East City Cycles

Lighter than your expectations. Faster than your excuses. At just 6.6kg, the Cannondale Lab71 SL SuperSix doesn’t just cut through the air — gravity simply doesn’t apply. 🖤

Gravel riding just got an upgrade. 🔥

The Factor Sarana is here — and that suspension fork changes everything.

✅ Suspension fork option
✅ 57mm tyre clearance
✅ On frame storage
✅ Adventure ready

Arctic Chrome ✨❄️
New Factor Ostro VAM colour is ice cold 🥶

Build spec:
Factor Ostro Vam 2.0 Arctic Chrome
Black Inc 48/58 wheelset
Sram Red AXS
Quarq Power Meter
Goodyear tyres
Black Inc Carbon Cages
Black Inc Aero Carbon cockpit
Selle Italia SLR Carbon Saddle

Bumping its head on the ceiling of premium bikes ⚜️🇮🇹

Full custom Colnago Y1RS in its custom skin and bone taking names in Cape Town 💨

Build spec:
Colnago Y1RS custom paint
Shimano Dura Ace groupset
Enve Ses 6.7 wheels
SRM carbon power crank
Carbon Ti carbon chainrings
Carbon Ti aero carbon rotors
Carbon Power saddle
Elite Leggero Bottle cages
Ceramic Speed Oversized Pulley wheels
Bikone ceramic bottom bracket
Look Keo Blade Carbon Ceramic pedals

Factor Bikes and Bugatti today announce the Bugatti Factor ONE, a groundbreaking collaboration that redefines what is possible at the intersection of automotive engineering and high-performance cycling. Designed without compromise, the Bugatti Factor ONE melds the DNA of the legendary hyper sports car brand with the most innovative bicycle engineering to create a bike that exemplifies absolute speed, precision, and exclusivity.

Too hot too handle🥵🔥

We had the honour of selling this special Colnago Y1RS White World Champs edition🌈

Build spec:
- Colnago Y1RS White World Champ edition Frameset
- Shimano Dura Ace groupset
- Enve SES 4.5 wheels
- Magene Teo Carbon power crank
- Carbon Ti changings
- Ceramic Speed oversized pulley wheel
- Selle Italia SLR saddle
- Continental GP5000 tyres
- Look Keo Blade Carbon Ceramic pedals

Dm us for your dream build 🌈

A very big goodluck to for Cape Epic!!

Amazing to be part of your journey, thank you for trusting us with your Factor Bikes 🚵‍♀️

purdy 📸

When it comes to an Italian special, we don’t think it gets better than this. Brand new ultra rare Colnago Master Mapei edition patiently built to perfection.
After a two year wait, it has all come together 👑

Build spec:
Colnago Master Mapei frame
Campagnolo Record mechanical groupset
Campagnolo Bora WTO wheelset
Deda Elementi Zero100 seatpost
Deda Elementi Zero100 stem
Deda Elementi Superleggera handlebar
Vittoria Corsa Pro Tyres
Shimano Dura Ace Pedals
Selle Italia SLR saddle
Selle Italia bar tape

We cooked up the ultimate trail shredder🥵🔥
Giant Reign Advanced Pro custom build ready to touch the clouds ☁️

Build spec:
- Giant Reign Advanced Pro Frameset
- Fox 38 Kashima Fork
- Sram Eagle 90 Transmission groupset
- Lyne AMP HD Wheelset
- Magura MT5 Pro brake set
- Lyne Dropper seatpost
- Lyne handlebars
- Peatys grips
- Maxxis Minion DHR and Assegaai tyres

ONE

New bike day never looked this fast - Cape Town KOMs about to be taken💨

Build spec:
Factor One Onyx Black Frameset
Shimano Dura Ace Groupset
Black Inc 48/58 Wheelset
Black Inc Carbon integrated cockpit
Ceramic Speed Bottom Bracket
Ceramic Speed Hubs
Selle Italia SLR carbon rail saddle
Panaracer Agilest tyres
Black Inc Carbon Aero cages
Look Keo Blade Carbon pedals