Gotcha South Africa

"Howzit Bru 🇿🇦🤙🏽".
Local flavor back to Gotcha's 1978 roots, Durban South Africa.
R99 each at

Story by :
This is the first of the Gotcha ads I have, age 17. I know there's heaps out there, trying to find more. Gotcha wasn't just a Brand.. it was a Consciousness! it's marketing genius & product pushes from the Soul of the late Michael Tomson, and I believe a potentially overlooked or under estimated Marc Mark Price (...my personal view anyway) . As a youngester I realised the Gotcha surfers happened to be be more photogenic & got more coverage 😂...and it played in my favour. This ad was during matric, when the ad broke in the ZigZag...kids brought it to school & I was treated like a celebrity. I was living in Queensburgh at the time, and my first train to the beach in the morning was the 03:05 from Malvern station after a 2km ride on my BMX RALEIGH ULTRA BURNER. More stories about that bike to come. Anyway, on my train trips home on the weekends in the mid afternoon I used to see all these kids getting on with white shirts & the word Gotcha & Instinct written on. It was there that I realised the need & opportunity for a value positioned surf brand, an authentic brand, a well priced brand. For years at one point when sponsored by Mr Price Pierre Tostee & I tried to convince them to do it...& it eventually happened...but more about that for another time. Gotcha was a Movement...it was insane to have been part of it, what privilege, what a journey...more posts to come 🙏

Fluro prints + Retro 80s Tie-Dye GOTCHA surf Tees 👌🏽
Part of a limited Retro 80s surf punk collection of GOTCHA Tees, Muscle cutoffs, Boardshorts and slops now available at Mr Price Stores nationwide.

Rocking the fresh new FLURO RETRO 90s GOTCHA striped Pink /puple/black /blue striped tee shirt from the exclusive Limited Edition GOTCHA COLLAB summer '24 surf collection. 🌴 🏖 🏄🏽‍♂️
Available at select Mr Price Stores right now. 👌🏽

LIMITED COLLECTION!
GOTCHA retro 1990s FLURO SURF PUNK collection now in stores at Mr Price for this sumer season only.

Nostalic feels as we look back at one of our old Gotcha Rythm Division ads published back in the May 1990 issue of Surfer Magazine, shortly after Potter secured the world championship. And let's not forgot Dino who's also featured.