Loomis & Franklin Fishing - Africa

BUILT FOR THE SHORE. BUILT TO WORK.

When you're fishing rocks, beaches and surf, your reel needs to handle more than just a few casts.

The Loomis & Franklin Shore Master has been designed as a genuine workhorse.

Key features include:

• 4+1 bearing system
• Stainless steel bearings
• Corrosion-resistant nylon body
• Reinforced nylon rotor
• Aluminium spool
• CNC self-lock handle
• Handle screws directly into the main gear
• Rubber power k**b
• Responsive drag system
• 5.0:1 gear ratio

The result?

A reel that's rugged enough for the shoreline, smooth enough for repeated casting and built to handle the pressure when the fish decides to run.

Less fuss. More fishing. More confidence.

LOOMIS & FRANKLIN SHORE MASTER

Loomis Agulhas 2-Piece Spinning Rods
The Loomis Agulhas series brings exceptional value, offering some of the most affordable spinning rods in the Loomis lineup without compromising on performance. Designed to handle a wide range of spinning styles and conditions, these rods are versatile, reliable, and suitable for anglers of all skill levels.
Available Models:

7’0” (20–60g)
8’0” (30–80g)
9’0” (30–100g)
10’0” (40–120g)
11’0” (40–120g)
12’0” (40–120g)

Each rod features:
Composite Carbon Blank for strength and sensitivity
DPS Reel Seat for secure, comfortable reel fit
EVA Grips for long-lasting comfort and control
Built for performance, versatility, and value, the new Loomis Agulhas 2-Piece Spinning Rods are ready to tackle any adventure, wherever your next fishing trip takes you.

Congratulations to @ who wins Loomis Surge Reel Giveaway. Please DM us your telephone number, email address and delivery address to claim your prize. NB: Prizes can take up to 4 weeks to be delivered.

NEW PRODUCT LAUNCH | LOOMIS & FRANKLIN SHORE MASTER

A new reel has arrived.

Introducing the Loomis & Franklin Shore Master — a budget-friendly workhorse designed for anglers who need dependable performance from the rocks, the beach and the surf.

Built tough without adding unnecessary weight, the Shore Master features a rugged nylon body and reinforced nylon rotor, combined with an aluminium spool and a responsive drag system.

Available in 4000, 6000 and 8000, there’s a size for everything from lighter shore spinning to heavier surf applications.

Whether you're chasing kob, shad, kingfish or working your favourite coastline, the Shore Master is built to put in the work.

Loomis & Franklin Shadow Braid, featuring our advanced Colour Fast Technology that will never fade. The 8X strand PE fibres are woven from Green fibres that are not dyed, ensuring the colour stays true for the entire life of the braid. The consistent PE base fibres deliver a smooth-casting, supple braid with excellent abrasion resistance, ideal for all fishing applications.

Available in Green in 20lb, 30lb, 40lb, and 50lb breaking strains, and in 300m and 600m lengths

NEW WEEDLESS PADDLE TAIL RIG – MORE HOOKUPS, LESS SNAGS!
Increase your hookup & landing ratio with the Loomis & Franklin Paddle Tail Jig — built tough with a strong 6/0 hook and spring-lock keeper for a perfect hold every cast
Pair it with the McArthy Kob Slinky paddle tail and you’ve got a serious fish-catching combo!

Available Colours:
Red White
Available Weights:
25g | 42g | 56g

Why use a weedless paddle tail rig?
• Slides through rocks, reef & structure without snagging
• Keeps your bait swimming naturally
• Better hook-up ratio — hook point sits perfectly exposed on strike
• Lets you fish areas other anglers avoid

Where to fish it
Rocky shorelines & gullies
Estuaries & channels
Surf zone banks
Ledges & reefs
Around structure & drop-offs

Target Species
Kob (Dusky Kob)
Garrick / Leervis
Kingfish (GT & Natal Snoek)
Rock species in structure

How to rig it
Screw the paddle tail onto the spring lock (dead centre)
Line up the body straight with the hook
Push hook through belly and lightly skin-hook back into the plastic (weedless)
Make sure the tail sits perfectly straight for a natural swim

How to fish it
Cast → Let it sink → Slow retrieve with gentle lifts
Pause often — most hits come on the drop
Fish slow around structure… that’s where the big ones live.
Tag your fishing partner who needs this in their tackle box!

Built for the bite. Trusted from shore to offshore.

The Loomis & Franklin MUTSU RING hook (size 4 – 10/0) is a game changer when it comes to hook-ups

From scratching in the shallows to targeting bigger predators offshore, this hook delivers every time.

FEATURES:
Forged strength for serious pressure
Sharp barb for solid hook sets
Ringed design = better bait movement & presentation
2X reversed for improved pe*******on

That aggressive curve + strength = more hookups, fewer losses

Whether you’re throwing bait off the rocks or dropping deep offshore… this is the hook you want tied on.

hyper kamdar

ONE RANGE. THREE SIZES. BUILT FOR DIFFERENT APPLICATIONS.

The new Loomis & Franklin Surge is available in 4000, 6000 and 8000 — giving anglers the flexibility to choose the reel size that best suits their fishing.

SURGE 4000
302 g | 5 kg Max Drag | 78 cm Retrieve

A lightweight option for lighter spinning applications where balance and a smooth retrieve are key.

SURGE 6000
388 g | 7.5 kg Max Drag | 87 cm Retrieve
The versatile middle option, offering a great balance of weight, drag power and line recovery for a wide range of applications.

SURGE 8000
576 g | 10 kg Max Drag | 97 cm Retrieve
The powerhouse of the range. With 10 kg of maximum drag and 97 cm of line retrieved per turn, the 8000 is built for anglers who need more stopping power and faster line recovery.

LOOMIS & FRANKLIN SURGE — FEEL THE SURGE.