etc). https://getstudents.com/collections/honor-roll

This is another must-do as back-to-school approaches.

Guys, this is one of those must-dos. This is a minimal effort, high reward marketing task. Get on this now, no excuses!

Back to School means reading. Lots and lots of reading.

These bookmarks are the perfect way to keep kids thinking of you all school year long, for you to advertise offers to parents, and for you to show your support for children's reading programs in your town!!

Pass them out to your students. But go beyond that. Order a lot - drop off a box to every school in your town. Drop them off to libraries. Pass them out at every promo booth. Bring them to local businesses to hand out. Find places that are doing reading programs and provide them with the bookmarks! https://getstudents.com/collections/bookmarks

Today help me wish Mark Silva a very happy birthday!!

As his sister, I decided the best gift I could give him is lots of work 😇 Order any marketing materials from our back to school section and get an order of 250 VIP cards FREE!! Add everything to your cart and use the code MARKBDAY at checkout!

getstudents.com

-Valerie

Join the Black Belt Excellence program today! https://getstudents.com/products/black-belt-excellence-digital-membership

We have had these postcards up for a little while but they seem to be sort of a hidden gem on our website! If you haven't ordered them yet, they are an absolute must-have!! https://getstudents.com/collections/postcards/products/reignite-your-inner-champion-postcard