On May 29 in Kigali, alongside the BAL Finals, we brought together sports executives, athletes, investors, media professionals, and young people from across Africa for our annual convening, Behind the Game: Kigali 2026.
From conversations on leadership and investment to discussions on youth pathways into the industry, the event reinforced our belief that a thriving African sports ecosystem will be shaped not only by athletes, but also by the institutions, systems, and people working behind the scenes, beyond the field of play.
For those who couldn’t join us live, the link to watch the full conversation is available in the comments.
We also officially launched the paperback version of Purpose, Perseverance, Passion. Find the link in the comments too.
Thank you to our speakers, partners, sponsors, and attendees for helping make the evening possible.
Champs for Change
Champs for Change is a social enterprise that empowers African youth to pursue careers in sports.
22/04/2026
Clarisse Machanguana is now a FIBA Hall of Famer.
A career that shaped African basketball, a legacy that continues far beyond the court.
Through everything she’s built and continues to build, Clarisse has always stood for one thing: opening doors for others.
We are proud to be on this journey with her.
Congratulations, Clarisse! 👏
08/03/2026
She's not just watching the game. She's building it.
Today we celebrate the women behind Africa's sports industry and every young woman finding her way into it.
Happy International Women's Day !
04/02/2026
Yacine Diop Djibo has dedicated her career to using sports as a force for health equity, gender equality, and community leadership across Africa.
As the Founder & Executive Director of Speak Up Africa, she’s spent years bringing governments, athletes, and communities together to tackle major public health challenges, showing how powerful sports can be in driving awareness and real change.
In the C4C and We Will Lead Africa Sports Volume, Yacine shares how sports have helped mobilize thousands in the fight against malaria, elevated women in basketball, and created new spaces for youth leadership. Her story is a reminder that sports can offer visibility, voice, and agency, especially for women and young people.
Thank you, Yacine, for sharing your story with us and for the impact you continue to make across Africa.
Read her full story in the C4C and WWLA Sports Volume: linktr.ee/champs4change
24/12/2025
As the year comes to an end, we just want to say thank you. 💙
This year, Champs for Change:�
📘 Launched the C4C and WWLA Africa Sports Volume, an Amazon #1 Best Seller featured across major media platforms
🎤Hosted our first in-person convening in Johannesburg�
📚 Engaged youth and educators through learning spaces like the Kone’s Tennis Café webinar and author showcases in Kigali and Prague
🌍Took African sports conversations to global spaces like UNGA�
🎧 Shared insights and our vision through conversations on the Africa Business of Sport Podcast and Chatting with the Experts
Most importantly, we listened, learned, and built alongside an incredible community of youth, contributors, and partners who believe that sports can create real jobs and real opportunities for African youth.
Thank you to everyone who shared their voice, showed up, or simply believed in the work, We are deeply grateful for you.
Wishing you rest, joy, meaningful moments with your loved ones, and a strong start to the year ahead.
23/12/2025
If you are looking for a thoughtful gift this season, here’s one idea.
The C4C and WWLA Africa Sports Volume makes a good gift for:
young people finding their way
parents, coaches, and educators
sport lovers and industry professionals
anyone who enjoys real stories with purpose
It’s a collection of 40 African voices talking honestly about sports, life, leadership, and opportunity.
A thoughtful read, an easy gift to pass on.
📘 Get your copy here: linktr.ee/champs4change
22/12/2025
A huge congratulations to our co-founder Clarisse Machanguana on her induction into the FIBA Hall of Fame - Class of 2026! 🏀
From Mozambique to the world stage - NCAA Finals, the WNBA, and professional leagues across multiple continents - Clarisse built a legendary basketball career and helped write history for African women’s basketball.
But her legacy goes far beyond the court. Through the Clarisse Machanguana Foundation, she has spent the last 10 years using sports to create opportunity for young people, especially girls, reaching over 25 000 youth and now building a permanent academy that blends sports, education, and digital skills. This honor celebrates excellence on the court and purpose beyond it.
At Champs for Change, Clarisse continues that mission by helping young people across Africa see, access, and build careers in sports beyond being athletes.
Congratulations once again, Clarisse ! All of us at Champs for Change are proud, inspired, and grateful to build alongside you, Clarisse. 💙👏
20/11/2025
We are excited to celebrate one of our contributors, Christopher O. H. Williams, on the release of his new book, C.O.U.R.A.G.E: 7 Choices for Living a Life Without Regret.
This new guide breaks down 7 intentional choices that help us act with clarity, lead with humility, and navigate change with purpose
If you know someone navigating change, leading teams, or shaping strategy, this book will resonate deeply with them.
Christopher brings years of experience in transformation consulting and senior leadership to remind us that courage is a choice and it’s available to all of us.
📘 Get your copy here: https://geni.us/courage7choices
🔍 Learn what inspired the book: www.courage7choices.com
Congratulations Christopher! We are proud to celebrate this milestone with you!
Earlier this year, Sandra Kimokoti, Co-Founder and Chief Commercial Officer at , joined us as a panelist at the Champs for Change launch event in Johannesburg.🇿🇦
Sandra shares here why it’s time to build for Africa, creating value, brands, and opportunities within our own markets, and why a business mindset is key to unlocking the full potential of sports on the continent. A reminder that Africa’s sports growth depends on how we invest in people, ideas, and ecosystems right here at home.
12/11/2025
“We must rewrite the narrative to include everyone, especially women and young people.” - Benny Bonsu
From London to Lausanne, Benny has been breaking barriers in sports media. As Chief Content Officer at Olympic Channel Services, her work has redefined visibility and inclusion in sports media.
We are also celebrating her recent promotion as Chief Content Officer at Olympic Channel Services and her recognition as one of the 50 Most Influential Women in African Sports this week! 👏🏾
Benny’s story, from becoming the UK’s first female sports editor to amplifying women’s voices through GiveMeSport Women, reminds us why representation matters and why Africa’s sports future must be inclusive, visible, and equitable for all.
Thank you, Benny, for sharing your story with us and reminding us that change starts when we choose to tell new stories.
Read her full story in the C4C and WWLA Sports Volume: linktr.ee/champs4change
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