Franco Bikes

A few weeks back, we were taking a trip down memory lane, digging through some old design files. Aside from nostalgia, we also found a bunch of design goodness that for one reason or another, never made it to market.

This geometric SMMO (Santa Monica MOuntains) treatment was one of those finds. The simplified aesthetic really spoke to our “less is more” design philosophy.

Visually, it just stood out as soon as we discovered this mark hiding in an Illustrator file. The "S" as the ocean, the "MM" as the mountains, and the "O" as the sun/moon. It's simple, but we felt it really captured our backyard.

More miles have been ridden in the Santa Monica Mountains by Franco bikes than anywhere else in the world. That's meaningful to us.

The CMYK treatment was also a nice design touch that fit the simplified ethos.

It felt fitting to combine our passion for our backyard with our passion for design, and of course bikes.

Hope you guys dig this new CMYK SMMT Collection! Check out the jersey, bibs, tshirts, coffee mugs and tumbler! And maybe a Grimes edition in the near future.

Shop it here: https://francobicycles.com/collections/cmyk-smmt-collection

Wrote up a post on the top three things that matter on your new gravel bike! Full write-up here >

Which 3 things matter most on your new gravel bike? Which 3 items matter most on your new gravel bike? Being a direct-to-consumer brand, we get the opportunity to spec bikes for lots of riders, and to chat and learn about them and their riding. With over a decade of conversations in hand, we’ve built a good sense of what matters most when building ...

Throwback to this super custom OG Grimes. We’ve been getting back to some custom work as of late. If you have something in mind, shoot us a note!

Been working on this one for a bit now. Excited to make this new colorway available on the Grimes!

Read about what inspired this new look here: https://francobicycles.com/blogs/stories/a-new-grimes-limited-edition

It still needs a name though... ideas?

Franco Bicycles Franco Bicycles is your destination for premium gravel, road and commuter bicycles, built with you in mind. Check out Franco's lineup and get started today!

We’ve done a lot of jerseys over the years. We get requests for them often but they’ve stayed buried in the past, until now!

We went back and dug up the design files, updated some slightly with modern logos, and now they are available for order.

Click link below and check all 19 jerseys out. Haven’t made it all the way back to the beginning yet, so there may be more at some point :)

https://francobicycles.com/collections/the-jersey-archives

Franco Bicycles Franco Bicycles is your destination for premium gravel, road and commuter bicycles, built with you in mind. Check out Franco's lineup and get started today!

It’s a good day when you trade in your 10 year old tri bike and turn it into a modern and versatile gravel bike!

This Grimes went to its new home with a road setup. It may stay that way or it may work its way into the dirt down the road. Good news is that the option is there.

Interested in a Trade Up? Link here: https://francobicycles.com/pages/trade-up-program

Tuesday, April 20th, you'll find us at La Quinta (The Cove) outside of Palm Springs, CA doing some demos! If you want to ride either the Grimes Carbon Gravel Bike or want to try out a Gazelle e-bike for commuting, now's your chance. Just fill out the form on our website and we'll see you there!

Schedule A Demo Franco Bicycles is your destination for premium gravel, road and commuter bicycles, built with you in mind. Check out Franco's lineup and get started today!

We're heading your way Palm Springs, CA! Franco Bikes is hosting a Demo Day on Tuesday, April 20th, location to be determined. Check out a Grimes Carbon Gravel Bike or a Gazelle e-bike. All you have to do is fill out the demo form at the Book Now box below and we'll be in touch. See you in the desert!

Remember, if you're in the Conejo Valley, CA, you can also schedule a one-on-one demo anytime!

Schedule A Demo Franco Bicycles is your destination for premium gravel, road and commuter bicycles, built with you in mind. Check out Franco's lineup and get started today!