Cooler'N Hell Gravel

The 50-day countdown is officially ON! Dusty trails, high speeds, and maximum good vibes ahead. See you out in the dust! 🤘💥

Good luck to all Hotter'N Hell Hundred riders this weekend!!

6 days out from an EPIC ride!! We'll be there cheering you on. Stop by and say hi in the Expo hall!

We’re officially under a week until the legendary ride returns. 🔥 Lock in, stay hydrated, and get hyped! Registration is still open online.

Register online today ➡️ hh100.org

📢 2026 RACE PARTNER ANNOUNCEMENT!

We're all about the ride. But we're also about the people and places that make Wichita Falls worth riding for.

That's why we're proud to announce the Boys & Girls Clubs of Wichita Falls as our official charity partner for the 2026 Cooler'N Hell Gravel presented by Delta Hotels by Marriott Wichita Falls Convention Center!

Since 1929, the Boys & Girls Clubs of Wichita Falls has been helping local kids build brighter futures. They're an independent Wichita Falls nonprofit, led by a local board and serving more than 4,000 youth ages 6-18 right here in our community every year.

This partnership stays true to what Cooler'N Hell is all about: bringing people together, celebrating the spirit of Wichita Falls, and leaving a positive impact long after the dust settles. A portion of proceeds from this year's event will directly benefit the Boys & Girls Clubs of Wichita Falls and the incredible work they do for local families.

When you line up on October 24, you're not just chasing miles, gravel, or the finish line. You're helping invest in the next generation of Wichita Falls.

That's a ride worth taking. Register today: https://www.bikereg.com/coolern-hell-gravel

Please help us show them some LOVE and welcome them as our official partner!

Did you miss this? 2026 registration is OPEN! We're riding epic Texas gravel on Saturday, October 24th. Don't forget the $10k prize purse!

Register here to secure your spot: https://www.bikereg.com/coolern-hell-gravel

Thanks to Delta Hotels by Marriott Wichita Falls Convention Center for bringing this race back another year!

Who's riding the Hotter'N Hell Hundred this year? It's shaping up to be legendary!

Lock in your training goals and join thousands of riders for one legendary weekend this August 27-30. Registration is open now!
Register online today ➡️ https://brnw.ch/21x2XTn

Congrats to our friends and partners Hotter'N Hell Hundred for winning this well-deserved award! 🏆

🏆 WE WON, WE WON, WE WON 🏆

Hotter’N Hell earned 1st place in the USA TODAY 10Best Readers' Choice Awards for the Best Road Cycling Event!

Thank you to everyone for your support! 🥳

Gravel season is peak season. 🚴

Late October in North Texas brings crisp mornings, smooth miles, and the perfect excuse to ride a little longer than planned. The 2026 Cooler’N Hell Gravel Race is your chance to chase miles, meet fellow riders, and experience some seriously satisfying fall cycling.

Ride fast. Ride far. Ride Cooler’N Hell.

Register at www.coolernhellgravel.com

"May the road rise to meet you,
May the wind be always at your back."

Happy St. Patrick's Day!