Refocus Coach

Schalk van der Merwe: Die Meester van Mistastings

Butchery Owners: Boost You Monthly Revenue Business coach in South Africa, business coach in Gauteng, KwaZulu Natal, Cape town, and Free state. Gain clarity, confidence, and courage in my business. Need guidance to build my business. Create habits to build a successful business. Need to refocus my business and set goals for 2023.

Want to grow your business and Network with like minded people? Come and join us for breakfast, send me a DM if you want an invite

Are you working in the trades and tired of relying only on word of mouth or social media to find your next client?
Would you like to build connections with people who actually understand the value of referrals?

Then come visit our chapter on Thursday 2 July for our Stacker Day — a high-energy morning designed to showcase local businesses, create meaningful connections, and help you meet people who could become valuable referral partners.

You never know who might be sitting across the room needing exactly what you offer.

Join this or any of our weekly meetings and discover the power of real connections.
You can register here 👇
https://bni.app/bc2774 or message us, and we will be happy to help you book your opportunity.

I stopped chasing perfect routines and started focusing on what actually moves the needle.

Over the last 19 years, I’ve realised something important:
Most business owners don’t need more motivation.
They need better systems.

I’ve had seasons where I woke up early.
Other seasons where I worked late.
Times with strict structure.
Times with total flexibility.

But the biggest breakthroughs always came from:
• Working ON the business
• Focusing on income-producing activities
• Creating space to think strategically
• Delegating low-value tasks
• Building systems that fit my lifestyle and strengths

Because being “busy” is not the same as growing.

Most business owners are trapped in constant reaction mode instead of building a business designed for growth and freedom.

That’s one of the biggest things I help clients solve inside the Refocus Your Business® Growth Engine.

If you want help building better systems, habits, focus, structure, and growth strategies around YOUR business and lifestyle…

Send me a DM and let’s book a personal clarity call or ask me about my Refocus Playbook and I will send you the link to get it.

Bertus de Wet
Refocus Coach®

Most business owners don’t have a motivation problem…
They have a clarity problem.

They’re working harder, staying busy, solving problems all day… but still feel stuck.

Before you invest in another strategy, ad campaign, or new idea, answer these 7 questions honestly:

What is the biggest challenge in your business right now?
What are you struggling with most: cash flow, sales, time, or your team?
What’s keeping you up at night about your business?
If you could solve ONE major issue immediately, what would it be?
What are you really looking for in a solution?
If you could wave a magic wand, what would your business look like 12 months from now?
Who else do you know facing similar challenges?

Most of the time, the breakthrough is hidden inside the answers.

The businesses growing consistently right now are the ones with:
• Clear positioning
• Predictable lead generation
• Better sales conversations
• Strong systems
• Consistent follow-up

That’s exactly why I built the Refocus Your Business Growth Engine® to help business owners create a more predictable and scalable business without the chaos.

If you want help identifying what’s really holding your business back, send me a message with your answers.

I’ll help you unpack it with you.

Let’s Build Our Own Economy!

Most butcheries don’t have a customer problem…

They have a system problem.
They rely on:
Walk-ins
Price specials
Busy weekends

But here’s the reality…

If your customers only buy when they feel like it,
your revenue will always be unpredictable.

The butcheries that are growing right now have made one key shift:
They’ve stopped thinking like a shop…
And started operating like a membership-based business.

Here’s what that looks like in practice:
→ Customers join a paid membership (upfront cash flow)
→ They order weekly or monthly meat packs (predictable revenue)
→ They’re rewarded when they spend more (increase basket size)
→ They unlock loyalty rewards over time (increase lifetime value)
→ You market to them directly via WhatsApp (no reliance on foot traffic)

Simple example:
If you have 500 customers spending R1,000/month…
That’s R500,000/month in revenue.

Even after rewards and incentives,
this could generate ±R100,000/month in contribution profit.

The opportunity is not to get more customers…

It’s to guide your existing customers to:
Buy more
Buy more often
Stay longer

I’ve put together a 90-day Butchery Growth Strategy that shows exactly how to implement this step-by-step.

It’s practical, simple, and designed for real butchery owners.

If you run a butchery (or know someone who does) and want to see how this could work in your business, comment “BUTCHERY” or send me a Direct message and I’ll share the link with more details.

If you’re serious about building a more consistent, profitable business…

You need a system, not just more customers.

BNI Feature Presentation – 30 April

I’ll be delivering my 10-minute Feature Presentation on 30 April, where I’ll be unpacking a powerful strategy designed to help restaurant owners grow their businesses and increase revenue consistently.

I’d really appreciate your support — if you know a restaurant owner, please invite them to attend. This will give them practical, actionable ideas they can implement immediately.

I’ll also be presenting this in a way that any business owner will gain value, especially around how to think more strategically about growth.

If you’re a BNI member, you’re welcome to book and attend.
If you’re not a member and would like to join us, reach out to me and I’ll help you get registered to connect with a room full of like-minded business owners.

Fuel is about to hit hard. And most business owners are not prepared for what comes next.

There is a potential fuel hike on the table for May 2026:
Petrol could increase by more than R6 per litre
Diesel could increase by more than R10 per litre

Based on March pricing, that’s roughly:
→ +25% increase in petrol
→ +40%+ increase in diesel

Now here’s the real problem… it’s not just about what you pay at the pump.
Fuel touches EVERYTHING.

Here’s what will be affected:
• Cost of living will rise across the board
• Food prices will increase (production + distribution)
• Transport and delivery costs will spike
• Supplier pricing will go up
• Retail prices will increase
• Clothing and imported goods will become more expensive
• Public transport fares will rise
• Electricity and energy-related costs may increase
• Farming and agriculture input costs will climb
• Construction and materials will become more expensive
• Small business margins will shrink
• Inflation will put pressure on consumer spending
• Cash flow will tighten for households and businesses

This is how pressure builds in an economy.
And if your business doesn’t adapt… you absorb the hit.

But here’s the opportunity:
The businesses that win in the next 91 days will be the ones that focus.
One goal, outcome based.
One income strategy.
One clear ex*****on plan.

From the first week of May, I’m opening up my FastTrack Hour every Wednesday 11AM SAST.

We’re going on a 91-day journey together:
→ Bring your business
→ Bring your challenges
→ Bring your questions

And we’ll build, refine, and grow together.
The Refocus Your Business® Growth Engine will guide you through this.
No guessing.
No drifting.
Just focused ex*****on and accountability.

If you’re serious about protecting and growing your income in the next 90 days…

Join us.

Comment “GROWTH” below or message me directly, and I’ll send you the details.

This is a great opportunity, well done

This past week was such a meaningful one for me — celebrating what would have been my parents’ 70th anniversary, remembering my dad, and spending peaceful time by the sea. It reminded me how powerful it is to pause… to breathe… and to really feel gratitude again.
I want to share that same gentle reset with you.
For this week only (until next Friday), I’m opening a once-off special for the Equus Gratitude Reset Day — and you’re the first to receive it:
- You can book your own private Equus day for your friends or family at the same special price
- You can buy a session for yourself (or as a gift) and use it any time in May
- You just need to secure your spot by next Friday to lock in this price
If you’ve been craving a moment to just exhale… or you’d love to share something meaningful with someone in your life… this is for you.
Message me to confirm your spot.
Faye