03/17/2024
Trade shows are going to the dogs!
A leisure sports industry marketing professional representing some of the finest products lines to dealers and distributors around the world.
Darren Johnson is a leisure sports industry marketing professional, based in the Northeast with decades of experience in retail management, sales representation, sales co-ordination and trade show presentation.
03/16/2024
Saltwater Fishing Expo at Raritan Center
12/24/2023
Triple S Sporting Supplies Show Niagara Falls, NY
Dealer show season!!!
New Year...New Products from Thundermist Lure Company. The PEEPER FROG! Ivo will tell you all about it here!
CONSUMERS: Request by name at your local tackle shop.
DEALERS & DISTRIBUTORS: Message or email me for the best pricing & ordering information. Dropships are AVAILIBLE from selected distributors!
Now THAT...Makes Sense.
https://fb.watch/jarkIOk4kl/
12/05/2022
Eight hour trip. Two and a half hour load in & set up. It’s beer, wings and paperwork time.
11/07/2022
The game has its moments. When you’ve done it for as long as I have (over two decades) you find comfort in the familiar. Because of the pandemic, I haven’t done a live trade show in two years, but it feels like a homecoming. It’s a grind to some...especially when the dealer traffic isn’t there, and it costs more to do less, but I savor it all. The travel: roaming America and seeing it through the eyes of salt of the earth tackle shop and marine dealers. The friendships from both the fraternity of fellow Reps, dealers & distributor families. The ingenuity of creating a marketing strategy, attractive show booth layout and winning sales pitch. It’s a performance. You’re selling yourself almost as much as any given product, and anybody who knows me knows I try to give a good show. That’s why this game works for Darren. Now THAT...makes sense.
And trade show season begins!!!