08/16/2026
A lot of people are working hard and still feeling stuck with weight loss.
They are trying to eat better.
They are working out.
They are starting over again and again.
They are doing their best to stay consistent.
And yet it still feels way harder than it should.
For some people that looks like:
👉 strong cravings
👉 always thinking about food
👉 stubborn body fat that does not seem to budge
👉 low energy
👉 losing weight and then gaining it back again
And the hard part is, a lot of people start blaming themselves.
They think they need more discipline.
They think they need to try harder.
They think they are the problem.
But that is not always the case.
Sometimes the struggle with weight loss goes deeper than willpower.
Sometimes the root issue may be things like:
▪️metabolic dysfunction
▪️hormonal changes
▪️insulin resistance
▪️increased hunger and cravings
▪️food noise
▪️stress and recovery
▪️your body simply fighting you harder than it used to
That does not mean you are broken.
And it does not mean you have failed.
It may just mean you need the right kind of support.
That is exactly why we have added our Medical Weight Loss & Wellness to Applied Fitness.
If you are taking a GLP-1, thinking about trying one, or simply wondering if there may be a deeper reason fat loss feels so hard, this is worth learning more about.
This is not about taking the easy way out.
And it is not about replacing healthy habits.
It is about helping the right people get the right support while also working on the lifestyle side.
Our program combines:
âś…coaching
âś…strength training
âś…nutrition guidance
âś…accountability
âś…medical oversight through Dr Crystal Broussard MD when appropriate
This includes GLP-1’s and peptides through a licensed medical provider when appropriate.
We already have clients in the program seeing:
âś…reduced cravings
âś…less food noise
âś…body fat loss
âś…strong muscle retention
That is a big deal.
Because my goal is not just to help people lose weight.
I want to help people improve their health, feel better, build confidence, and do it in a way that actually lasts.
If this sounds like you, or someone you know, send me a message.
Check the comments for the link to learn more!! ⬇️
08/15/2026
You’ve been told cardio is the answer.
Meanwhile your joints ache, your energy crashes by 2pm, and the scale hasn’t moved in months — no matter how “good” you eat or how many miles you log.
Here’s what nobody tells women over 40: the thing you’ve been avoiding is the thing that actually fixes this.
Strength training isn’t just exercise.
It’s hormone therapy.
Bone medicine.
Cellular repair.
The nervous system reset your body has been begging for.
You’re not broken.
You’ve just been doing the wrong thing, consistently.
Not a class. Coached. đź’Ş
08/15/2026
I would rather fail than be a coward.
I've spent 17 years building Applied Fitness one relationship at a time. Slow. Careful. Coaching in the room, hands-on, every session.
This year I did something that scares the hell out of me.
I started building the Wellness Rx System — taking what we built here and licensing it out to other gym owners around the country.
Turning it into something bigger than my two locations.
The odds are not in my favor.
Most new ventures fail.
I know that. I've run the numbers enough times to know exactly how hard this is going to be.
But here's what I know for sure: if I don't try, I already know how that story ends.
I'll be sitting here in five years wondering "what if" — and that's worse to me than failing.
I'd rather go all-in and lose than play it safe and always wonder.
What pushed me over the edge wasn't ambition. It was the calls.
Gym owners messaging me — not pitching, not networking.
Just honest. "Brian, I need this.
My gym is struggling. I don't know what else to do."
One guy told me his family's whole life is tied up in his crossfit and he's watching it slip.
That's not a business conversation.
That's a man trying to save his family.
I can't fix everyone's gym.
I know that too.
But I can hand over what took me almost two decades to figure out, so at least a few of these owners don't have to learn it the hard way — or lose everything trying.
So I'm doing it scared.
Building this thing in the open, knowing it might not work.
But I'd rather fail trying to help than play it safe and wonder what could've been.
So as this adventure takes me to central NY… MASS… Vt… RI and onward I will be stepping out of my comfort zone…
08/15/2026
Most medical weight-loss programs stop at “get the weight off.”
We don’t.
Strong Again RX is built on three clear phases:
RESET – Medically guided support that quiets cravings and creates the internal shift so change is possible.
REBUILD – Strength training + strategic nutrition that protects muscle, restores energy, and reshapes your body with intention.
RETAIN – Coaching and accountability so the results actually last..for good!
Because losing 20–30 lbs only matters if you keep them off and feel stronger than you did before.
This is the missing system for adults over 40 who want lasting strength, energy, and confidence — not another temporary drop