Located in Winston-Salem, NC, Serve First is committed to community-based tennis programming for youth and adults.
We aim to serve our community, grow tennis, build relationships, foster healthy habits, boost confidence and promote inclusivity.
It’s the details you don’t see that make the difference.
Final stages of resurfacing this week. 🎾
03/19/2026
Built for the court — and for the people who show up. 🎾
You've asked about gear for a while… so we finally made it happen!
The first Serve First drop is officially live.
Check it out here: https://buff.ly/FMGWCUa
01/29/2026
Tired of talking about the ice?! 🧊
Yeah… same. 🥶
Let’s change the conversation—and the forecast—with thoughts of sunshine, serves, and summer fun. ☀️
Serve First Summer Camps are officially open for registration in Court Reserve!
All red, orange, green, and yellow ball players ages 3–18 are welcome.
📅 Sessions:
June 1–4 • 8–11 • 15–18 • 22–25
July 6–9 • 20–23
💵 $175/week or $50/day drop-in
Who knows… maybe thinking warm thoughts will help melt the roads... 🚚 .
Register 👇🏻
Tired of talking about the ice?! 🧊
Yeah… same. 🥶
Let’s change the conversation—and the forecast—with thoughts of sunshine, serves, and summer fun. ☀️
Serve First Summer Camps are officially open for registration in Court Reserve!
All red, orange, green, and yellow ball players ages 3–18 are welcome.
📅 Sessions:
June 1–4 • 8–11 • 15–18 • 22–25
July 6–9 • 20–23
💵 $175/week or $50/day drop-in
Who knows… maybe thinking warm thoughts will help melt the roads... 🚚 .
Register 👇🏻
https://buff.ly/2lID0Aj
12/31/2025
2025 was a three-setter that just wouldn’t end.
Grateful to finish it together.
Happy New Year! 🎾
12/23/2025
Wishing our Serve First family a joyful, peaceful holiday season — however you celebrate. ✨
12/22/2025
Even the courts need a holiday break. 🎄
We’ll be closed Wednesday–Friday for Christmas.
Wishing our Serve First community a joyful, restful holiday, and we'll see you Saturday as we return to our regularly scheduled programming.
12/21/2025
Congratulations, everyone.
We’ve hit the bottom of the sunlight barrel. It’s all downhill (and down-the-line) from here. 😏🎾
12/04/2025
Santa’s bag looks a lot like our courts this year… full of rackets, tennis balls, and good cheer.
Holiday membership pricing is now available for our Serve First community — we’d love to have you with us for the year ahead. 🎅 🎾
Purchase ⬇️
https://buff.ly/5WG0u1L
12/03/2025
Congratulations to Mike, Kyndall, Mikayla, and Tiffany - our own Noel family - on being named the USTA North Carolina J. Blount & Dargan M. Williams Family of the Year for their outstanding participation in and promotion of tennis!
We're so proud!
Drop them some love in the comments.
12/01/2025
Once the wrapping paper settles and the holiday sugar rush fades… we’ve got just the thing.
A few hours on court to ease kids back into routine (and give parents a well-deserved breather).
Joy to the Court Holiday Camps start December 29 — check the Court Reserve app for pricing, times, and more details! ❄️🎾
As the season begins, we’re reminded how much joy lives in the small moments.
Thank you for being part of a community that feels like home. ❄️❤️
11/12/2025
Major congrats to Bradyn Neal of the Reagan Raider's Men's Tennis team who signed this morning with Belmont Abbey College! 🥳
The whole Serve First team is proud of all you've already accomplished, and we can't wait to see what's next!