Swatch & Sports

Swatch makes watches that inspire personal self-expression, creativity and style. Like the Swatch & Sports page to stay informed on events and the Proteam.

Founded in 1982 by Nicolas G. Hayek, Swatch formed an immediate connection with Sports and event timekeeping. Swatch events are inspired by freedom of expression and positioned as creative outlets to challenge men and women to look inside themselves, innovate and drive the progression of their sports. The reach of Swatch and Sports extends from Swatch events to the Swatch Proteam. This collection  ...