13/04/2026
Some North West cookie cutter bass that all engulfed a 5" FF Sonar Minnow this past long weekend. Have you fished them and tell us your favourite jig head to pair them with?
YUM has some of the best soft-plastic bass baits and colors in the WORLD! Try 'em! We are very proud to have YUM BAITS in South Arica
13/04/2026
Some North West cookie cutter bass that all engulfed a 5" FF Sonar Minnow this past long weekend. Have you fished them and tell us your favourite jig head to pair them with?
26/03/2026
Maximize the action of a Spine Craw on a Texas Rig by using a 3/8oz tungsten weight. Its a good match for the bait's design, which can handle heavier weights while still maintaining a steady fall rate. By relying on the bait's ribs to slow it down, you can keep it in the strike zone for longer even as it falls through cover.
23/03/2026
Big bass can't resist a YUM Spine Craw pitched tight to cover. The unique spines on either side of the body slow its rate of fall, when fishing heavier weights, which keeps it in the strike zone longer.
20/03/2026
You rocking the 4β or 5β YUM FF Sonar Minnow on your next trip out? Baitfish are in all different growth stages right now, so switching sizes gives you more ways to match the hatch and get bit.
04/03/2026
Look closely.... π Have you ever tried rigging a YUM FF Sonar Minnow "sideways" before? It can buy you a little extra lift + hang time when trying to hover over the tops of finicky fish, or keep that dying shad right in their face. π€« But you didn't hear it from us! LOL
03/03/2026
You already know and love the original YUM Dinger, but have you had a chance to try the Thump'N Dinger yet? The hard U-shaped tail adds a panicky swimming motion big bass can't resist plus you can fish them slow, fast, or anywhere in between.
23/02/2026
The YUM Tip Toad is purposefully designed to be the best soft-plastic buzz frog available. A smaller body profile and wide legs help it plane faster. The legs also aggressively kick out bubbles - a vital action for topwater fishing. Notches in the body make rigging on a dual frog hook intuitive while providing a weedless setup. The smaller profile also increases the hook-up ratio for when fish strike.
12/02/2026
NEW YUM 4β & 5β FF Sonar Minnow
When Jason Christie says we need bigger sizes, we bring it! Introducing the YUM FF Sonar Minnow in two new big bass hunting sizes of 4 and 5 inches respectively. You can now match up to larger forage bases or simply provide a different profile to turn those lookers into biters! Available in all of the same lifelike colour patterns that YUM is known for and built with a proprietary plastic consistency. Choose the new sizes for targeting the largest bass in the school to ensure youβre at the top of the leaderboard this season!
Why is a weightless YUM Dinger one fo he best baits around? Lee de Beer explains why bass just cannot resist them.
16/01/2026
Neko-rigged YUM Dingers can be a great way to fool pressured fish! π― Rig it like a wacky and insert a nail weight into the fat end of the worm. It causes the bait to drop straight down to the bottom and the tail stays upright. Its a must try alternative to a Ned Rig if there is algae growing on the bottom.