#JoinTheCult Tailored luxury boho beachwear by designer Joanna Hedley. Join the Cult. A window into that irrepressible Cape Town cool.
Available in Cape Town at The V&A Waterfront - The Ultimate summer pop up shopwww.beachcult.co.za BeachCult represents a way of life, a choice of being, and a devotion to beach culture. BeachCult features tailored and bohemian luxe beachwear by designer Joanna Hedley specialising in locally designed prints and handmade in Cape Town by local artisans. We focus on sustainability, local design and i
The Ava Set in Butter đ§đ
Available online for Pre Order. Link in bio đĢ
01/06/2026
Captured on the streets of Cape Town, wears the Moonflower Valencia Dress, styled with brown boots, a suede shoulder bag, and minimal jewellery - letting the print do all the talking. đŽđĢ
Available online for Pre Order.
At today with the the powerhouse women behind .crib & talking all things local design đ
Styling our new Ava skirt in Wildflower for winter.
Ready for another aperol spritz đš
A print that will turn heads. Coming very soon đĢ
The last of our Babylon Aquarius Dresses are on pre order đđ
Now on pre order đ
MOONFLOWER đĒģđģ
In our all new Courtney Dress, as seen on our forever muse
The Babylon Aquarius Dress đ
Now on pre order.
These colours đ¤đŊđ