BeachCult

Directions Website Contact the business

BeachCult Tailored luxury boho beachwear by designer Joanna Hedley. Join the Cult. A window into that irrepressible Cape Town cool.

Available in Cape Town at The V&A Waterfront - The Ultimate summer pop up shopwww.beachcult.co.za BeachCult represents a way of life, a choice of being, and a devotion to beach culture. BeachCult features tailored and bohemian luxe beachwear by designer Joanna Hedley specialising in locally designed prints and handmade in Cape Town by local artisans. We focus on sustainability, local design and innovation. Our prints are inspired by our beautiful country and are designed by local artists and illustrators and printed here in Cape Town. Available at The Watershed ( F46), Mememe, Purr, Mash, Ora, Sam, Indian Summer & Granadilla

https://www.facebook.com/pages/BeachCult/239083819483663?sk=info&tab=page_info&edited=long_desc



ABOUT THE DESIGNER

Joanna Hedley is the UK born, South African raised, wanderlust driven creative force behind the luxury beach, swim and resort wear brand BeachCult which has gone from strength to strength in South Africa since opening in 2011, filling a much needed gap in the market for high quality, European style summer wear. Her creations are her bohemian love children and focus on building a sustainable, free spirited luxury brand. All apparel is carefully constructed and handmade in Cape Town using the highest quality fabrics and accessories, locally designed prints and sustainable fabrics. Look to this designer for a wearable version of eco-luxury with a focus on self expression, strong design concept, colour and amazing prints.

20/10/2026

Sous Les Fleurs brings olive tones and ivory blooms to your summer wardrobe, from poolside afternoons to sun-soaked escapes. 🌿🌞

16/10/2026

One of your favourite silhouettes in vivid Malachite - crafted from a soft silk-blend for an elevated take on summer dressing. 🌴🐚

The Malachite Long Kaftan - available online for pre order.

14/10/2026

Summer is here with Sous Les Fleurs 💚🤍

12/10/2026

Somewhere between the wild and the wonderful 🌿💚 Summer ‘27 is on the horizon.

The art of layering ✨ The Ember Palazzo Pants, Long Kimono and Rio Bikini come together in luxe resortwear layers
29/09/2026

The art of layering ✨ The Ember Palazzo Pants, Long Kimono and Rio Bikini come together in luxe resortwear layers

28/09/2026

The Ember Short Kaftan, seen on Rati ❤️‍🔥 A statement print made for sun-soaked days - shop online and in-store.

The Chocolate Barcelona Dress, worn by our very own erinsummerwood 🤎 A go-to for summer weddings, garden parties, and lo...
22/09/2026

The Chocolate Barcelona Dress, worn by our very own erinsummerwood 🤎

A go-to for summer weddings, garden parties, and long lunches in the sun.

As seen on: the Chocolate Mini Aquarius 🤎 A shorter, more playful take on our bestselling Aquarius Dress - cut for sun-s...
17/09/2026

As seen on: the Chocolate Mini Aquarius 🤎

A shorter, more playful take on our bestselling Aquarius Dress - cut for sun-soaked days and golden evenings.

The stunning Tessa in the Moonflower Ibiza Dress - one of our favourite prints for summer. 🌙
11/09/2026

The stunning Tessa in the Moonflower Ibiza Dress - one of our favourite prints for summer. 🌙

Address

Shop 6277 19 Dock Road, V&A Waterfront
Cape Town
8001

Website

Alerts

Be the first to know and let us send you an email when BeachCult posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to BeachCult:

Shortcuts

Share

Category