Our Timeline:
1998 - "We Can Do Better", company founded with $3,000 of investment by Amy & Brian Weller, Mike & Lindsay Eisenhart, and Tom & Diane Eisenhart. Both Amy and Mike credit one another with coming up with the name
1999 - "Whatever It Takes". Amy & Mike begin homecare, private PT, subcontract at sub-acutes, and any other work available. Amy takes a continuing ed. course and encourages Mike to launch into Prevention with employers.
2000 - Mike pilots the first "Prevention & Health Promotion" model with a large NJ-based industrial employer, while Amy takes over first sub-acute rehab. department and the team adds it's first employees
2001 - With service in multiple sub-acute facilities, the recognizes a need in the community for more quality out-patient PT services and opens it's first clinic in Lebanon, NJ. Meanwhile, prevention services continues to expand with other utilities and employers
2002 - The Prevention and Health Promotion pilot expands throughout NJ in the utilitiy sector, while this part of the business also begins to gain traction in manufacturing. Pro-Activity Technology Group is spun out by Tom Eisenhart with a focus on business data warehousing and consulting.
2003 - The Institute for Human Excellence of NJ, Inc, a 501 c 3 not for profit presently known as "BaseCamp 31" is spun out as Pro-Activity's charitable arm and support begins to swell for the first annual John E. Schaible Jr. scholarship. At the clinic, the "Pro-Axi" free transport service for patients is launched
2004 - Eric Eisenhart joins the team, to later earn partnership, and launches the "Personal Wellness Experience", presently the Health & Fitness services arm of Pro-Activity, while the team lands it's first comprehensive Prevention & Health promotion initiative with NJ's largest public utility, covering 70+ locations and 10,000 employees.
2005 - Nick Pfaff leaves his Ohio roots and moves to the East Coast to join the team, later becoming a partner. The team opens up a second facility in Clinton Twp., NJ with an emphasis on health and fitness services
2006 - Upon receiving his DPT, Justin Bagley joins the team, later going on to become a partner. Justin serves as the first "immersion" experience working in prevention, the clinic, and sub-acute. Meanwhile Prevention and Health Promotion services expands throughout the tri-state, now PA, NY, and CT.
2007 - At client request, the team adapts and expands Prevention & Health Promotion services to include wellness, biometric screenings and on-site vaccinations, and adds seasonal staff to assist. The team screens approximately 5,000 individuals in approximately 12 weeks.
2008 - The team articulates it's formula for Health & Human Achievement, the "Elements: Move, Fuel, Recover, Endure, Connect". Shortly thereafter, the "PACER" team, presently known as BaseCamp Athletic Club is founded and sponsored with community endurance event enthusiasts, and the team celebrates 10 years with a 100 mile relay
2009 - The partners and a select group of clients form BaseCamp Real Estate, LLC and purchase the land and building to become BaseCamp 31. The team invests in "Do-It-Day" building for Habit for Humanity, while professionally adding Remote Health & Endurance Coaching services added for both employer and individual clients
2010 - The team clearly articulates it's Enduring Purpose: Stronger, Happier People through Better Health and proceeds to summit Mt. Washington and takes on the "Ridiculous Relay" - High Point to Cape May, and launches it's first Health Challenge to employer clients.
2011 - Pro-Activity centralizes operations and opens it's BaseCamp 31 headquarters in Clinton Twp., NJ. Led by "Rocket-girls" Lindsay & Amy Eisenhart, the Fuel Good Cafe is opened, and Eric brings PACER to the Boston Marathon. The year is capped with Pro-Activity hosting its first "holiday extravaganza" party.
2012 - Expanded Prevention Services into NYC, and concluded FMS and non-fasting values pilot for client-athletes. Team member and Olympian Julie Culley is celebrated and sent to London. Later the team coordinates the "best water stop" at Ironman NYC while Mike E. competes. Hurricane Sandy hits hard. Inspired by Lindsay E., the team launches "Sandy-Relief" marathon in 48 hours raising $10k, serving as catalyst for the BaseCamp non-profit to re-organize.
2013 - Pro-Activity goes international and lead client conference in Moscow. The team celebrates 15 years with a "Hoe-Down" and later officially enters the health & fitness event space with the launch of O'er the Hill & Far Away (OhFar) vineyard races.
2014 - BC-AC (BaseCamp Athletic Club) is formalized among area runners. Pro-Activity launches "Team Training" services and establishes numerous area athletic team affiliates, including it's first team state champion.
2015 - Changes in client leadership result in unexpected challenges and set-back in the Prevention & Health promotion part of the business, pushing the team to soul search and endure. Years later 2015 is acknowledged as a defining year, critical to the next decade of growth. In NJ, Pro-Activity sends 5 trained athletes to the NCAA division 1. Months later founding BCAC members take on the Chicago marathon.
2016 - Stronger, Happier Kids, an elementary school wellness program, is launched, the Main Street Marathon concept, inspired by the "Sandy Relief Marathon", is formalized with a relay event and race timing services are added. Meanwhile PT influencers gather at BaseCamp to conceptualize the APHPT arm of BaseCamp, a "fundamentally different way to care".
2017 - Restructuring efforts launch Pro-Activity Central Enterprise, LLC (PACE) as the Management Services and Umbrella organization, while Partners Mike and Justin serve as the President and Director, respectively, of APTA-NJ. Main Street Marathon, LLC is spun out and the team enters into a strategic affiliate with Chive & Thyme catering.
2018 - Prevention & Health Promotion residency is launched, welcoming its first residents. Graduate Alison Hartman launches Pro-Activity North Carolina, and adds the brand EQFit. The first Main Street Half Marathon of Hunterdon takes place with numerous events to follow, and the APHPT brings members of the team to New Mexico for "Rising Tide".
2019 - Resident Aaron Perez launches Pro-Activity Chicago and quickly aligns with a west coast affiliate as Pro-Activity establishes services in the West and among the Great Plains. Prevention services expands into all parts of NYC with boots on the ground including Dana, Mark, and Daria, while the APHPT Rising Tide conference is hosted in NH.
2020 - "Services expand into SC as the PA South team begin work with the largest steel manufacturer in the US. COVID 19 pandemic shuts down the world, the team adapts to remote services, gaining praise from clients and the business grows. Pro-Activity Innovations launches CISRS system and collaborates with APHPT to conduct the PT Health Study.
2021 - Prevention & Health Promotion Services expand into Central NY and further into South NJ adding Gina and Taylor. Remote and Triage components of the model yield clients substantial savings. Team takes to the Catskills for off-site leadership development and later enjoys the annual "Pilgrimage to BaseCamp" where they begin to engage in Mission 2040.
2022 - South team further expands its footprint and branches out into FL as teammates Carley, Alexis, Kathryn support Ali and Aaron. BaseCamp Ops team formalize "one-community" under the direction of Justin, Michelle, Chris and Sean, and the North team facilitates blistering growth adding Ryan to the Midatlantic region, and the Summer Prevention Associate program in the northeast.
